Canva Pro
Josephine Cheang
Social Media And Digital Marketer
Seng Kang
Summary
As a Digital Marketer, I have specialised in Social Media Marketing and Content Strategies. My expertise lies in crafting and executing tailored digital marketing content and campaigns to meet the unique needs of each business.
Overview
10
10
years of professional experience
Work History
Social Media & Marketing Executive
SINCERE HEALTHCARE GROUP
07.2022 - Current
- Create engaging social media content following a structured calendar
- Proficient in end-to-end video production, from planning to editing and posting
- Develop promotional messages and branding content in line with business goals
- Collaborate with internal teams and stakeholders for content creation
- Plan and execute photo and video shoots, including location scouting
- Use analytics to curate content based on social media trends
- Work closely with stakeholders to create multimedia content for various purposes
- Designing various marketing collaterals based on branding guideline.
Digital Marketing Executive
Community Foundation of Singapore (Under National Youth Council's YouthTech Programme)
06.2021 - 04.2022
- Creatively crafted content and proactively managed all CFS's digital communication platforms: Facebook, Instagram, and LinkedIn
- Managed, updated, and maintained CFS’s website (Wordpress)
- Collaborated with manager, digital designer, and digital agencies for a web revamp project
- Developed EDM for internal and external communications
- Executed campaigns to drive and optimize web traffic across display, video, search, etc
- Worked with manager and cross-functional stakeholders on data management and security
- Measured and reported performance of all campaigns using relevant tools
- Coordinated with writers, digital agencies, and media agencies for content creation and marketing activities
- Regularly monitored traffic and performance via Google Analytics and Facebook Business Manager.
Social Media Executive
Grid Communications Pte Ltd
04.2019 - 04.2021
- Monitored, respond and analyse all social media queries, feedback and comments promptly across all Grid Mobile’s Social Media platforms such as Facebook, Instagram and YouTube accounts
- Seek and foster strong relationships with fans to curate positive customers’ stories and testimonials
- Used social listening tools to monitor positive and negative comments and topic trends and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.
Social Media Executive
Management Development Institute of Singapore
10.2018 - 04.2019
- Engaged with prospects on various online platforms such as Live Chat, Instagram and Facebook
- Qualification of leads and interfacing with the relevant sales & marketing departments
- Assisted in the launch of various online marketing initiatives, ensuring proper data collection for prospects
- Support for all Marketing Activities/Events.
Community Manager
StarHub Ltd
08.2016 - 10.2018
- Responded, managed, and engaged with StarHub's community across all social channels
- Moderated social media activity and listened on StarHub's owned social media platforms
- Represented the brand and worked with internal stakeholders during social media crises
- Monitored community engagement levels and provided recommendations on content optimization
- Worked with Campaign Managers to develop and facilitate community & advocacy engagement activities
- Proactively promoted StarHub's social media presence, nurturing communities, driving conversation, and mediating and identifying potential advocates.
PA/Admin & Marketing Executive
Atlas Medical Clinic
05.2014 - 09.2015
- Maintained Director's personal Social Media accounts (Facebook, Instagram and YouTube)
- Managed external social media vendors, influencers, content creators and publishers
- Maintained and create content for Atlas's Social Media Accounts (Facebook, Twitter and Instagram)
- Sourced for potential partners/bloggers/KOLs
- KOL/Celebrity/Bloggers sponsorship management
- Other PA/Admin/HR duties.
Education
Diploma in Business Administration (Digital Marketing) -
PSB Academy
WSQ Search Engine Optimisation (SEO) - undefined
Equinet Academy
Skills
Community Engagement
Websites Social Links
http://tinyurl.com/josephinec, j_osephine@yahoo.com.sg
Personal Information
- Date of Birth: 08/23/86
- Nationality: Singaporean
- Marital Status: Married
Software
Cap Cut Pro
Ms Office
Timeline
Social Media & Marketing Executive
SINCERE HEALTHCARE GROUP
07.2022 - Current
Digital Marketing Executive
Community Foundation of Singapore (Under National Youth Council's YouthTech Programme)
06.2021 - 04.2022
Social Media Executive
Grid Communications Pte Ltd
04.2019 - 04.2021
Social Media Executive
Management Development Institute of Singapore
10.2018 - 04.2019
Community Manager
StarHub Ltd
08.2016 - 10.2018
PA/Admin & Marketing Executive
Atlas Medical Clinic
05.2014 - 09.2015
Diploma in Business Administration (Digital Marketing) -
PSB Academy
WSQ Search Engine Optimisation (SEO) - undefined
Equinet Academy
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