Summary
Overview
Work History
Education
Skills
Languages
Program Experience
Timeline
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Julia Xu

Julia Xu

Summary

Results-driven business professional prepared for high-impact roles. Extensive experience in shaping business strategies and fostering innovation. Strong focus on team collaboration and achieving results, adapting to changing needs. Demonstrated expertise in strategic planning and team leadership.

Overview

11
11
years of professional experience

Work History

Co Founder

DTV
09.2023 - Current
  • Contributed to an innovative blockchain project integrating RWA (Real World Asset tokenization) with NFC technology, enabling luxury goods to be fractionalized into tradable digital assets purchasable with tokens and tracked in real-time.
  • Led pre-launch market research, analyzing luxury goods consumption trends, blockchain user behaviors, and competitive landscapes to provide key insights for product positioning and feature design.
  • Supported the product team in refining user interfaces and transaction flows, ensuring the digital assets’ uniqueness and market appeal.
  • Developed and executed a comprehensive go-to-market promotion strategy, including organizing offline luxury showcase events in Dubai and driving online campaigns on Twitter and Telegram to boost project visibility.
  • Collaborated closely with core teams in Dubai and Hong Kong, coordinating cross-time-zone tasks to advance the project from concept validation to market deployment.

Assistant General Manager/Executive Assistant

Gallop Fresh Supply Chain Pte.Ltd.
09.2020 - 09.2023
  • Responsible for the overall organization and planning of industry related exhibitions
  • Including synergizing with multiple stakeholders, vendors and beneficiaries of the events
  • Managed the budget, timeline and execution of the event
  • Oversaw the conversion of leads obtained through the event to drive new B2B partnerships and revenue streams
  • Co-developed the targeting and outreach campaigns via the event to maximize on-site engagement with the desired target market
  • Promoted to Vice General Manager in Singapore, responsible for ground-up development of the company's presence in the Singaporean market, expanding operations by 25% through talent acquisition and BAU process optimization
  • Directed operations across finance, HR, sales, marketing, and procurement, driving efficiency and aligning with company growth objectives
  • Conducted weekly meetings with the CEO and General Managers across multiple countries, ensuring company-wide implementation aligns with the CEO's strategic vision
  • Partnered with senior leadership to shape company strategy, policies, and annual plans, consistently achieving KPI targets and fostering a high-performance culture
  • Spearheaded talent management, including senior-level hiring proposals, team recruitment, and transitions across both locations
  • Initiated and led a $10M project in Xiamen by independently sourcing resources, coordinating cross-departmental teams, and delivering results on time and within budget
  • Established and led the investment and financing division in Xiamen, building a team and achieving performance targets, with continued oversight in Singapore
  • Monitored financial statements and operational performance, providing actionable insights to ensure fiscal stability and informed decision-making
  • Strengthened external partnerships and managed high-level business receptions to enhance company reputation in both markets

Interpreter

Self-Employed
10.2017 - 09.2020
  • Provided interpretation for high-profile bilateral meetings between the Transport Department of Victoria, Australia, and the Transport Department of Zhoushan, Zhejiang, bridging linguistic and cultural gaps to facilitate discussions on infrastructure projects and policy alignment
  • Interpreted for the strategic cooperation meeting between Burnley Football Club (UK) and Jiangxi Football Federation, enabling negotiations for sports exchanges by translating complex terms and aligning differing cultural expectations
  • Supported the PUBG Australia Invitational Game Competition as an interpreter, ensuring clear communication among international players, organizers, and sponsors in a fast-paced, multicultural e-sports environment
  • Leveraged multilingual skills (English and Mandarin) and an international perspective to facilitate cross-border dialogues across government, sports, and entertainment sectors, enhancing mutual understanding in diverse cultural contexts
  • Delivered real-time interpretation for clients across Asia-Pacific and beyond, adapting to varied accents, idioms, and professional jargon to support seamless collaboration in multicultural settings
  • Cultivated a global network of contacts through interpreting assignments, gaining insights into regional priorities and international trends that informed subsequent leadership roles

Tourism Product Manager

Ctrip International Travel Service Co., Ltd.
08.2014 - 08.2017
  • Designed and developed innovative tourism products, including travel packages and itineraries, tailored to markets in Australia, Singapore, Thailand, and Southeast Asia, collaborating with tourism bureaus to ensure authenticity and appeal
  • Negotiated partnerships with international suppliers (e.g., hotels, airlines, local operators) and maintained strong cooperative relationships with tourism boards to secure competitive offerings
  • Conducted market research and trend analysis to identify customer preferences and emerging destinations, informing product strategy and differentiation
  • Partnered with the sales team to establish monthly and annual sales goals, crafting targeted strategies that aligned with market demand and drove consistent sales performance
  • Represented Ctrip at global tourism exhibitions such as ITB Berlin, World Travel Market (WTM) London, and MATTA Fair Kuala Lumpur, engaging with industry leaders, showcasing Southeast Asian travel packages, and securing partnerships with over 50 international vendors annually
  • Collaborated with the Marketing Department to promote products through global tourism exhibitions, arranging participation and designing campaigns to boost visibility and bookings
  • Set pricing structures and monitored product profitability, adjusting offerings based on performance metrics and customer feedback to optimize revenue
  • Coordinated with cross-functional teams to ensure seamless product delivery, from booking systems to customer support, enhancing overall traveler experience

Education

Master of Arts - International Tourism

University of Limerick
01.2014

Skills

  • Team Leadership & Development
  • B2B Sales & Marketing
  • Financial Oversight & Analysis
  • Stakeholder Engagement & Cross-Cultural Public Relations
  • Event Representation & Networking

Languages

Mandarin
English

Program Experience

Support Liquidity Tech, LTP Singapore for marketing related activities. 

  • Spearheaded marketing planning and execution for Token2049 and various blockchain industry summits, managing promotion, on-site operations, and post-event analysis to position LTP as a key industry player.
  • Partnered with leading exchanges and institutions such as OKX, Bitstamp, Kraken, and BitMEX to negotiate sponsorships, design exhibition booths, and co-develop branded promotions, ensuring high-quality event delivery.
  • Crafted integrated online-offline marketing campaigns, leveraging social media livestreams, KOL collaborations, and on-site engagement to enhance awareness and trust in LTP and its partners.
  • Oversaw client communications and data collection during summits, analyzing attendee feedback to refine event templates and strengthen future collaborations.
  • Managed event budgets and resource allocation, optimizing marketing efficiency and ensuring timely project completion.

Timeline

Co Founder

DTV
09.2023 - Current

Assistant General Manager/Executive Assistant

Gallop Fresh Supply Chain Pte.Ltd.
09.2020 - 09.2023

Interpreter

Self-Employed
10.2017 - 09.2020

Tourism Product Manager

Ctrip International Travel Service Co., Ltd.
08.2014 - 08.2017

Master of Arts - International Tourism

University of Limerick

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Julia Xu