Joyce Gui

• Streamlined internal processes for improved efficiency and increased team productivity.
• Managed large-scale projects, ensuring timely completion within budget constraints.
• Built strong relationships with clients, fostering long-term partnerships and repeat business.
• Collaborated with subject matter experts to develop best practices and industry-leading methodologies.

• Provision of end-to-end tax advisory services to clients in the industries of Hospitality, Financial Services, Real Estate, Industrial Manufacturing, Consumer Markets, TMT & New Economy, Life Sciences and Agent and Consulting.
• Increased cost savings by identifying and capitalizing on available tax credits and deductions.
• Managed a team of tax professionals, fostering a collaborative environment to achieve departmental goals.
• Spearheaded initiatives to automate processes within the department, enhancing efficiency while maintaining data integrity.
• Stayed abreast of industry trends and best practices, leveraging this knowledge to drive continuous improvement initiatives within the department.

• Enhanced tax compliance by implementing efficient tax planning strategies and minimizing risks.
• Streamlined tax processes for improved accuracy and efficiency through the adoption of advanced software tools.
• Reduced company's tax liability with strategic tax planning and thorough research on applicable regulations.
• Managed complex international tax projects, ensuring timely completion and adherence to regulatory requirements.
• Represented the group as the chief tax representative in the Greater China region to handle inquiries, industry investigations, and group panel discussions from various national, provincial, and municipal tax authorities.
• Assisted the group treasury department to complete various special regional treasury projects to manage the effective use of restricted funds.
• Established, managed, and developed a tax team in the Greater China region to handle tax management matters (Mainland China, Hong Kong, Macau and Taiwan) to comply with various tax laws, government rules and regulations and financial reporting needs.
• Directly led and deployed dialogues on tax disputes with Chinese national, provincial, and municipal authorities at all levels to achieve favorable business results for the group.
• Conducted general audit approaches to perform audit activities regarding agreed scopes.

Led, involved, or executed major projects including:

• Finance robotics automation projects.
• Led and designed the group's negotiation strategy to progressively update the regional entity obtaining the municipal level Regional Headquarter status enjoying preferential financial scheme.
• Various Transfer Pricing projects.
• Represented IHG in the industrial panel discussion and research work of the national VAT reform initiative. Directed IHG system hotels finalizing VAT Reform system integration, defended the Anti-Trust audit from China National Development and Reform Commission and supported the group to manage the corresponding media crisis simultaneously.
• Initiated and drove system hotels' contract domestication plan for more than 400 hotels across mainland China, effectively supporting the group in achieving the goal of reducing the overall effective tax rate of 1% globally.
• Provided regional tax support to Global Capital Investments & Transactions team to plan and execute various initiatives, including InterContinental Hong Kong Asset Disposal ($938m), Regent Joint Venture ($39m) and Six Senses Acquisition ($300m).

• Represented the group as the chief tax representative in the country to handle inquiries, industry investigations, and group panel discussions from various national, provincial, and municipal tax authorities.
• Effectively defended various inspections initiated by the Taxation Bureau, the Industrial and Commercial Bureau, the Customs and the Foreign Exchange Administration Bureau.
• Established, managed, and developed a tax team to handle group tax and treasury management related matters to comply with the requirements of various tax laws, government rules and regulations.
• Led and managed the project of de-registration of 30 representative offices across the country to achieve tax compliance and effectiveness.
• Provided technical support to various strategic projects (such as establishing an R&D center and a Chinese Holding Company structure, etc.).

• Provided tax compliance and advisory services to world- leading firms across financial institutions, real estate, pharmaceutical, solar power & manufacturing, etc.

• Provided audit assurance services for multinational companies' annual and group statements and domestic companies’ Initial Public Offering projects.