Joy Ruijie, Xie

Digital Marketing, Social Media Activation

• Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
• Act as the day-to-day liaison to execute social media marketing organic and paid media plan.
• Develop and execute effective livestream programme by working with cross-functional teams (marketing, sales & education team).
• Effective day-to-day liaison with the designated brands to deliver the best-in-class campaign assets and execution.
• Identify relevant KOL for respective brands and support in KOL seeding campaign.
• Coordinate projects related to social media campaigns such as lead gen and contests administrations.
• Maintain and monitor campaign metrics and KPIs, analyze results and report findings of acquisition and engagement campaigns.
• Integrate and synergise contents in all e-mediums that Betime embarks on (e.g. Facebook, Instagram, edms, website, etc).
• Support the Marketing and Assistant Brand Manager by working on digital campaign brief and joint business plan integration.
• Maintain shared resources, marketing materials and image libraries.
• Attend to enquires on social media

E-Commerce Planning & Activation

• Support the team to set up retailer.com campaigns (from time to time) and maintenance on Betime website.com.
• Act as the day-to-day liaison to execute paid social media marketing plan to drive traffic to market place website during campaigns (e.g. Lazada Brand Day, Shopee 9.9 etc).
• Collaborate cross-functionally with internal stakeholders (marketing, sales and brand team), and work closely with external agencies for timely delivery of paid & earned digital campaign assets on social media platforms.
• Routinely audit retailer.com and marketplace for accuracy in product launches and marketing campaigns.
• Provide monthly post-campaign media report and explain the key business drivers.
• Plan monthly EDM, aligning campaigns and drive traffic to Betime website.
• Stay abreast of the competitive landscape and develop new initiatives.
• Assist in customer service inbox on marketplace.

CRM

• Key liaison and coordinate CRM operations with promoters and members, providing day to day support and trouble shoot issues as well as training on the program mechanisms.
• Attend to members enquiries and membership program on BeYou Perks.
• Maintain & monitor customer service mailbox & follow up with relevant parties for action plans on customer service issues.

Competitive Analysis & Reporting

• Work with data monitoring like google analytics to consolidate reports and to provide summary of digital campaigns/promotions for internal stakeholders.
• Monitor and provide competitors digital campaigns and market trends vs Betime.

• Head and lead all marketing initiatives for internal and external clients’ marketing activities.
• Lead and set up standard procedures and marketing automation process boosting team’s efficiency and productivity.
• Formulate and implement effective lead generation campaigns to increase customer acquisition in Southeast Asia.
• Drive content marketing initiatives including blog posts and email marketing.
• Explore, drive and supervise online and offline marketing channels across the region – Social Media (Facebook, Linkedin), Search (Google SEO), advertising (Retargeting etc.).
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Collaborate with internal teams on standardization, design and production of marketing materials.
• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
• Collaborate with external agencies to promote press releases, client events, seminar, interview etc.
• Plan, source and organize global sponsorship events.

Branding and Marketing

• Developed company website and mobile application which resulted in a 15% increase in new customers.
• Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
• Managed marketing budget regionally.
• Onboarded new marketing employees, including training and mentoring regionally.
• Promoted training programs with multi-channel strategies.
• Analyzed and collated marketing data to improve revenue by 10% a quarter.
• Proofread and translate all marketing collaterals (English and Mandarin).
• Created marketing materials designed to drive campaigns.
• Utilized Adobe Creative Suite to produce professional marketing collateral.
• Ensure and uphold company’s branding on all channels
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

Events & Operations

• Manage and control project and event P&Ls.
• Liaison with external suppliers, vendors and sourcing for sponsorships.
• Manpower management.
• Took accountability to solve issues from beginning to end resulting in improved customer satisfaction

Training & Speaking

• Conduct e-Commerce ‘live’ workshops to consumers in Thailand and Vietnam.
• Creation of training curriculum and materials.
• Emcee for large and small-scale events/conference.

• Planned and executed marketing campaigns to target groups, areas and wider community.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Analyzed consumer usage patterns to identify trends and target key demographics.
• Identified industry benchmarks to measure success of key digital strategy areas.
• Planned and executed events and marketing programs to ensure 100% of sales targets were achieved.
• Traveled to promote training programs and drive marketing through events and conferences.
• Consistently recognized as top performer in achieving key KPIs, giving attention to detail ensuring customer satisfaction.
• Created email blast campaigns to target key customers.

• Understood customer needs and identified opportunities to promote products and services, in order to provide exceptional client care.
• Performed merchandising transactions such as ordering stock, reducing overhead and developing efficient stock flow.
• Contributed to the ongoing improvement of client experience by ensuring their needs are handled with the utmost care and importance.
• Recognized by management for quickly grasping software and attention to detail involved in client accounts.