Joyce Aranilla

• Major role is to generate new business by identifying opportunities for potential sales through customer relationship development, cold calling, attendance at industry related events and participating in tenders.
• Delivered Sales campaigns by monitoring customer pipeline and tracking against revenue targets leading to over $3 Million in annual revenue (individual contribution)
• Exceeded revenue targets and lead generation by strategic engagement of customers through upselling strategies, exceptional customer service and lead generation process of targeted calls & emails
• Generated over 500+ new clients in our existing database in the last 5 years and able to established strategic partnerships with over 10+ industry leaders & key accounts through referral
• Maintained 98% positive feedback on customer satisfaction surveys
• Collaborated across 5 divisions internally , ensuring lead growth in 2024 by maintaining accurate and timely customer information and notes within our system
• Maintain and strengthened our existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Develop Sales Campaigns & Marketing Collaterals by preparing the material content for publishing and ensure proper distribution

EVENT SALES - COPORATE & WEDDINGS

• Part of main revenue generation team – proactively contributes to Sales Action Plan and converts new leads to achieve maximum Sales and meet revenue forecast
• Successfully closed a Wedding Event amounting to over 1.6 Million and several corporate events of big players in Manila
• Conducts sales calls, site inspection and networking activities to drive new business by acquiring new clients and expanding new and existing relationships.
• (Updates all sales call data on daily basis in Opera systems)
• Recurrently converse with DOSM with regards to pricing strategies to improve and lock inclusion in designated corporate RFP accounts
• Spearheaded preparation of documents such as proposal letters, contracts, billing requirements
• Liaise directly with clients - preparation to implementation (set up of events)
• Headed floor plan preparations, BEO amendments or customized menu requests / packages accordingly
• Co-ordination with external supplier – billing, quotations, negotiations, design
• Ensures proper expenses and cost control with required services and standards and monitoring the financial performance of the unit in this process
• ADMINISTRATION JOB - Up-keeps departmental filing and tracing system for all catering related information and documents such as Group Files, 11-day events forecast and weekly events summary

FRONT OFFICE MANAGEMENT

• Front office management and upselling of rooms (SALES)
• Fully complies with OPERA PMS, Delphi Operations, SCM and FCS system, Kunlun, Saflok (Check-in / Check-out / Taking payments for events / Food and Beverage transactions , Transportation postings plus adjustments and encoding these accordingly into the system including managing cash flow and credit card terminal)
• Main responsibility includes ensuring all arrival and departure VIPs and Suite guests are taken care of, rooms are readily available with amenities and cards, welcome and direct guests to room
• Maintaining relationship and rapport with clients – guest satisfaction – by going an extra mile with wholehearted friendliness with full accuracy
• Handled irregularities and/or guests’ feedback with empowerment and accountability
• Work closely with other departments on deliverables
• Administrative role- client facing and admin duties – Scheduling, Filling and Documentation
• Responsible in answering inquiries pertaining to hotel services, guest registration, and travel directions by providing detailed information for guests to make arrangements.

• Responsible for the development, collaboration and implementation of advertising campaigns to boost brand loyalty such as billboard, ad posts, posters,handling social networking sites and copywriting
• Spearheaded execution of marketing programs by leveraging internal support and driving collaboration with external partners within pre-set timelines and budget and liquidation of inventories
• Handled VIP clients and meeting their requirements during theater shows and hotel events
• Assisted in maintaining monthly in-house promotional equipment’s for Food and Beverage - preparation of props and food styling for our monthly promo ad photo-shoot
• Headed our Retail major photo-shoots for Solaire’s VIP brochure, Yearly calendar, ADS for Sales and Marketing promotions for The Shoppes mall side - brands namely Louis Vuitton, PRADA, YvesSaint Laurent, Salvatore Ferragamo, GIVENCHY, BVLGARI, SWITCH, LUCERNE, RIMOWA, PATCHI
• Part of the team when Solaire was awarded by FORBES Travel Guide as 5-star hotel in 2017.

• Well-versed with the use of safety procedures and emergency equipment’s
• Directly responsible in maintaining company’s stock room with adequate supplies
• Deliver sales presentations / proposals to prospective clients with successful closing rate up to signing of the contract
• Stay current with client needs and maintaining relationships for future client base expansion
• Handled Operations side and deployment of manpower
• Responsible for pricing structure, inventories & pre- and post-event evaluations of each project.

• Social Committee
• Increased the New Product Development products sales in six months by using sales / media marketing strategies
• Directed marketing campaigns for exhibitions with over 1,000 attendees in Ayala and SM Malls - Spearheaded the launch campaign for RadioPunch & media relations for event partnership.