Junice Liew
Head Of PR (Marketing)
Summary
Dynamic and visionary PR & Marketing leader with a proven track record of over 19+ years of experience across tech, fintech, education and media.
Driving an 80% increase in media impressions through strategic PR, events and marketing initiatives for SquareX, which led to a giant tech company acquisition by Zscaler (February 2026).
Expert in crisis communication and team collaboration, I excel in crafting impactful campaigns that enhance brand visibility and engagement for the brand.
Passionate about leveraging data-driven insights for innovative marketing solutions which converts from MQLs to SQLs.
Expert in venue sourcing, contract negotiation, and executing integrated campaigns that have driven significant increases in attendance and media engagement.
Proven track record of enhancing brand presence and achieving a 80% increase in media impressions at SquareX.
Ready to leverage unique skills and industry knowledge to contribute to the success of the company.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills.
Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
25
25
years of professional experience
Work History
Head of PR (Marketing)
SquareX Pte Ltd (Acquired by Zscaler | February 2026)
04.2023 - 02.2026
- Developed and executed comprehensive PR strategies across 80+ publications, resulting in a 80% increase in overall media impressions, leading to the successful tech buy over of SquareX to Zscaler (February 2026)
- Launched SquareX's consumer solution on the Chrome Store, attracting over 100K users within 8 months.
- Launched and lead successful SquareX product launches and Year of the Browser Bugs (2025) by seamlessly integrating PR efforts with broader marketing strategies.
- Developed and executed comprehensive PR strategies across 80+ tech and cybersecurity publications, resulting in a 60% increase in overall media impressions.
- Launched SquareX's consumer solution on the Chrome Store, attracting over 100K users within 8 months (2024).
- Cultivated strong relationships with over 90 key international journalists and tech influencers for lead generation.
- Orchestrated integrated campaigns that drove a 40% increase in event attendance and accumulated over 1 million social media impressions.
- Planned and executed 15 pivotal product launch events across Asia and the USA, achieving a 40% increase in attendance.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Wrote press releases (branding, launches and insights releases), pitched to Tier 1 publications and handled press inquiries for SquareX with more than 1000 captured earned coverage (Forbes, Bleeping Computer, CNA, TIA)
- Led the Be Fearless Podcast for CISO of SquareX and successfully invited more than 50 industry professionals within 8 months.
- Coordinated successful product launches by seamlessly integrating PR efforts with broader marketing strategies.
- Reported and tracked on press coverage recaps, competitive analysis to determine areas for improvement and evaluated the success of PR activities through analytics reports.
- Secured high-profile speaking engagements for founder and tech-leadership team, raising company visibility and credibility (e.g. Forbes, CNA, CIO)
- Orchestrated cross-functional collaboration between departments such as marketing, sales, customer service ensuring unified communication strategies were implemented effectively.
- Monitored competitive media landscape for potential risks, proactively addressing issues before they escalated into crises.
- Maximized event ROI by managing all aspects of event planning, execution, follow-up, and measurement for more than 13 trade shows across the past 2 years and 2 internal events.
- Managed crisis communications for rapid resolution and minimal negative impact on the company image.
- Oversaw press social media presence and aligned posts to include branding ideas.
Head of Marketing
Overbit.com
10.2019 - 03.2023
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Designed and executed global marketing strategies that enhanced brand presence, driving a 15% increase in the user base.
- Expanded the Singapore office, successfully increasing staff to 6 within 5 months.
- Attained over 200 organic press articles and extensive news coverage over 18 months.
Senior Marketing Manager
Switcheo Network
09.2018 - 09.2019
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Enhanced promotion of Switcheo's trading technology across various social media platforms.
- Boosted trading volume and liquidity within 9 months through strategic influencer marketing initiatives.
- Secured over 150 media placements, increasing the brand's visibility.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Wrote and distributed press releases to increase brand visibility.
- Secured high-profile speaking engagements for founder
Marketing Director
ERC International
04.2017 - 06.2018
- Forged strategic partnerships to elevate the ERC Education group's profile and increased 5% on student enrolment.
- Successfully orchestrated notable events such as Super Pitch and Bootcamp, enhancing community engagement.
- Deployed well-coordinated campaigns, events and public relations strategies to promote the education brand.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
VP Marketing & Research
Moove Media
01.2011 - 03.2017
- Collaborated with senior management to develop strategic initiatives and long term goals for the Sales team.
- Championed the launch of SG 50 Celebrations, utilizing innovative transit advertising approaches.
- Implemented the inaugural Out-of-Home accountability study in collaboration with Nielsen Media Research, enhancing measurement effectiveness.
- Collaborated with senior management to develop strategic initiatives and long term goals for lead generation.
Marketing Director/Head of Marketing
EYE Corp (now Ooh! Media)
10.2004 - 01.2010
- Clinched high-value tenders for Changi Airport Advertising, significantly expanding market share.
- Generated over $15 million in revenue from targeted advertising initiatives, contributing to company growth.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Marketing & Research Executive
JCDecaux Singapore
01.2001 - 07.2004
- Established the Marketing Department as the inaugural marketer within the organization, laying the groundwork for future growth.
- Prepared annual data to determine metrics for operational performance.
- Coordinated a team of 5 Sales people.
Education
Bachelor of Arts - Communications
04.2001 -
- Degree Awarded with First Class
Skills
Effective stakeholder communication
Press Management
Brand Campaign management
Crisis Communication
Teamwork and Collaboration
Customer Engagement
Digital Marketing
Market Research & Problem-Solving Aptitude
Public Speaking
Strategic Planning & Analytical Thinking
Public Relations
Digital Marketing
Partnership Development
Global Event Management & Publicity
Campaign Management Collaboration Leadership Project Management
Contract Negotiation
Timeline
Head of PR (Marketing) - SquareX Pte Ltd (Acquired by Zscaler | February 2026)
04.2023 - 02.2026
Head of Marketing - Overbit.com
10.2019 - 03.2023
Senior Marketing Manager - Switcheo Network
09.2018 - 09.2019
Marketing Director - ERC International
04.2017 - 06.2018
VP Marketing & Research - Moove Media
01.2011 - 03.2017
Marketing Director/Head of Marketing - EYE Corp (now Ooh! Media)
10.2004 - 01.2010
Charles Sturt University - Bachelor of Arts, Communications
04.2001 -
Marketing & Research Executive - JCDecaux Singapore
01.2001 - 07.2004