JULIA NGA
Content Creator | Campaign Management
Summary
With a strong foundation built over 7 years as a TV producer, I've mastered the art of content creation, always aiming to captivate audiences with compelling narratives. This background also ingrained a keen understanding of audience preferences in me, enabling strategic decisions and the implementation of successful campaigns that meet the company's goals while effectively engaging the public.
Overview
8
8
years of professional experience
Work History
Senior Executive Officer, Communications
Singapore Pools Pte Ltd
02.2023 - Current
- Spearheaded Singapore Pool's first ever digital fundraising campaign with TTL strategies to rally customers, staff and public to do an action as form of support to Community Chest. Raised $250,000 and acquired more than 20,000 users to participate in campaign and achieved brand awareness and changed perception among public.
- End to end management and production of video contents for usage across 40 over screens in outlets and external events.
- Creating SEO optimized content for company's corporate websites.
- Established performance metrics for corporate websites to monitor progress toward site creation objectives.
Producer
Mediacorp Pte Ltd
03.2016 - 02.2023
- Create and manage TV content for Channel 8 prime time News programme, 狮城有约 (Hello Singapore) and Morning belt, 晨光第一线 (Morning Express) from start to completion. Including brainstorming, coordinating, filming, scripting, editing and interviewing under tight deadline. Covering wide range of topics including - Green building, Sustainability, Finance, Data driven stories (大数据 新视力), government policies and human interest.
- Boosted audience engagement with high-quality content through usage of graphics, virtual studio set, engaging them to scan QR on screens.
- Mentored junior team members and new hires by providing guidance on best practices for TV content production.
- Plan and produce exclusive content for 狮城时事 @8world.stories (previously 狮城有约 Hello Singapore) Facebook page and increased fan base by 15% in 1 year with top performing video garnering over 300k views and 1000 shares and also managed 2 hours facebook live content end to end.
Education
Bachelor of Communication -
SIM-RMIT
Singapore 04.2001 -
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
Singapore 04.2001 -
Skills
Timeline
Senior Executive Officer, Communications
Singapore Pools Pte Ltd
02.2023 - Current
Producer
Mediacorp Pte Ltd
03.2016 - 02.2023
Bachelor of Communication -
SIM-RMIT
04.2001 -
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
04.2001 -
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