Sia Qiu Ling, Joyce
Summary
Dedicated and results-driven individual with a proven track record in event planning, content creation and e-commerce management. Team builder and clear communicator with strong problem solving and planning skills.
Overview
4
4
years of professional experience
Work History
Assistant Marketing Manager
In Great Company Pte Ltd (Sunday Folks)
05.2021 - 10.2023
- Strategically orchestrated and executed a diverse range of events, including product launches, promotions, and high-profile collaborations with renowned brands such as Kiehl's and Läderach Chocolatier Suisse
- Proficiently created captivating content through photography and videography, showcasing artisanal dessert offerings and narrating compelling brand narratives
- Managed e-commerce initiatives, overseeing the development and maintenance of an online shop, resulting in expanded market reach and substantial revenue growth
- Demonstrated proficiency in stock management and warehousing, optimising inventory turnover
- Utilised data analysis techniques to make informed marketing decisions, fine-tuning strategies for the unique artisanal dessert niche
Assistant Marketing Manager
GovTech Singapore
01.2021 - 03.2021
- Spearheaded marketing campaigns for the soft launch of the Digital Academy, an initiative by GovTech, creating engaging content and managing outreach efforts to effectively publicise the Digital Academy's benefits and opportunities
- Directed the planning, coordination and execution of a series of high-profile fireside chats featuring industry experts and leaders
Marketing Executive
Dynasty Travel
05.2019 - 09.2020
- Successfully executed 15 mid to large-scale events, demonstrating adept coordination with internal stakeholders and external vendors to ensure operational execution
- Planned and executed marketing campaigns across a diverse spectrum of digital and traditional channels, establishing strategic partnerships with global tourism boards and leading airlines to enhance brand visibility and impact
- Led and managed end-to-end email marketing campaigns, encompassing strategy planning, creative content ideation, and comprehensive performance analysis, resulting in significant increase in open rates, click-through rates and conversions
Education
Bachelor of Business (Accountancy)
SIM Global Education – RMIT University
Singapore12.2016
Diploma in Nursing
Nanyang Polytechnic
Singapore05.2013
Skills
- Campaign Management
- Managerial Experience
- Customer Relationship Management
- Social Media Content Creation
Timeline
Assistant Marketing Manager
In Great Company Pte Ltd (Sunday Folks)
05.2021 - 10.2023
Assistant Marketing Manager
GovTech Singapore
01.2021 - 03.2021
Marketing Executive
Dynasty Travel
05.2019 - 09.2020
Bachelor of Business (Accountancy)
SIM Global Education – RMIT University
Diploma in Nursing
Nanyang Polytechnic
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