Media Buying + Social Media Management

As a Meta Certified Media Buying Professional and an Account Manager (HVA) for Meta at TDCX, I specialize in Performance Marketing and Media Measurement. I have demonstrated the ability to drive significant revenue growth and optimize campaign performance, consistently delivering exceptional Return on Investment (ROI) for clients, primarily across the APAC region (Oceania + Southeast Asia).
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My professional expertise is profoundly enriched by a steadfast commitment to community engagement. I have actively contributed as a Vice Chairman Youth Coordinator with the Youth Network - People’s Association and People’s Association Youth Movement (PAYM) since November 2024. This impactful leadership, combined with my disciplined background as a Guards Reconnaissance Commander in the Singapore Armed Forces and a Bachelor of Business Management from RMIT University, has cultivated a unique blend of strategic foresight, analytical acumen, and resolute execution.
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These diverse experiences empower me to effectively manage complex projects and consistently achieve impactful results across both my professional endeavours and community initiatives.
• Protected client and co-worker confidentiality, maintained data privacy compliance and adhered to HIPAA restrictions.
• Partner with South-East Asia Agencies to grow their company valuation through Meta tools. Analyze organization structure, agency services, compensation models, and other stakeholders to customize USP for them to leverage on.
• Quarterly portfolio management for 100 Agencies, amounting to over USD$6 million in revenue, to drive strategies towards end-clients through Meta’s solutions to reach their business objectives.
• Collaborated with one of the fastest-growing ASIA Independent agencies over the last 2 years, assisting them to grow their ROI by more than +300% through performance-based results for their clients. Accelerating performance across 8 markets and counting: Singapore (HQ), Malaysia, Indonesia, Thailand, Philippines, Hong Kong, Taiwan, South Korea.
Data-driven performance assessment
Profit maximization techniques
Client relationship management
Account management
Business development and planning
Performance Marketing
Media Buying + Social Media Management
Youth Network community development activities
Green Action Community @ Punggol Coast
Live Sound Engineer @ Heart of God Church
Performance Marketing
Media Buying Professional
Advanced Business Development: Communication & Negotiation
Leadership in Tech
Project Management Professional (PMP) training
Outsourcing Management