Joanne Yeo
Summary
Results-driven Customer segmentation & Marketing professional with over 10 years of experience in acquisition, campaign and events management, product marketing, and High Net Worth segment management. Adept in leveraging data analytics, risk & control, and customer segmentation to drive strategic initiatives. Proven leader with a strong track record of success in both individual and team environments, specializing in creative conceptualization and copywriting. Experienced across industries including media, events, and banking, with a focus on delivering impactful, results-oriented marketing solutions.
Overview
11
11
years of professional experience
Work History
Assistant Vice President, Preferred Segment & Campaign Management
CIMB Bank Singapore
06.2017 - Current
- Developed and strengthened the affluent segment value proposition, and enhanced core benefits, securing more than 5 new strategic partnerships a year
- Led end-to-end integrated marketing campaigns across acquisition, cross-sell, and engagement, driving over 50% YoY growth in non-interest income (NOII) and expanding the affluent customer base by more than 50%.
- Applied data-driven segmentation strategies and market research to refine audience targeting, improve personalization, and enhance campaign performance
- Delivered high-impact customer engagement and brand experiences, including the award-nominated UltraLuxe – LuxeScape activation and C-suite-led appreciation events, strengthening brand affinity and loyalty within the affluent segment customer base.
- Spearheaded implementation of the first Compliance Officer and Data Steward roles for Wealth Management and Preferred teams, enhancing governance and data integrity
Events Executive
The Live Group Pte Ltd
07.2016 - 05.2017
- Sole charge of managing various corporate accounts, working closely with clients from point of event curation to running of their events.
- Events ran include conferences, exhibitions, to gala dinners and outdoor carnivals.
Events Executive
Twelve Entertainment Pte Ltd
08.2014 - 05.2016
- Worked alongside the manager to create proposal and cost estimates.
- Sole charge thereafter of budget control, client liaison and management of the various events.
Education
Bachelor of Arts - Film, TV & Radio
Shih Hsin University
Taiwan06.2014
Diploma - Media & Communication
Singapore Polytechnic
02.2008
Skills
- Creative & Content Management
- Marketing & Communications
- Events Management
- Project & Campaign Management
- Basic Data Analytics
- P&L Management
- Strategic planning
- Customer Engagement
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Assistant Vice President, Preferred Segment & Campaign Management
CIMB Bank Singapore
06.2017 - Current
Events Executive
The Live Group Pte Ltd
07.2016 - 05.2017
Events Executive
Twelve Entertainment Pte Ltd
08.2014 - 05.2016
Bachelor of Arts - Film, TV & Radio
Shih Hsin University
Diploma - Media & Communication
Singapore Polytechnic
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