Joanne Yeo
Summary
Results-driven Customer segmentation & Marketing professional with over 10 years of experience in acquisition, campaign and events management, product marketing, and High Net Worth segment management. Adept in leveraging data analytics, risk & control, and customer segmentation to drive strategic initiatives. Proven leader with a strong track record of success in both individual and team environments, specializing in creative conceptualization and copywriting. Experienced across industries including media, events, and banking, with a focus on delivering impactful, results-oriented marketing solutions.
Overview
11
11
years of professional experience
Work History
Assistant Vice President, Preferred Segment & Campaign Management
CIMB Bank Singapore
Singapore
06.2017 - Current
- Developed and strengthened the affluent segment value proposition, and enhanced core benefits, securing more than 5 new strategic partnerships a year
- Led end-to-end integrated marketing campaigns across acquisition, cross-sell, and engagement, driving over 50% YoY growth in non-interest income (NOII) and expanding the affluent customer base by more than 50%.
- Applied data-driven segmentation strategies and market research to refine audience targeting, improve personalization, and enhance campaign performance
- Delivered high-impact customer engagement and brand experiences, including the award-nominated UltraLuxe – LuxeScape activation and C-suite-led appreciation events, strengthening brand affinity and loyalty within the affluent segment customer base.
- Spearheaded implementation of the first Compliance Officer and Data Steward roles for Wealth Management and Preferred teams, enhancing governance and data integrity
Events Executive
The Live Group Pte Ltd
Singapore
07.2016 - 05.2017
- Sole charge of managing various corporate accounts, working closely with clients from point of event curation to running of their events.
- Events ran include conferences, exhibitions, to gala dinners and outdoor carnivals.
Events Executive
Twelve Entertainment Pte Ltd
Singapore
08.2014 - 05.2016
- Worked alongside the manager to create proposal and cost estimates.
- Sole charge thereafter of budget control, client liaison and management of the various events.
Education
Bachelor of Arts - Film, TV & Radio
Shih Hsin University
Taiwan06.2014
Diploma - Media & Communication
Singapore Polytechnic
02.2008
Skills
- Creative & Content Management
- Marketing & Communications
- Events Management
- Project & Campaign Management
- Basic Data Analytics
- P&L Management
- Strategic planning
- Customer Engagement
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Assistant Vice President, Preferred Segment & Campaign Management
CIMB Bank Singapore
06.2017 - Current
Events Executive
The Live Group Pte Ltd
07.2016 - 05.2017
Events Executive
Twelve Entertainment Pte Ltd
08.2014 - 05.2016
Bachelor of Arts - Film, TV & Radio
Shih Hsin University
Diploma - Media & Communication
Singapore Polytechnic