Jonathan Ng
Summary
A digital pioneer and broadcast veteran intrinsically involved in the transformation of traditional media towards digital with decades of experience in broadcast journalism and communications.
His passion for journalism expanded into data-led content production and digital media strategy through the diverse roles he has held.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Deputy Editor, Newsroom Strategy
The Straits Times, SPH Media
06.2023 - Current
- Manages content production strategy for optimal user experience and maximum engagement.
- Streamlines editorial workflow by creating efficient processes for content submission, review, and publication.
- Implemented bespoke analytics tools to monitor engagement, utilising data-driven insights to inform current and future editorial decisions.
- Set performance goals for editorial teams, tracking progress through customised automated dashboards and evaluations.
- Guides a team of content creators fostering a collaborative environment that emphasises high-quality output.
- Raises brand awareness through strategic partnerships with leading platform players.
Head of Audience, Innovation and Partnership
The Straits Times, SPH Media
11.2021 - Current
- Lead content teams, advising them on best practices producing content for our target audience
- Manged and grew The Straits Times video, TNP and Stomp's social media presence across TikTok, Instagram, YouTube and Facebook.
- Daily usage of Google Analytics 4, YouTube Studio and Sprout Social to identify and grow young audience on social and owned-and-operated platforms.
- Regular scouring of social networks like Reddit and Hardware Zone forums along with research tools like Tubular Labs, are used to identify upcoming trends to guide content production teams.
- Identified and deployed a GenAI bot to translate and summarise short stories from various SPH Media for TNP.
Head of Video, Media Strategy and Analytics
Singapore Press Holdings Ltd (SPH)
11.2017 - 11.2021
- Internally collaborated with all SPH content producers across multiple newsrooms to formulate sound content and data-driven distribution strategies for the company.
- Outwardly established strategic alliances with companies to add value and growth potential to the SPH business.
- Worked with SaaS Tubular Labs to identify potential story trends for newsrooms to pursue,
- Deployed custom data dashboard, Tableau for SPH video teams for efficient, one-stop performance data tracking of their videos across all social platforms.
- Consolidated data lake from different data sources from Google Analytics, Chartbeat, Comscore and Meta.
Editor, The Business Times Video
Singapore Press Holdings Ltd (SPH)
11.2016 - 10.2017
- Strategised and built video and content marketing capabilities for the newsroom.
- Lead the BT video team and journalists, enabling them to produce high-quality editorial content on SPH digital platforms.
- Targets included leading editorial and sales teams towards building sustainable content marketing revenue for all SPH platforms.
- Formed strategic alliances with key advertisers for long term relationships that allowed us to constantly engage young audience with relevant content.
Editor, SPH RazorTV
Singapore Press Holdings Ltd (SPH)
10.2007 - 10.2016
- Lead in the editorial and technical development of the SPH RazorTV unit, with S$3.2m in government funding from IMDA's Interactive Digital Media Programme Office.
- SPH RazorTV had a complement of over 32 employees under my charge for editorial and commercial content development, video production and IT support.
- USP of this first-generation video news product out of SPH was to create a niche brand and A-VOD content that broke the norms of storytelling as we knew it.
- As head of the department, my duties spanned editorial output, commercial project management, budget forecasting and to the extent of public speaking at media symposiums and corporate training.
Field Producer, Asia Business Report
BBC News Asia Bureau / InfocusAsia Pte Ltd
10.2001 - 03.2006
- Primary role was as a studio producer to the BBC's Asia Business Report daily ‘live' programme, which featured numerous interviews and packages with political leaders, business moguls and financial experts
- Secondary role with InfocusAsia assigned me as a regional location field producer for business news stories in Asia and to cover breaking news events like the Asian Tsunami in 2004 and the Indonesian earthquake rescue in 2005.
Education
Bachelor of Arts - Film/Television and Photography
Curtin University of Technology
Perth, Western Australia11.1998
O And A Levels -
Blundell's School
Devon, England06.1992
PSLE -
Anglo Chinese Primary School
Singapore11.1986
Skills
- Leader & Strategist
- Digital Media
- Data Strategist
- Marketeer
- Audience Engagement
- Social Media
Websites
Accomplishments
- Commissioning editor for IMDA Public Service Content Partnership fund
- YouTube Silver Play Button
- W3 Gold Award for Best Documentary: See the Big Picture
- Pioneer of web-based, live-stream video: SPH RazorTV
- First-hand disaster coverage: Asian Tsunami 2004 and Nias Earthquake 2005
SPH group executive producer and commissioning editor of the $1M fund to support the production of 40 videos from 13 local production houses during the COVID-19 pandemic.
Led SPH Razor team to achieve 130,000+ subscribers for the YouTube channel, the highest number of subscribers for any media channel in Singapore in 2016.
Best digital documentary on autistic savant, Stephen Wiltshire's Singapore skyline drawing for National Day 2014.
Built a new youth-targeted brand from the ground up which was Asia's first web/video broadcast hybrid with in-studio and location-based, live-stream production workflow in 2008.
Live-stream field producer with BBC News crew and Eurovision EBU crew for worldwide broadcast of the disaster.
Languages
English (spoken and written)
Mandarin (spoken)
External Committees
- MDIS, School of Media and Communications – Member of the Advisory Board 2021
- WAN-IFRA - Member
- Singapore Press Club - Member
Character References
Character references are available upon request.
Personal Information
- Date of Birth: 15 September 1973
- Nationality: Singapore citizen
Certification
- Leadership Development Programme : Digital disruption, change management and staff motivation
- Hyper Island Masterclass : Embracing Digital Culture
- Scrum and Agile Method : Tech and Content Development
- Singapore Management University : Business Analytics - Using Analytics to Solve Business Problems and Create Opportunities
- Capelle : Develop Self to Maintain Professional Competence at Managerial Level
- Capelle : Lead Team Leaders to Develop Business Strategies and Governance Management
Timeline
Deputy Editor, Newsroom Strategy
The Straits Times, SPH Media
06.2023 - Current
Head of Audience, Innovation and Partnership
The Straits Times, SPH Media
11.2021 - Current
Head of Video, Media Strategy and Analytics
Singapore Press Holdings Ltd (SPH)
11.2017 - 11.2021
Editor, The Business Times Video
Singapore Press Holdings Ltd (SPH)
11.2016 - 10.2017
Editor, SPH RazorTV
Singapore Press Holdings Ltd (SPH)
10.2007 - 10.2016
Field Producer, Asia Business Report
BBC News Asia Bureau / InfocusAsia Pte Ltd
10.2001 - 03.2006
Bachelor of Arts - Film/Television and Photography
Curtin University of Technology
O And A Levels -
Blundell's School
PSLE -
Anglo Chinese Primary School
- Leadership Development Programme : Digital disruption, change management and staff motivation
- Hyper Island Masterclass : Embracing Digital Culture
- Scrum and Agile Method : Tech and Content Development
- Singapore Management University : Business Analytics - Using Analytics to Solve Business Problems and Create Opportunities
- Capelle : Develop Self to Maintain Professional Competence at Managerial Level
- Capelle : Lead Team Leaders to Develop Business Strategies and Governance Management
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