A strategic Brand Director with 10+ years of experience, renowned for translating brand vision into measurable commercial success across the dynamic APAC region. Expertise spans B2C FMCG and B2B (Horeca Segment), with a proven track record of: Strategic Growth: Spearheading successful New Product Development (NPD) launches and driving significant market share growth in key markets (China, Taiwan, Thailand, Malaysia, Singapore).
Integrated Communications: Leading high-impact regional trade events, sales and marketing conferences (e.g., FHA), creating global newsletters, and managing IP trade marks applications to ensure brand protection.
Team Leadership: Excelling at cross-functional team management, fostering strong collaboration, and effectively leveraging agencies and digital platforms for maximum brand and marketing awareness.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.