Julia Kwan Haoyu

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

• Successfully secured new key accounts / major industry players for CommunicAsia2005-2007. Generated more than $52 million revenue; equivalent to 20% of the total sales of CommunicAsia2006. Formed the then largest Singapore Pavilion in year 2006
• Assisted companies to get maximum exposure through assiduous marketing communications internally and externally
• Creative selling of advertising and sponsorship packages to help companies achieve their marketing objectives and generated extra revenue
• Pioneer team of a UK listed company in setting up its Asia HQ office in Singapore and assisted in setting up the standard operating procedures
• Supervised team of 8 - 15 staff members
• Recruited pioneer team of employees for the company in a start-up environment
• Excellent relationship within MICE network - trade organisers, government agencies, trade associations, media and vendors
• Successfully launched ad:tech and iMedia Agency / Brand Summits in the region
• Program, manage and execute events within budget to maintain profitability
• Multi-tasking across various departments in understanding the “T-shaped” model and excelling in it - Project Management, Sales, Marketing & PR, Operations, Content and HR
• Extensive work experience in APAC region
• Involved in the design, implementation, training and administration of various MICE / tourism related grants offered by the Singapore Tourism Board
• Successfully managed the joint venture of RetailEX with Thailand partner with a 50% increase in revenue in the first year of partnership
• Conceptualised the rebranding of InternetRetailing Expo to Future Commerce and attracted new major clients
• Conceptualised the event repositioning and strategy of CAREhab with the objectives of delivering a more relevant event for the healthcare industry and increase company profits
• Conceptualised new industry events including - food tech, woodworking, environment sustainability and in the process acquired new knowledge and contacts
• Pivoted physical events to virtual formats during the Covid period for InfoComm SEA
• Key management team for MMI Asia’s post acquisition integration responsibilities and project management
• Delivered Future Energy Asia 2023 with the highest revenue recorded