Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Generic
Kabian Leng

Kabian Leng

Marketing Application Specialist

Summary

With over five years of diverse semiconductor experience, including roles in manufacturing, R&D and customer management. I have refined my skills in equipment servicing, process engineering and effective customer relations. My recent MBA from the University of Science Malaysia has provided me with a comprehensive understanding of business strategy. In my current role, I spearhead electrification initiatives, optimizing products for OEMs and Tier 1 customers in the electric vehicle industry. My forward-looking goal is to harness my unique combination of engineering and business expertise to drive long-term success and enhance the visibility of future organizations.

Overview

9
9
years of professional experience
3
3
Languages

Work History

Marketing Application Specialist

Infineon Technologies
03.2023 - Current
  • Create a marketing plan by analyzing economic trends, observing shifts in supply and demand, and recognizing customer needs for both present and future. Keep a close eye on competitors to stay informed and responsive in the market.
  • Nurture customer relationships by establishing targeted programs and organizing events like conventions, exhibitions, and tech day. Enhance the company's visibility to strengthen its reputation and recognition within the automotive industry benefiting seasoned OEMs, suppliers, and startups alike.
  • Supply relevant information and commentary during discussions, suggest various options and courses of action and execute directives accordingly.
  • Perform thorough market research focused on Battery Electric Vehicle (BEV) four-wheeler segment, covering both passenger and commercial vehicles. Gain insights into the value chain and crucial factors influencing the capture of the Serviceable Addressable Market (SAM) within the broader Total Addressable Market (TAM) in India and emerging markets across the Asia-Pacific region.
  • Collaborate closely with technical marketing professionals to provide guidance and leverage the complete system portfolio of automotive OEMs. This collaboration aims to establish a value-for-money ecosystem, generating design wins for the company.

Process Support Engineer

Applied Materials
05.2022 - 02.2023
  • Appointed to manage Tier 2 Qualification for Ion Implantation tools and offer Best Known Methods (BKM) for fine-tuning recipes on customer tools. Proficient in handling various tools, including Applied Materials VIISta Ion Implant tools, encompassing Medium Current, High Current, and Trident XP models.
  • Collaborated with the process owner at the respective wafer fabrication facility to align technical aspects of tool qualification according to RFQ parameters set by the sales and procurement teams.
  • Provided ongoing support to customers by addressing inquiries related to processing time and issues concerning ion beam uniformity and handling, ultimately improving wafer output efficiency.
  • Focused on enhancing customer equipment yield and process performance, enabling them to achieve increased productivity gains.
  • Analyzed critical line data to make recommendations for improvement.
  • Interfaced with equipment team to verify application of technical details.
  • Created process simulations to test operational outcomes without causing service disruptions.

Field Service Engineer

Lam Research
03.2018 - 02.2022

Engaged in diverse engineering responsibilities, involving technical requirements and administrative tasks, utilizing problem-solving methodologies such as 8D Problem Solving, Is & Is Not analysis, Fish Bone Diagrams, and Root Cause Analysis. These tasks included:

  • Providing expertise in PECVD semiconductor equipment to customers thus testing out equipment performance and demonstrated operation and servicing of equipment to customer.
  • Managed maintenance data records and tracked operating information in the form of actual wafer count to better gauge equipment reliability for onsite reference.
  • Coordinated repairs and maintenance actions for fleet equipment performance which includes actively providing accurate part numbers for preventive maintenance components, with quantity recommendations based on technical assessments and BOM breakdowns.
  • Disassembled and reassembled complex machinery to repair or replace worn or malfunctioning components and ad-hoc requests for escalation issues that require immediate supervision and attention.
  • Managed administrative tasks such as maintaining customer service logs and internal service records by partitioning equipment activity logs and sensor feedback readings to depict actual root cause finding.


Additionally, I handled various management duties, including: Managing customer expectations and nurturing customer relations.

  • Acting as a liaison between customers and the Quality Management team to troubleshoot non-conformance quality-related issues.
  • Providing technical training for engineers and technicians. Leading manpower allocation and resource management.
  • Acted as the technical liaison for sales and procurement, streamlining the sale of semiconductor equipment. I specialized in managing customer part replacements, with a primary goal of cost optimization to enhance both savings and productivity from the customer's point of view.


In summary, I excelled in technical and management roles, utilizing problem-solving methodologies and delivering essential support to ensure equipment performance and customer satisfaction.

Product IP Validation Engineer

Intel Corporation
06.2016 - 02.2018
  • Conducted simulation tests to guarantee correct generation of Intel proprietary software of SRAM object files by the Compiler's Assembler module, actively participating in task force teams to resolve issues.
  • Prepared functional output files responding to Verilog code input for test pattern testing on actual silicon, contributing to the development of new device verification and characterization strategies.
  • Owned the configuration of JTAG and AVST programming modes, ensuring comprehensive silicon coverage on the V93K tester & test bench, collaborating closely with lab equipment technicians for board setup or alterations.
  • Managed cross-functional activities with software development and product architecture teams, resolving roadblocks and enhancing software tools to meet objectives outlined in customer RFQs.
  • Addressed ad-hoc customer issues, engaging in extensive troubleshooting and debugging with application engineers to provide solutions and best practices for the usage of legacy devices.

Manufacturing Development Engineer

HP Inc.
06.2015 - 05.2016
  • Led operational and quality audits on a regular basis, ensuring adherence to best practices between engineers and technicians.
  • Improved production run rate by strategically adjusting line capacities according to global planning demands, effectively managing ink cartridge assembly production based on dynamic product needs.
  • Cost reduction project initiatives done which effectively produced savings of up to USD$2 mil in operational expenditure spending.
  • Actively participated in projects to streamline EMS structures, optimizing operational processes and adjusting headcount as needed for efficiency gains.
  • Served as technical liaison between customer, manufacturing, quality assurance and vendor and supplier personnel to resolve technical and quality issues.

Education

MBA - Business Administration

Science University of Malaysia
Malaysia
04.2001 -

Bachelor's of Electronics & Electrical - Engineering

Northumbria University
Newcastle
04.2001 -

Associate of Science - Electronics & Telecommunication Engineering

UOW Malaysia
Malaysia
04.2001 -

Skills

    Conducting competitive analysis

undefined

Software

SAP CRM

Microsoft Office

Adobe Lightroom/Photoshop

Scripting (Python/C/Verilog)

Interests

Financial/Business related information & news

Sports (Badminton/Football)

Photography

Computer Games

Timeline

Marketing Application Specialist

Infineon Technologies
03.2023 - Current

Process Support Engineer

Applied Materials
05.2022 - 02.2023

Field Service Engineer

Lam Research
03.2018 - 02.2022

Product IP Validation Engineer

Intel Corporation
06.2016 - 02.2018

Manufacturing Development Engineer

HP Inc.
06.2015 - 05.2016

MBA - Business Administration

Science University of Malaysia
04.2001 -

Bachelor's of Electronics & Electrical - Engineering

Northumbria University
04.2001 -

Associate of Science - Electronics & Telecommunication Engineering

UOW Malaysia
04.2001 -
Kabian LengMarketing Application Specialist