Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Juliette Lim

Juliette Lim

Singapore

Summary

Marketing professional prepared to drive impactful marketing strategies and initiatives. Expertise in creating and executing campaigns that resonate with target audiences. Known for collaborative approach that ensures cohesive team efforts and adaptability to changing market demands.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Executive

Cantal United Pte Ltd
05.2024 - Current
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Led the complete rebranding initiative for the company, transitioning from the existing logo, vision, mission, and values to a new, modernized image aligned with the evolving business direction.
  • Monitored and ensured that all marketing collateral, including updated branding materials, digital assets, and promotional content, adhered to the new brand guidelines to maintain consistency and strengthen market positioning.
  • Collaborated with cross-functional teams to ensure the new brand identity was seamlessly integrated across all touchpoints, improving customer perception and engagement.
  • In charge of organizing and executing the company launch event, overseeing all aspects from day activities to the celebratory dinner, ensuring smooth operations, vendor coordination, and alignment with brand objectives.

Assistant Executive

Beckhoff Automation
03.2021 - Current
  • Company Overview: Beckhoff implements open automation systems using proven PC-based control technology.
  • Assist in event planning
  • Implement marketing strategies in support of the brand and business
  • Conduct research and analyzing data in support of marketing campaigns including digital and physical
  • Work with local technical team in coming up with demo/training kits
  • Assist in indoor sales task such as email/phone inquires, quotation and follow-up
  • Creation of social media content
  • Successful event ITAP 2021, Automation Update 2022

Education

Bachelor of Arts (Hons) Business And Marketing -

University of Sunderland
UK
06-2023

Diploma in Electronic Electrical Engineering - Electronic, Electrical Engineering

Singapore Polytechinic
Singapore, Null, Singapore
03-2021

Electronic Engineering -

Institute of Technical Education
03.2018

Skills

  • Relationship Building
  • Strategic planning
  • Organization skills
  • Event planning
  • Creativity
  • Positivity
  • Marketing plan development
  • Project management

Certification

  • DCD Academy Data Center Design Awareness (DCDA)
  • Develop Personal Effectiveness at Operational Level
  • Maintain Personal Presentation and Employability at Operational Level
  • Apply Emotional Competence to Manage Self and Team at the Workplace


Timeline

Marketing Executive

Cantal United Pte Ltd
05.2024 - Current

Assistant Executive

Beckhoff Automation
03.2021 - Current

Bachelor of Arts (Hons) Business And Marketing -

University of Sunderland

Diploma in Electronic Electrical Engineering - Electronic, Electrical Engineering

Singapore Polytechinic

Electronic Engineering -

Institute of Technical Education

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Juliette Lim