Johnny Lim
Singapore
Summary
As a digital marketing consultant with over 8 years of experience, I specialize in creating and implementing effective digital marketing strategies to drive business growth and increase lead generation. I am experienced in all aspects of digital marketing including SEO, PPC, social media marketing, email marketing, and more.
Overview
8
8
years of professional experience
Work History
SEO Manager (Contract)
International Metal Engineering
06.2022 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimised client sites to improve keyword targeting URL strategies, website architecture and content.
- Developed and implemented quality link-building strategies.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
Digital Marketing Manager
INCLUDE Consulting
04.2023 - 09.2024
- Developed a comprehensive content marketing strategy that increased website visits by nearly 700%
- Used SEO best practices to optimise website content and improve organic search engine rankings
- Implemented automated marketing tools such as Hubspot that increased efficiency and reduced manual labor
- Managed social media accounts for clients, generating interest for existing and upcoming events and online courses.
Digital Marketing Manager
PUDU
06.2022 - 04.2023
- Set up and handling of social media accounts
- Create newsletters, artwork, videos and product brochures for direct marketing efforts
- Set up quarterly and annual marketing objectives
- Manage annual marketing budget
- Create marketing reports and provide recommendation for each quarter based on the results
Digital Marketing Manager
EcoProp
06.2022 - 04.2023
- Content Writing for SEO
- Set up a Blog page for articles that property agents will find useful
- Ensure the blogs are searchable on google with the relevant keywords that property agents are using
- Set up and handling of social media accounts
- Film and create engaging videos for Tiktok, Facebook and Xiao Hong Shu to attract leads
- Create newsletters, artwork, videos and product brochures for direct marketing efforts
- Set up quarterly and annual marketing objectives
- Manage annual marketing budget
- Create marketing reports and provide recommendation for each quarter based on the results
Digital Marketing Manager
International Metal Engineering
12.2020 - 06.2022
- Set up and handling of all social media accounts
- Handles Google Analytics and Google Search Console
- Create a monthly newsletters and product brochures for direct marketing efforts
- Perform Keyword research
- Improve and manage SEO & SEM
- Market research and provide insights on customer behavior and market trends
- Work on and improve company's current website through HTML and CSS
- Design website elements using Photoshop
- Content Writing
Senior Enterprise Account Manager
Micepad
07.2017 - 12.2020
- Working directly with Enterprise customers to improve their ROI and audience engagement during events via an event app
- Identifying key decision makers
- Provide recommendations on event technology
- Negotiating sales contracts
- Assisting current customers with event technology setup
- Providing onsite support to assist customers with technology setup and to boost confidence
Education
Master's Degree - International Business
Queensland University of Technology
Brisbane12.2014
Bachelor Degree - Advertising, Marketing & Public Relations
Queensland University of Technology
Brisbane06.2013
Skills
- Digital Marketing Expert
- SEO Expert
- SEO Copywriting
- Google Adwords Experienced
- Social Media Management and Integration
Hobbies and Interests
- Reading content marketing blogs from Content Marketing Institute
- Writing stories
- Volunteer at National library board
- Host games of Dungeons and Dragons as a Dungeon Master in my spare time
Timeline
Digital Marketing Manager
INCLUDE Consulting
04.2023 - 09.2024
SEO Manager (Contract)
International Metal Engineering
06.2022 - Current
Digital Marketing Manager
PUDU
06.2022 - 04.2023
Digital Marketing Manager
EcoProp
06.2022 - 04.2023
Digital Marketing Manager
International Metal Engineering
12.2020 - 06.2022
Senior Enterprise Account Manager
Micepad
07.2017 - 12.2020
Master's Degree - International Business
Queensland University of Technology
Bachelor Degree - Advertising, Marketing & Public Relations
Queensland University of Technology
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