Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Dedicated Semiconductors and Electronics industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
29
29
years of professional experience
Work History
General Manager
DKSH (Shanghai) Ltd.
10.2022 - 08.2025
DNIV Group was fully acquired by DKSH, a Swiss-listed company, in July 2022. Employment was transferred from DNIV to DKSH, where I continued as the General Manager of the Semiconductor and Electronics Business Unit. My responsibilities included driving market growth in China and identifying suitable China-made machines for the DKSH Southeast Asia market.
Lead a team of about 25 professional personal from Sales, After-sales services and administrative support with a yearly revenue target of USD20millions.
Developed strategic initiatives to drive business growth and market penetration in competitive landscapes.
General Manager
DNIV Electronics Trading (Shanghai) Co., Ltd
07.2008 - 10.2022
The company has established its market position in the Republic of China under my supervision for the past 14 years. The company has moved on from a representative office to a registered company in China. My contributions have been highly valued and recognized as a valuable asset to DNIV. I have been made the head of DNIV in the Republic of China office. We have expanded and have sales representatives in many states of the Republic of China, with almost 30 employees under my management.
During these period, DNIV Electronics Trading (Shanghai) Co. Ltd. has contributed about 40% of the total revenue of DNIV International Pte. Ltd. We managed to secure contracts with major companies such as Micron Semiconductors, SanDisk, Texas Instruments, ST Microelectronics, Continental Automotive, Infineon Semiconductors, TF-AMD Semiconductor, Luxshare Precision, Hua Tian Electronics, IRay Technology, Silex Microsystem and many more.
My primary responsibility is to continue exploring new markets and opportunities for the company. Meanwhile, I must oversee and ensure that the operations in the Republic of China continue to run profitably annually.
My other responsibilities includes managing a diverse team of professionals, fostering a positive work environment and high employee satisfaction to ensure manpower stability and positive growth.
Operation Manager, China Market
DNIV International Pte Ltd
12.2003 - 07.2008
After accomplishing years of good sales track record and building strong credibility with the company, I was given the opportunity to start a representative office in China by the end of 2003. Being the sole representative of the company and with the support of a senior technical engineer, I had the privilege to solely manage all the company’s administrative, operational, and service functions.
I am responsible for the Profit and Loss of this expansion and am proud to be able to achieve the Returns on Investment within the first year. During this period, I established good networks and bring in new product lines and businesses for DNIV International in China and help bring the company to a new peak.
Sales Manager
DNIV International Pte Ltd
01.2001 - 12.2003
Besides the existing portfolio as before, adding to it, I need to actively train new Sales Engineers hired by the company. I am fully responsible for their performance in meeting the company’s sales quota. I have attained a strong track record of meeting company expectations in sales figures.
My secondary duties include organizing tradeshows for DNIV International Pte Ltd locally and around SE Asia. This helps to establish and create awareness of our company and products among the people in our industry.
Promoted
Sales Engineer
DNIV International Pte Ltd
08.1998 - 01.2001
The primary duty is to market and sell all DNIV product lines, which include products such as Laser systems, Router machines, Plasma cleaning systems, and many others, for the Singapore, Malaysia, Indonesia, and the Philippines markets. During this period, I am also closely mentored by my direct reporting, Mr. Desmond Ng, who is one of the owners of the company.
Sales Engineer
NIV Tech Pte Ltd
11.1996 - 08.1997
Being part of the Sales and Marketing Department, mainly marketing resistance welding and hot bar machines locally and in countries like Indonesia and Malaysia.