June Tan

Promoted from Marketing Manager in August 2024

Strategic Program Development & Execution

• Spearheaded and scaled the APJ-wide Generative AI Hackathon, creating a reusable playbook that was later adopted globally.
• Designed and launched the APJ Databricks for Practitioner Series, a globally recognized initiative and a top 5 campaign in pipeline and consumption growth.
• Developed and scaled repeatable, high-impact programs through cross-functional collaboration, program innovation, and executive engagement.
• Led strategic enablement programs such as the GenAI World Cup and the executive briefing series, ensuring alignment with sales leadership priorities.

Demand Generation & Business Impact

• Drove large-scale, multi-channel demand generation campaigns across APJ, optimizing for pipeline growth and engagement.
• Analyzed campaign performance and delivered data-driven insights to refine tactics, messaging, and channel strategies.
• Collaborated with sales, product, and partner teams to ensure seamless execution and maximize business impact.
• Fostered alignment across Japan and Korea, ensuring localized content and regional success.

Digital Marketing & Performance Optimization

• Worked closely with the Digital Marketing team to optimize paid and organic campaigns, leveraging SEO, SEM, and digital ad strategies to drive quantifiable impact on pipeline and conversions.
• Refined targeting strategies for key APJ accounts, ensuring personalized, data-driven outreach that improved engagement and campaign ROI.

Leadership & Influence

• Influenced senior leadership by presenting key campaign insights, business impact, and strategic recommendations.
• Mentored junior team members, driving cross-functional collaboration to scale best practices.

Promoted from Marketing Manager in June 2016

• Developed and executed multi-channel marketing campaigns for B2B events across APAC, driving attendance and engagement within budget.
• Led digital marketing strategy, optimizing SEO, SEM, email, social media, and paid advertising (Google & LinkedIn Ads) to enhance visibility and lead generation.
• Built and managed strategic partnerships with industry associations and media to expand event reach.
• Created and managed marketing and sales collateral including brochures, ads, videos, and presentations to support brand awareness and sales enablement.
• Drove lead generation and database growth, ensuring high-quality pipeline for the sales team.
• Analyzed campaign performance and conducted post-event reporting, optimizing future marketing investments.

• Developed and produced training courses, sourcing highly rated speakers/trainers and collaborating with them to design 2-3 day course programs.
• Executed multi-channel marketing strategies, including email campaigns, online promotions, and event-based marketing to drive course enrollment.
• Promoted training programs locally and regionally across diverse industries, ensuring maximum reach and participation.
• Built and maintained a strategic database, optimizing audience targeting and engagement for future training initiatives.