Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Joycelyn Wong

Joycelyn Wong

Summary

Passionate marketing professional with a strong drive for creative strategy, data-driven campaigns, and brand storytelling. Expertise in digital marketing, content creation, and market analysis, fueled by a genuine enthusiasm for engaging audiences and driving growth. Thrives in fast-paced, collaborative settings, combining analytical thinking with creative problem-solving to deliver impactful results. Eager to transition into a new field while leveraging my marketing expertise, strategic mindset, and cross-functional teamwork to innovate and adapt in dynamic environments. Committed to continuous learning and bringing energy, curiosity, and a results-focused approach to every challenge.

Overview

4
4
years of professional experience

Work History

Marketing Assistant

Donna Spa Pte Ltd
11.2023 - Current

1. Lead Management & Customer Engagement 2. Social Media Planning & Content Creation 3. Website Management & Promotions 4. Influencer Marketing & Brand Partnerships 5. Event Planning & Execution


  • Export and organize potential customer leads from Meta (Facebook & Instagram) to support sales and marketing efforts.
  • Monitor and respond to direct messages (DMs) promptly, providing service recommendations, answering inquiries, and maintaining strong customer relationships.
  • Develop and maintain a content calendar for social media platforms, ensuring a consistent and strategic posting schedule.
  • Create engaging and visually appealing content, including posts, reels, and stories, that align with the brand’s image and marketing campaigns.
  • Write compelling captions, hashtags, and call-to-actions to maximize audience engagement.
  • Upload and update website content, including service listings, blog posts, and promotional banners.
  • Assist in upgrading the website to improve user experience, mobile-friendliness, and SEO performance.
  • Ensure ongoing promotional campaigns are reflected on the website and social media platforms.
  • Identify and source influencers and brand ambassadors who align with the company’s vision and values.
  • Coordinate influencer collaborations, including content briefs, filming schedules, and campaign execution.
  • Track influencer performance and engagement to assess ROI.
  • Assist in the planning, organization, and execution of company anniversaries and brand events.
  • Coordinate campaigns and special promotions for key festive seasons, such as Chinese New Year, Christmas, and other holidays, ensuring brand relevance and engagement.
  • Organize event logistics, promotional materials, and setups for seamless execution.
  • Support on-site activations, customer engagement activities, and live event coverage on social media.

HR assistant

JTE Recruit PTE LTD
12.2021 - 02.2022
  • Apply foreign workers work permit
  • Arrange medical checkups for candidates
  • Handling of calls with clients and candidates
  • Ensure cleanliness in office
  • Do monthly payroll and pays slips
  • Help enhances excel sheet formula to increase efficiency

Logistics Admin Assistant

Best Technologies Pte Ltd
02.2021 - 03.2021

-update rack inventories

-reprint waybill label and manage daily return parcels.

-Assist any enquiries from customers and help record backlogs data.


Education

Diploma in Accounting

Singapore Institute of Management (SIM)
12-2021

Management Foundation Studies

Singapore Institute of Management
08-2020

Skills

  • Flexible Problem-Solving
  • Strategic Decision-Making
  • Effective time management
  • Team collaboration
  • Branding
  • Digital marketing
  • Customer service
  • Content scheduling
  • Event coordination
  • Content creation
  • Marketing campaigns

Languages

English
Bilingual or Proficient (C2)

Timeline

Marketing Assistant

Donna Spa Pte Ltd
11.2023 - Current

HR assistant

JTE Recruit PTE LTD
12.2021 - 02.2022

Logistics Admin Assistant

Best Technologies Pte Ltd
02.2021 - 03.2021

Diploma in Accounting

Singapore Institute of Management (SIM)

Management Foundation Studies

Singapore Institute of Management
Joycelyn Wong