Summary
Overview
Work History
Education
Skills
Language
Timeline
SalesManager
Joanne Yu

Joanne Yu

Singapore

Summary

Digital Solutions Consultant | Enterprise Systems & Platforms


Digital Solutions Consultant with 10+ years’ experience delivering enterprise-scale digital platforms and business solutions across government and regulated industries. Skilled in solution shaping, proposal leadership, and strategic stakeholder management, with a strong foundation in CMS, cloud infrastructure, and system integration. Adept at bridging business needs and technical delivery, from presales to go-live. Now seeking to contribute this expertise in a larger consulting or technology-driven environment.

Overview

17
17
years of professional experience

Work History

Sales Manager

Vertis Digital Pte Ltd
08.2022 - Current
  • Successfully secured and led multi-million dollar public sector projects through government RFPs and tenders, by aligning strategic business needs with feasible technical solutions under procurement and budget constraints.
  • Acted as a trusted advisor to enterprise and government clients, supporting technology selection, solution architecture planning, and digital platform strategy across CMS, eCommerce, and workflow automation projects.
  • Drove end-to-end proposal development and bid strategy, working cross-functionally with UX, tech, cloud, and legal teams to deliver compliant, compelling submissions.
  • Managed key accounts across sectors such as healthcare, education, and public services, ensuring long-term engagement, delivery continuity, and client satisfaction.
  • Collaborated with ecosystem partners including Sitecore, Adobe, Optimizely, and AWS to co-develop scalable and maintainable digital solutions tailored to client needs.

Business Development Manager

User Experience Researchers Pte Ltd
02.2021 - 07.2022
  • Led business development efforts for public sector and enterprise clients, focusing on digital revamp and platform implementation opportunities, including projects for SkillsFuture and the Elections Department Singapore.
  • Managed pre-sales activities from proposal development to solution presentations and client engagement, contributing to several successful wins in competitive government tenders.
  • Worked closely with internal UX and development teams to align platform planning with client needs, supporting early-stage solution discussions and project transitions.
  • Built lasting client relationships and gained hands-on exposure to CMS structuring, content planning, and accessibility compliance through complex, multi-stakeholder projects.

Sales/Account Manager

5ive Media Pte Ltd
12.2014 - 02.2021
  • Co-founded and grew a boutique digital agency, starting hands-on in creative design and front-end development before taking on full client servicing and business development responsibilities.
  • Built a steady client base across SMEs and commercial sectors by nurturing long-term relationships and delivering tailored digital solutions.
  • Oversaw end-to-end project lifecycles – from scoping and proposal writing to delivery and after-sales support – while managing internal teams and freelance resources.
  • Gained practical experience across design, development, operations, and sales, forming a strong foundation in managing complex stakeholder expectations and cross-functional collaboration.
  • Evolved into a strategic lead, balancing commercial growth with execution quality in a lean team environment.

Project Manger

Creative Index Pte Ltd
06.2013 - 11.2014
  • Managed website and digital platform projects across industries, overseeing timelines, resource coordination, and communication between internal teams and clients.
  • Acted as the primary liaison for clients, ensuring that deliverables met expectations in terms of functionality, aesthetics, and business goals.
  • Supported both creative and technical teams during project execution, enhancing cross-functional collaboration and delivery efficiency.
  • Strengthened foundational skills in stakeholder management, digital delivery, and quality control in a fast-paced agency environment.

Designer & Frontend Developer

Website Design Singapore Pte Ltd
01.2010 - 05.2013
  • Designed and developed corporate websites and e-commerce platforms using CMS tools and responsive HTML/CSS, ensuring both aesthetic appeal and functional performance.
  • Translated client briefs into visual layouts and user flows, supporting implementation across desktop and mobile interfaces.
  • Integrated front-end builds with content management systems and online shopping functionalities, gaining hands-on experience in web structure, usability, and digital transactions.
  • Built strong foundations in UI design, web standards, and cross-functional collaboration with backend teams.

Website Designer & Frontend Developer

Stridec Worldwide
05.2008 - 12.2009
  • Independently delivered end-to-end website and e-commerce projects — from client communication and UI design to front-end development and CMS integration.
  • Designed responsive layouts tailored to business needs, and built functional interfaces using HTML/CSS while ensuring usability across devices.
  • Implemented content management features and basic shopping cart systems, gaining early hands-on experience in structured content and user interaction flows.
  • Developed strong self-management and stakeholder communication skills in a fast-paced production environment.

Education

BSc - Business

Singapore University of Social Sciences
01.2028

Interactive Media Design - undefined

Temasek Polytechnic
01.2008

Skills

    Client & Relationship Management

  • Strategic account development
  • Enterprise relationship building
  • Stakeholder alignment & communication
  • Client retention & upselling

    • Sales & Business Development

  • B2B solution selling
  • Pre-sales and tender response
  • Sales team mentoring & enablement
  • Goal setting and performance tracking

    • Project & Team Leadership

  • Cross-functional coordination
  • Proposal and solution planning
  • Staff and freelancer management
  • Delivery oversight and timeline control

Language

English
Chinese

Timeline

Sales Manager

Vertis Digital Pte Ltd
08.2022 - Current

Business Development Manager

User Experience Researchers Pte Ltd
02.2021 - 07.2022

Sales/Account Manager

5ive Media Pte Ltd
12.2014 - 02.2021

Project Manger

Creative Index Pte Ltd
06.2013 - 11.2014

Designer & Frontend Developer

Website Design Singapore Pte Ltd
01.2010 - 05.2013

Website Designer & Frontend Developer

Stridec Worldwide
05.2008 - 12.2009

Interactive Media Design - undefined

Temasek Polytechnic

BSc - Business

Singapore University of Social Sciences

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