Joyce Hui
MARKETING, SPONSORSHIPS, EVENTS
Singapore
Summary
Dynamic Partnerships Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Senior Account Manager
Creative Artists Agency, CAA
07.2023 - Current
- Led strategic management of multi-million dollar client accounts, overseeing the full lifecycle of sponsorships in sports properties and events - clients such as BingX, Cloudbet, NEOM, UBS.
- Developed and executed partnership strategies, ensuring alignment with client goals and objectives.
- Spearheaded campaign development and sponsorship activations, driving maximum value from the client's rights and assets.
- Led in partnership pitch presentations to reach the company's annual revenue target
Senior Partnerships Specialist
Bybit
04.2022 - 07.2023
- Responsible for global partnership management; rights negotiation, strategic planning of web3 strategies for Red Bull Racing, Esports and gaming teams; NAVI, MiBR and Astralis
- Lead web3 integration with partners through the launch of fan tokens, NFTs and Metaverse projects to achieve customer acquisition and increase brand affinity and credibility with MiBR; a brazilian esports gaming team and Red Bull Racing
- Develop effective marketing campaigns with local and global markets in achieving over 1.5 million impressions and 15,000 customer acquisitions
- Spearheaded a partnerships campaign toolkit and evaluation of sponsorship acquisition for adaptation across local markets
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
Senior Account Executive
Octagon, IPG DXTRA (Singapore) Pte Ltd
02.2021 - 04.2022
- Managed Standard Chartered's sponsorship activation with Liverpool Football Club across APAC, AME markets
- Spearheaded the Virtual Anfield meet & greet series with LFC Legends and key business leaders
- Responsible for Mastercard Greater China and Hong Kong sponsorship portfolio management; including UEFA Champions League, Lionel Messi (launch of a Mastercard affinity card), League of Legends (esports game)
Assistant Account Manager
Pico Art International Pte. Ltd
05.2019 - 02.2021
- Conceptualized effective sales proposals for tradeshows, conferences, brand event launches and reached an annual sales of 7 figures
- Responsible for building new client relationships and expanding regional businesses
Senior Associate, Business Operations and Projects
Lagardère Sports(now known as Sport Five)
02.2017 - 05.2019
- Supported the development and pitch of million dollar sales proposals for sports events sponsorship - WTA Finals Tennis and Singapore Open (Golf)
- Cross collaboration with multiple stakeholders, sports property rights owners across regions to implement best practices, develop opportunities, build market and industry intelligence
- Supported in brand research analysis, asset development and in-house CRM system
Education
Bachelor of Science (Honours) - Sports Science and Management
Nanyang Technological University
Singapore 08.2013 - 06.2016
Skills
- Marketing Strategy
- Business and Strategic planning
- Creative Problem Solving
- Digital marketing
- Revenue generation
- Partnership development
- Negotiation skills
- Client relationship building
Timeline
Senior Account Manager
Creative Artists Agency, CAA
07.2023 - Current
Senior Partnerships Specialist
Bybit
04.2022 - 07.2023
Senior Account Executive
Octagon, IPG DXTRA (Singapore) Pte Ltd
02.2021 - 04.2022
Assistant Account Manager
Pico Art International Pte. Ltd
05.2019 - 02.2021
Senior Associate, Business Operations and Projects
Lagardère Sports(now known as Sport Five)
02.2017 - 05.2019
Bachelor of Science (Honours) - Sports Science and Management
Nanyang Technological University
08.2013 - 06.2016
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