Summary
Overview
Work History
Education
Skills
Certification
Interests
Work Availability
Languages
Work Preference
Timeline
Hi, I’m

Joon Kiat Tan

Account Manager (HVA) for Meta @ TDCX
I feel that luck is preparation meeting opportunity.
Oprah Winfrey
Joon Kiat Tan

Summary

As a Meta Certified Media Buying Professional and an Account Manager (HVA) for Meta at TDCX, I specialize in Performance Marketing and Media Measurement. I have demonstrated the ability to drive significant revenue growth and optimize campaign performance, consistently delivering exceptional Return on Investment (ROI) for clients, primarily across the APAC region (Oceania + Southeast Asia).

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My professional expertise is profoundly enriched by a steadfast commitment to community engagement. I have actively contributed as a Vice Chairman Youth Coordinator with the Youth Network - People’s Association and People’s Association Youth Movement (PAYM) since November 2024. This impactful leadership, combined with my disciplined background as a Guards Reconnaissance Commander in the Singapore Armed Forces and a Bachelor of Business Management from RMIT University, has cultivated a unique blend of strategic foresight, analytical acumen, and resolute execution.

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These diverse experiences empower me to effectively manage complex projects and consistently achieve impactful results across both my professional endeavours and community initiatives.

Overview

8
years of professional experience
6
Certifications
5
years of post-secondary education

Work History

TDCX

Account Manager @ META
04.2024 - Current

Job overview

• Protected client and co-worker confidentiality, maintained data privacy compliance and adhered to HIPAA restrictions.

• Partner with South-East Asia Agencies to grow their company valuation through Meta tools. Analyze organization structure, agency services, compensation models, and other stakeholders to customize USP for them to leverage on.

• Quarterly portfolio management for 100 Agencies, amounting to over USD$6 million in revenue, to drive strategies towards end-clients through Meta’s solutions to reach their business objectives.

• Collaborated with one of the fastest-growing ASIA Independent agencies over the last 2 years, assisting them to grow their ROI by more than +300% through performance-based results for their clients. Accelerating performance across 8 markets and counting: Singapore (HQ), Malaysia, Indonesia, Thailand, Philippines, Hong Kong, Taiwan, South Korea.

TDCX

Team Leader @ META
07.2023 - 03.2024

Job overview

  • Mentored junior team members in the Oceania market, fostering a positive work environment that encouraged professional growth.
  • Enhanced customer satisfaction through proactive problem-solving and consistent followup.
  • Exceeded sales targets by motivating team members and providing ongoing coaching.
  • Main driver for ROI for verticals in E-commerce, Consumer Packaged Goods & Retail.
  • Top Revenue Grower in the APAC program for Nov 2023 (+38pp, 2nd place) & Dec 2023 (+33pp, 1st place).
  • Top Revenue AOG for 2 consecutive quarters in the Oceania market - Accelerate program
  • USD$33million revenue in 4Q2023: Oct, Nov, Dec.
  • USD$25million revenue in 1Q2024: Jan, Feb, Mar.

TDCX

Marketing Pro @ META
09.2022 - 06.2023

Job overview

  • Self-motivated, with a strong sense of personal responsibility.
  • Partner with Small Business Group (SBG) advertisers in the Oceania region via phone and emails to increase their company valuation through marketing and advertising efforts.
  • Quarterly portfolio management for businesses from all verticals to drive strategies towards Meta’s solutions to reach their business objectives.
  • Analyze market trends and data points across industries to churn valuable insights to strategise with businesses to reach their business goals.
  • Increased 7x Sales revenue figures amounting to over $500,000 with 14x ROAS, and 400% lower Cost Per Result.• Partner with Small Business Group (SBG) advertisers in the Oceania region via phone and emails to increase their company valuation through marketing and advertising efforts.

3 Point Turn Pte Ltd

Project Manager
07.2022 - 08.2022

Job overview

  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Brand activations for both FMCG and non-FMCG clients.
  • Conduct day-to-day project coordination, planning, logistics, and implementations across multiple stakeholders.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.

3 Point Turn Pte Ltd

Operation Executive
08.2020 - 06.2021

Job overview

  • Ensured smooth day-to-day operations by addressing any workflow disruptions promptly and effectively.
  • Improved customer satisfaction rates through timely communication and effective issue resolution.
  • Maintained a safe working environment by enforcing strict adherence to health and safety guidelines during COVID-19 pandemic.
  • Coordinated logistics activities, ensuring timely delivery of products and services to clients.

Prudential Assurance Company Singapore

Financial Consultant
11.2018 - 10.2020

Job overview

  • Increased client satisfaction by providing personalized financial advice and investment recommendations.
  • Expanded client base through targeted marketing efforts and referrals from satisfied customers.
  • Educated clients on various investment options, empowering them to make informed decisions about their finances.
  • Provide consultation for clients to provide a feasible financial planning to meet their short-mid, long-term goals.

Singapore Armed Forces

Guards Reconnaissance Commander
07.2018 - 05.2020

Job overview

  • Served in the Singapore Armed Forces from 8 July 2016 to 7 May 2018. Completed the Guards Conversion Course, which earned him the coveted Khaki Beret and Guards Tab.
  • Following, completed the Reconnaissance Commander Course to be a Recon Commander in 3rd Battalion Singapore Guards.

Education

Royal Melbourne Institute of Technology (RMIT)
Singapore

from Bachelor of Business (Management)
01.2021 - 12.2022

Singaopore Polytechnic
Singapore

from Diploma of Electrical And Electronics Engineering
04.2013 - 04.2016

Skills

Data-driven performance assessment

Profit maximization techniques

Client relationship management

Account management

Business development and planning

Certification

Performance Marketing

Interests

Media Buying + Social Media Management

Youth Network community development activities

Green Action Community @ Punggol Coast

Live Sound Engineer @ Heart of God Church

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)

Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote

Important To Me

Work-life balancePaid time offCompany CultureWork from home optionCareer advancementHealthcare benefits

Timeline

Performance Marketing

01-2025

Media Buying Professional

12-2024

Advanced Business Development: Communication & Negotiation

07-2024

Account Manager @ META

TDCX
04.2024 - Current

Leadership in Tech

11-2023

Team Leader @ META

TDCX
07.2023 - 03.2024

Project Management Professional (PMP) training

03-2023

Marketing Pro @ META

TDCX
09.2022 - 06.2023

Outsourcing Management

08-2022

Project Manager

3 Point Turn Pte Ltd
07.2022 - 08.2022

Royal Melbourne Institute of Technology (RMIT)

from Bachelor of Business (Management)
01.2021 - 12.2022

Operation Executive

3 Point Turn Pte Ltd
08.2020 - 06.2021

Financial Consultant

Prudential Assurance Company Singapore
11.2018 - 10.2020

Guards Reconnaissance Commander

Singapore Armed Forces
07.2018 - 05.2020

Singaopore Polytechnic

from Diploma of Electrical And Electronics Engineering
04.2013 - 04.2016
Joon Kiat TanAccount Manager (HVA) for Meta @ TDCX