Summary
Overview
Work History
Education
Skills
Websites
Certification
LANGUAGES
Timeline
Generic

John Choong Seng Cheong

Singapore

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Well-organized and proactive with hands-on and resourceful style. Knowledgeable about recruitment, regulatory compliance and inventory management.

Experienced with strategic planning and business development essential for executive roles. Utilizes comprehensive knowledge of financial management to steer company success and implement growth strategies. Strong understanding of team dynamics and operational efficiency, ensuring consistent achievement of organizational goals.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Company Director

PeopleHub Pte Ltd
01.2023 - Current
  • Company Overview: Singapore Manpower & Recruitment Agency
  • Spearheaded overall business operations and strategic direction for a licensed recruitment and manpower agency, specializing in sourcing and deploying foreign workers for Singapore’s construction sector.
  • Built and managed relationships with overseas recruitment partners and local construction firms, ensuring timely and compliant manpower placement.
  • Oversaw compliance with Ministry of Manpower (MOM) regulations, including Employment Agency (EA) licensing, recruitment protocols, and documentation standards.
  • Developed and implemented agency policies to ensure ethical and legal recruitment practices, reducing risk and improving operational integrity.
  • Structured commission-based arrangements with in-house agents, enabling licensed recruitment activities while ensuring alignment with regulatory requirements.
  • Led business development initiatives, enhancing agency visibility and competitiveness in a saturated market through targeted marketing, partnership cultivation, and service differentiation.
  • Advised investors and business partners on Employment Pass (EP) eligibility and business setup in Singapore, positioning PeopleHub as a value-added recruitment consultancy.
  • Streamlined administrative processes including candidate screening, client onboarding, and placement tracking, improving service efficiency and client satisfaction.

Deputy Director, Corp Sales

NTUC LearningHub Pte Ltd
09.2019 - 12.2022
  • Led a successful sales and sales admin team by providing motivational coaching and performance-based incentives.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
  • Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands. Worked closely with product teams to understand customer needs and requirements.

Senior Operations / Center Manager for Workplace Safety and Health

NTUC LearningHub Pte Ltd
05.2006 - 08.2019
  • Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
  • Reviewed financial and operational reports on regular basis to make effective decisions.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Led, supervised and provided strategic direction for workforce of 19 employees.
  • Maintain good working relationships with NTUC, SSG, E2i, MOM/WSHC, WSH business partners.

Account Manager

SembCorp Utilities Pte Ltd
04.2002 - 05.2006
  • Sales of Natural Gas / Utilities to industrial customers
  • Promote Integrated Utilities services to new investors (assigned by EDB) in Jurong Island as well as to handle contract management of existing key customers in Jurong Island
  • Generating quotations and preparing tender documents
  • Negotiating terms and conditions in the Supply Agreement with customers.

Senior Aircraft Specialist (F5 Fighter Plane)

Republic of Singapore Airforce
09.1994 - 03.2002
  • Supervise and manage a team of Maintenance Technical Specialists
  • Coordinate and conduct in-house-Training Program, Audit checks and work improvement plan
  • Licensed aircraft and equipment tower.

Education

Mechanical Engineering

Singapore Polytechnic

Skills

  • Strategic Planning
  • Budget Planning
  • Operations Management
  • Client Engagement
  • Staff Management
  • Operations management
  • People management
  • Innovation management

Certification

  • Advanced Certificate in Training and Assessment by IAL
  • Key Appointment Holder Certificate of Employment Intermediaries
  • ICDL Certification in Microsoft Words, Excel and Power Point
  • Certificate in Sale Presentation / Negotiation Skills, SIM
  • Certificate in Risk Management, Workplace Safety and Health and Safety Committee.

LANGUAGES

English - Advanced (C1)
Chinese (Mandarin) - Upper intermediate (B2)

Timeline

Company Director

PeopleHub Pte Ltd
01.2023 - Current

Deputy Director, Corp Sales

NTUC LearningHub Pte Ltd
09.2019 - 12.2022

Senior Operations / Center Manager for Workplace Safety and Health

NTUC LearningHub Pte Ltd
05.2006 - 08.2019

Account Manager

SembCorp Utilities Pte Ltd
04.2002 - 05.2006

Senior Aircraft Specialist (F5 Fighter Plane)

Republic of Singapore Airforce
09.1994 - 03.2002

Mechanical Engineering

Singapore Polytechnic

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John Choong Seng Cheong