Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Personal Information
Coursework
Professional Background
Written Languages
Spoken Languages
Contact Number
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Johnson (Tat Keong) Tay

Johnson (Tat Keong) Tay

Business Development Lead
S’pore

Summary

Dynamic business development professional with over 30 years of extensive experience in RF, advanced wireless technologies, AI, and network security across diverse sectors including telecommunications, defense, and government. Proven ability to identify growth opportunities and forge strategic partnerships that drive revenue and market expansion. Recognized for a collaborative approach and strong relationship-building skills with stakeholders at all levels, from decision-makers to channel partners. Holds an Honours Degree in Electronics Engineering and an MBA in General Management, combining technical expertise with a results-oriented mindset to consistently achieve business objectives under pressure.

Overview

31
31
years of professional experience

Work History

APAC Business Development Lead

Viavi
07.2017 - Current
  • Responsible for creating new business opportunities in new market and new accounts in APAC and global for selected solution, building partnership covering government organizations, academics like research institutions and institutes of higher learning, defense R&D and telecommunications MNCs in wireless sector like Open and AI RAN, 4G, 5G, 6G, NTN and cybersecurity like VPN, SASE, SDWAN, Quantum Communication - Post Quantum Cryptography and Quantum Key Distribution.
  • Partner with local distributors, global partners like R&S and direct sales team. Test solutions provided covers AI RAN Scenario Generation, UE emulator, BTS emulator, Core Emulator, Core test, cybersecurity test as examples.
  • Key organizations partnered with are Singapore IMDA, I2R, SUTD, SIT, EDB, MPA, NUS CQT, National Quantum Safe Network, Singtel, M1, Starhub, Fraunhofer, ST Eng, HSBC, JP Morgan, F5, Juniper, Airbus, Fortinet, Checkpoint, Palo Alto, Cisco, IDQ, Toshiba, SpeQtral, AWS, Indonesia Telkom University, Telkomsel, Philippines Smart PLDT, Globe, University of Philippines, Vietnam Viettel, Mobifone, VNPT and Ministry of Defense, Malaysia Maxis, DNB, Telekom Malaysia, Japan SKY Perfect JSAT, Softbank, NTT Docomo, Rakuten, KDDI, NEC and Fujitsu, Korea KT, SKT, LGU+, ETRI, Yonsei University, Samsung, Solid, India QNu, QDit, TEC, STQC, IIT Madras, IIT Delhi, Reliance Jio.
  • Managed a diversified portfolio of clients, ensuring their individual needs were met in a timely manner.
  • Mentored junior team members, contributing to their professional development and overall team success.

SAP Regional Sales Manager (Senior Manager)

Aeroflex/ Cobham Wireless
07.2014 - 06.2017
  • Responsible for SAP sales and business development covering ASEAN and ANZ (broad wireless/RF product range) and India (focus on wireless manufacturing) partnering with local distributors/direct sales to grow the business in the region.
  • Develop and grow new customer base in the region for key products like: Cobham UE Emulator test solution (TM500), working closely with base station manufacturers and mobile operators like Nokia, Ericsson, Huawei, ZTE, SingTel, Telstra, Globe, Viettel and Telekom Malaysia.
  • Cobham wireless manufacturing test solution (in partnership with NI), working closely with handset and wireless device manufacturers like Foxconn Hanoi and Sanmina Singapore/Penang.
  • Cobham TeraVM, a fully virtualized IP test solution, working closely with mobile operators like Viettel Hanoi and SingTel, Singapore.
  • Build loyalty and relationship with the existing customer based in the region.
  • Manage a team of regional sales and technical experts to provide consultation to the customers.
  • Test and measurement solutions targeting the following markets: Wireless cellular network infrastructure (eg: WCDMA, LTE, LTE-A), Wireless mobile device manufacturing and servicing (eg: GSM/WCDMA/LTE/C2K/WIFI/BT/NFC), Network Function Virtualization (NFV) and Software Defined Network (SDN), General purpose RF signal analysis and generation (All wireless technologies).
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.

APAC Application Engineering Manager (Senior Manager)

Aeroflex Asia Limited
07.2008 - 06.2014
  • Engaged in business development and project management with sales in the APAC region with focus applications on key opportunities that requires long term engagement with major MNC accounts especially in China, Japan and Korea.
  • Partnering with sales/chipset companies to drive new initiative/new test solution/marketing program to grow the business.
  • Provide leadership and direction to APAC Application Engineering Organization (AEO) with engineers located in different countries (India, Singapore, China, Taiwan, Korea and Japan) who are specialists in a wide range of industries including aerospace, defense, wireless mobile and broadband communications.
  • Empower, equip and motivate the AEO team to be result oriented achieving year on year business growth in APAC working with sales organization and distributors in APAC, exceeding APAC revenue target focusing on different application and solution covering R&D, Conformance Test, Field Test and Deployment, Manufacturing and Service markets through excellent pre-sales and post-sales support.
  • Develop and Grow the AEO structure comprising local team leaders, AE managers and Product AE managers to facilitate the process of development and growth of each engineer to be competent consultants. The technical team manages hundreds of technical issues monthly
  • Enhanced overall team productivity with continuous training and mentoring of junior engineers.
  • Improved engineering processes by streamlining workflows and implementing efficient project management techniques.

Sales Account Manager

Agilent Technologies
04.2008 - 06.2008
  • Sales and business development and manage key wireless accounts in Singapore.
  • Build customer loyalty and relationship with key customers include Kyocera, Infineon and Motorola.
  • Achieved higher client satisfaction ratings through consistent communication and problem resolution.
  • Negotiated prices, terms of sale and service agreements.

Marketing Engineer Expert

Agilent Technologies
11.2007 - 04.2008
  • Take the lead in identifying and creating programs to maximize growth and revenue in the wireless, automotive and aerospace and defense market with focus on growing the business for business units’ products and solutions.
  • Create and drive programs to capture existing opportunities, identify and creating new business opportunities.
  • Partner with the Country Sales Managers and sales engineers in driving growth and customer delight.
  • Lead in implementing new product launches and publicity for wireless business unit products.
  • Led trade show participation efforts, resulting in increased brand exposure and lead generation opportunities.
  • Enhanced customer engagement through the creation of compelling content and digital media strategies.

Sales Development Expert

Agilent Technologies
10.2006 - 10.2007
  • Drive customer adoption in LXI in the wireless market primarily in key global accounts like Motorola, ZTE, Skyworks, Avago, Freescale, Plexus etc.
  • Own the execution of New Automated Test seminar series to promote Agilent Open and LXI globally.
  • Lead in the design/delivery of competitive account strategies together with the field teams to win against competition.
  • Enhanced company reputation by participating in industry conferences, networking events, and trade shows, promoting brand awareness among potential clients.
  • Established a strong presence through professional networking platforms, expanding industry connections and generating new leads in the process.
  • Supported the sales team to win million dollar business from Avago

Wireless Technical Consultant for South East Asia (SEA)

Agilent Technologies
04.2005 - 10.2006
  • Supports RF/MW and wireless technology and measurement application solutions.
  • Specialized in application and testing requirements for RF/MW communications technology, cellular technologies like 3.5G HSU/DPA, 3G UMTS, GPRS, WCDMA, EDGE, CDMAIS95, CDMA2K, 1xEVDO and emerging communications technologies like UWB, Zigbee, WLAN, MIMO, mobile WIMAX, WIMAX and Bluetooth.
  • Managed multiple projects simultaneously while prioritizing deadlines effectively under pressure through meticulous organization skills and time management.
  • Assisted sales teams in closing deals by providing technical expertise, product demonstrations, and addressing customer concerns during the sales process.

Online Technical Support Engineer (OTS)

Agilent Technologies
08.2004 - 03.2005
  • Similar to the RSS engineer roles mentioned below with the focus on mentoring OTS RF/Microwave and Wireless Engineers.
  • Team Leader for BEST PRACTICE SHARING of Asia Contact Centre.
  • Provided remote assistance to clients, ensuring timely resolution of software and hardware concerns.
  • Mentored junior members of the team on best practices in issue resolution techniques.
  • Team handles hundreds of incoming calls, emails and faxes from customers per week

Responsive Sales Support Engineer (RSS) (Team Leader)

Agilent Technologies
11.2003 - 08.2004
  • Team leader for the RSS (pre-sales) team in Singapore.
  • Be the escalation point to management for any issues pertaining to the team.
  • Developed strong relationships with key customers, fostering long-term business partnerships and repeat purchases.
  • Analyzed market feedback and provided insights to the pre-sales team, enabling them to partner with potential clients more effectively.

Technical Sales Support Engineer (TSS)

Agilent Technologies
04.2001 - 10.2003
  • Pre-sales: provide technical consultation services to customers in determining the appropriate Agilent test and measurement equipment.
  • Post sales: assist and advise customers in identifying, troubleshooting and/or resolving their technical issues pertaining to product operation, application, maintenance and repair.
  • Supported the launch of new products by leveraging comprehensive user guides and troubleshooting documentation.
  • Strengthened collaboration between departments by joining regular cross-functional meetings to discuss customer feedback, product updates, and ongoing support issues.

Product Engineer

Kenwood Electronics Technologies Singapore Pte Ltd
02.1997 - 12.2000
  • Task Manager of Product Support Section.
  • Managing a team of Engineers and Engineering Assistants.
  • Documented and updated build, quality and performance records.
  • Collaborated with cross-functional teams to ensure seamless integration of product components.
  • Team handles averaging 30 technical issues in production weekly

Project Engineer

IC Equipment Pte Ltd
06.1996 - 02.1997
  • Project manager for semiconductor automation machine development from design stage to production to customer buy-off.
  • Co-ordinate project team members from software, electrical and mechanical departments to complete the projects according to schedule.
  • Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
  • Maintained records for each project and engineering discipline.

Trainee Engineer

Radio Holland B.V.
01.1995 - 06.1995
  • Systems installation and repair of International Maritime Satellite (Inmarsat) A & C, Sailor S.P. navigation radio products and GPS system.
  • Attended professional development workshops to continuously update knowledge on industry trends, technologies, and best practices.

Education

Master of Business Administration - General Management

Central Queensland University
Australia
10.2001

Bachelor of Engineering - Electrical & Electronics

Nanyang Technological University
Singapore
06.1996

Singapore-Cambridge General Certificate of Education ‘A’ Levels -

National Junior College
01.1991

SPM - undefined

Batu Pahat High School
Johor, Malaysia
01.1989

Skills

  • Managing complex team-driven solutions
  • Collaborative team member across business units
  • Proficient in networking with executive leadership
  • In-depth understanding of wireless and quantum technologies
  • Goal-oriented and motivated to tackle complex tasks

Accomplishments

  • Drive collaboration event with IMDA and NQSN and global Quantum stakeholders to promote the adoption of Quantum Safe communication in Singapore through industrial sharing event where over 120 participants across different industries participated, 2025-11-01
  • Successfully work with CTO office to secure EDB funding to build CTO innovation centre in Singapore, 2025-01-01
  • Successfully partnered with SUTD in Osaka Expo for 1st live trial of GEO NTN with SKY Perfect JSAT in partnership with R&S and TMYTek with Press Release. Sold Viavi and R&S End to End NTN test solution to SUTD close to one million., 2025-05-01
  • 3 years running successfully led demonstration on ORAN with SUTD and Starhub and I2R in Mobile World Congress covering AI RAN Scenario Generation and ORAN demonstration. Sold close to half million Viavi solution to SUTD., 2025-01-01
  • Successfully led and won the USAID BEACON ORAN project in the University of Philippines setting up 5G Open RAN lab with Press Release. Sold more than one million Viavi 5G ORAN test solution and vendor equipment to the lab., 2024-01-01
  • Successfully sold ORAN solution to SIT through FCT lab program around one million Viavi solutions., 2025-01-01
  • Engaged in business development activities with sales for key projects across APAC involving wireless modules, routers and handset manufacturing test., 2025-01-01
  • Grow and led APAC technical support team from less than 10 engineers to close to 40 engineers comprising 2 technical managers and several supervisors together with the local sales managers in tandem with business growth from less than 50 to 100 million revenue., 2025-01-01
  • Brought together a team of geographically dispersed engineers in APAC with diversed cultures and experiences in several fields of expertise to a common goal and purpose of growing the business, seeing year on year business growth and high customer satisfaction in APAC., 2025-01-01
  • Develop and organize annual internal and external training programs covering product, technical and soft skills empowering engineers to perform at their best leading to customer satisfaction., 2025-01-01
  • Drive and led a team of 9 development engineers to work on software development work on wireless test solution with the funding from EDB., 2025-01-01
  • Drive and develop a common demonstration test equipment inventory database tracking system in APAC to track the usage of the equipment ensuring high ROI of company assets., 2025-01-01
  • Drive new reward and recognition programs like best engineer award to recognize and reward the team., 2025-01-01
  • Have received much company stocks and awards due to excellence in performance in providing customer support., 2025-01-01

Interests

Socialising
Outdoor activities like tennis, jogging and swimming

Timeline

APAC Business Development Lead

Viavi
07.2017 - Current

SAP Regional Sales Manager (Senior Manager)

Aeroflex/ Cobham Wireless
07.2014 - 06.2017

APAC Application Engineering Manager (Senior Manager)

Aeroflex Asia Limited
07.2008 - 06.2014

Sales Account Manager

Agilent Technologies
04.2008 - 06.2008

Marketing Engineer Expert

Agilent Technologies
11.2007 - 04.2008

Sales Development Expert

Agilent Technologies
10.2006 - 10.2007

Wireless Technical Consultant for South East Asia (SEA)

Agilent Technologies
04.2005 - 10.2006

Online Technical Support Engineer (OTS)

Agilent Technologies
08.2004 - 03.2005

Responsive Sales Support Engineer (RSS) (Team Leader)

Agilent Technologies
11.2003 - 08.2004

Technical Sales Support Engineer (TSS)

Agilent Technologies
04.2001 - 10.2003

Product Engineer

Kenwood Electronics Technologies Singapore Pte Ltd
02.1997 - 12.2000

Project Engineer

IC Equipment Pte Ltd
06.1996 - 02.1997

Trainee Engineer

Radio Holland B.V.
01.1995 - 06.1995

Bachelor of Engineering - Electrical & Electronics

Nanyang Technological University

SPM - undefined

Batu Pahat High School

Master of Business Administration - General Management

Central Queensland University

Singapore-Cambridge General Certificate of Education ‘A’ Levels -

National Junior College

Personal Information

  • Age: 53
  • Date of Birth: 1972-12-02
  • Gender: Male
  • Nationality: Malaysian (S’pore PR)
  • Driving License: Class 3
  • Marital Status: Married with 3 children
  • Religion: Christianity
  • Visa Status: Singapore PR

Coursework

  • SPIN Sales skills training by Huthwaite International, 2015-10-01
  • Channel Management Excellence (Strategic Vision Group), 2014-11-01
  • How to Manage, Motivate and Lead a Winning Team (SIM university), 2012-02-01
  • Sales skills training by Wilson Learning, 2011-01-01
  • Planning and Managing Project Workshop (P&MP), 2006-07-01
  • N4010A Peak AE Training, 2006-05-01
  • Champion AE Training, 2005-03-01
  • S800 – Technical Training, 2004-11-01
  • SR112 – Fundamental Product Training, 2004-03-01
  • Asia High Impact Training (HIT 2) – Hong Kong, 2002-05-01
  • Certificate of Achievement - Effective Presentation Skills, 2001-03-01
  • SR11O – Fundamental Technology Training, 2001-02-01
  • Certificate of Attendance – Microsoft PowerPoint 2000 for Windows, 2000-06-01
  • Certificate of Completion - Visual Basic 6.0 (An introduction), 2000-07-01
  • Radio Frequency Engineers Development Program (REDP), 1997-03-01

Professional Background

Viavi, 8 years, Aeroflex /Cobham Wireless, 9 years, Agilent Technologies, 8 years, Kenwood, 4 years, IC equipment, < 1 year, 

APAC Business Development Lead, Viavi, 2017-07-01, present, 

Responsible for creating new business opportunities in new market and new accounts in APAC and global for selected solution, building partnership covering government organizations, education like research institutions and institutes of higher learning, defense R&D and telecommunications in wireless like Open and AI RAN, 5G, 6G, NTN and cybersecurity like VPN, SASE, SDWAN, Quantum Communication - Post Quantum Cryptography and Quantum Key Distribution., Partner with local distributors, partners like R&S and direct sales team. Test solutions provided covers AI RAN Scenario Generation, UE emulator, BTS emulator, Core Emulator, Core test, cybersecurity test as examples., 

SAP Regional Sales Manager (Senior Manager), Aeroflex/ Cobham Wireless, 2014-07-01, 2017-06-30, 

Responsible for SAP sales and business development covering ASEAN and ANZ (broad wireless/RF product range) and India (focus on wireless manufacturing) partnering with local distributors/direct sales to grow the business in the region., Develop and grow new customer base in the region for key products., 

APAC Application Engineering Manager (Senior Manager), Aeroflex Asia Limited, 2008-07-01, 2014-06-30, 

Engaged in business development and project management with sales in the APAC region with focus applications on key opportunities that requires long term engagement with major MNC accounts especially in China, Japan and Korea., Provide leadership and direction to APAC Application Engineering Organization (AEO) with engineers located in different countries., 

Sales Account Manager, Agilent Technologies, 2008-04-01, 2008-06-30, 

Sales and business development and manage key wireless accounts in Singapore., Build customer loyalty and relationship with key customers., 

Marketing Engineer Expert, Agilent Technologies, 2007-11-01, 2008-04-30, 

Take the lead in identifying and creating programs to maximize growth and revenue in the wireless, automotive and aerospace and defense market., Create and drive programs to capture existing opportunities., 

Sales Development Expert, Agilent Technologies, 2006-10-01, 2007-10-31, 

Drive customer adoption in LXI in the wireless market primarily in key global accounts., Own the execution of New Automated Test seminar series., 

Wireless Technical Consultant for South East Asia (SEA), Agilent Technologies, 2005-04-01, 2006-10-31, 

Supports RF/MW and wireless technology and measurement application solutions., Provides face to face consultation on technologies and test and measurements., 

Online Technical Support Engineer (OTS), Agilent Technologies, 2004-08-01, 2005-03-31, 

Similar to the RSS engineer roles mentioned below with the focus on mentoring OTS RF/Microwave and Wireless Engineers., Team Leader for BEST PRACTICE SHARING of Asia Contact Centre., 

Responsive Sales Support Engineer (RSS), Agilent Technologies, 2003-11-01, 2004-08-01, 

Team leader for the RSS (pre-sales) team in Singapore., Be the escalation point to management for any issues pertaining to the team., 

Technical Sales Support Engineer (TSS), Agilent Technologies, 2001-04-01, 2003-10-31, 

Pre-sales: provide technical consultation services to customers., Post sales: assist and advise customers in identifying, troubleshooting and/or resolving their technical issues., 

Account Manager (Sales), Agilent Technologies, 2001-01-01, 2001-03-31, 

Account Manager for Wireless Account., 

Product Engineer, Kenwood Electronics Technologies Singapore Pte Ltd, 1997-02-01, 2000-12-31, 

Task Manager of Product Support Section., Managing a team of Engineers and Engineering Assistants., 

Project Engineer, IC Equipment Pte Ltd, 1996-06-01, 1997-02-28, 

Project manager for semiconductor automation machine development., Co-ordinate project team members from software, electrical and mechanical departments., 

Trainee Engineer, Radio Holland B.V., 1995-01-01, 1995-06-30, 

Systems installation and repair of International Maritime Satellite products.

Written Languages

  • English
  • Malay
  • Basic Mandarin

Spoken Languages

  • English
  • Malay
  • Mandarin

Contact Number

65527978, 98212056
Johnson (Tat Keong) TayBusiness Development Lead