Joel Cheah

Business Development – NUH Retail Pharmacy

• Conceptualised and launched 'Health & U @ NUH' branding across five retail pharmacy outlets.
• Established a sixth outlet, Health & U Express, featuring curated patient-centric retail offerings.
• Played a lead role in the branding, marketing, and launch of the seventh and largest outlet at NUH Medical Centre (Oct 2024).
• Proposed and implemented the MedVEN initiative: vending machines dispensing tailored products for different patient groups.
• Key Achievements:
• Achieved consecutive 10% YoY growth in retail pharmacy sales.
• Improved brand recognition and recall by 40% (based on Jan 2025 survey of 2,000 staff and patients).

Marketing Communications – NUH Allied Health & Pharmacy

• Developed patient education materials (clinical and administrative) for use across NUH websites, social media, and physical distribution channels.
• Organised key public education campaigns such as Pharmacy Week and World Antimicrobial Awareness Week, producing print and digital collaterals.
• Maintained and updated AH&P content during NUH website migration (Jun 2024) to ensure accuracy and accessibility.

Operations & Project Management – NUH Pharmacy

• Led service improvement projects to enhance patient wayfinding and experience, including color-coded pharmacy segmentation.
• Initiated patient-centric improvements based on pharmacist and patient feedback dashboards.
• Conceived and implemented MedSUITE, comprising MedSAFE (electronic lockers for self-collection), MedVEN (OTC vending), and MedHOME (home delivery service).

• Lead a team of 3 Operations Executives; report directly to the Head of Operations.
• Oversee corporate operations and coordinate with Specialist Clinic Managers to ensure efficient day-to-day clinic operations.
• Manage facilities maintenance, Group insurance and tenancy portfolios, ensuring timely renewals and sourcing new spaces under tight timelines.
• Act as the primary liaison between clinics and outsourced IT vendor.
• Approve all non-clinical purchases across the Group.
• Fully involved in new clinic setups, including MOH licensing and compliance with inspection standards.
• Maintain and renew licensing and doctor accreditation with regulatory authorities (MOH, NEA, MOM, medical institutions).
• Serve as Operations point-of-contact during internal and external audits.
• Supported key Group initiatives, including:
• Achieving bizSAFE Level 4 certification.
• Implementing a PSG-approved central purchasing software solution.

• Reported to Operations Manager (Jan–Jun); reported directly to Head of Operations during management gap (Jul–Dec).
• Took on expanded responsibilities typically handled by an Operations Manager.
• Managed core operations including tenancy, licensing, insurance, procurement, and clinic support.
• Promoted to Operations Manager in Dec 2021 (effective Jan 2022).

• Ensured accuracy and timeliness of lab report workflows.
• Coordinated sample couriering logistics from client clinics to lab.
• Managed porter scheduling with built-in contingencies.
• Oversaw procurement and delivery of laboratory supplies to clients.
• Supported Operations Manager with ad-hoc tasks as required.

• Managed full statutory audit cycle from planning to reporting.
• Audited clients across diverse sectors, including listed companies in shipping, F&B, and manufacturing.
• Conducted on-site fieldwork and liaised directly with clients to gather audit evidence.
• Balanced multiple engagements through strong time management and interpersonal skills.