English
Joanne Ong
SALES DIRECTOR
Singapore
Summary
Sales professional with deep understanding of market dynamics and track record of driving revenue growth. Known for fostering collaborative team environments and consistently achieving sales targets. Highly adaptable, with strong skills in strategic planning and client relationship management.
Notable achievements include doubling revenue through expansion into new markets, consistently achieving 100-300% of quarterly sales targets, and securing multi-million-dollar partnerships with top brands like Samsung, HP, and OPPO.
In-depth knowledge of APAC business demands, combined with a deep passion for the sales challenge, has been the foundation of her success.
Overview
16
16
years of professional experience
2
2
Certifications
5
5
Languages
Work History
Sales Director,SEA
Mobkoi Asia
08.2024 - 02.2025
- Drove SEA sales growth by implementing targeted marketing strategies and cultivating strong client relationships, ensuring long-term success.
- Negotiated high-value contracts with key clients, securing lasting partnerships and consistently boosting revenue.
- Acquired 10 new accounts worth over $3M annually, contributing significantly to regional growth.
- Increased market share in Malaysia by 60%, playing a key role in the overall SEA expansion.
- Built a robust sales pipeline through proactive business development, identifying new opportunities and driving outreach.
- Led market penetration efforts in untapped regions, leveraging consumer insights and targeted promotions to capture new business.
ASSOCIATE SALES DIRECTOR
Appier Pte Ltd
02.2023 - 08.2024
- Drove significant sales growth by strategically expanding into the Malaysian market, resulting in a doubling of revenue through personalized email and SMS marketing solutions.
- Developed and implemented tailored sales strategies, leveraging Appier's robust AI features to optimize customer engagement and maximize market share across key verticals.
- Proactively identified and pursued new business opportunities in Singapore and Malaysia, using data insights to craft innovative sales tactics that enhanced market presence and personalized customer journeys.
- Led high-impact pitches and secured government/public sector contracts, positioning Appier's as the preferred marketing automation solution and strengthening the company's market position.
- Analyzed competitor's offerings devised innovative ways pitch our products as superior alternatives leading an edge marketplace competition.
REGIONAL BRAND PARTNERSHIP MANAGER
Bytedance (TikTok Pte. Ltd)
05.2021 - 02.2023
- Mastered regional market dynamics, driving exceptional sales performance and forging impactful, long-lasting global brand partnerships.
- Recognized as a top sales achiever within the brand partnership sector, consistently surpassing bi-monthly sales goals with achievement rates between 110% and 300%.
- Grew key accounts such as Samsung, HP, and OPPO into high-value, multi-million-dollar relationships, significantly enhancing revenue streams.
- Pioneered the implementation of TikTok Shop for top-tier partners like Oppo, HP, and Razer, boosting their online presence and driving e-commerce success.
- Led expansion of TikTok's brand partnerships across multiple territories (SG, MY, PH, ID, VN, TH, KH, KR, JP, AU), enhancing the platform's value proposition and market share.
- Cultivated and maintained strong relationships with a diverse range of stakeholders, from clients and media agencies to senior executives, ensuring sustained growth and alignment with business objectives.
- Directed cross-functional teams to deliver branded campaigns, crafting innovative marketing strategies that resonated with diverse audiences.
- Initiated and managed projects focused on client satisfaction, achieving strategic goals while fostering team collaboration across various cultural contexts.
- Engaged proactively with Chinese brands, helping to amplify their presence and accelerate their growth in the SEA region through tailored partnership strategies.
ACCOUNT MANAGER
SMRT Commercial Pte Ltd
06.2018 - 05.2021
- Achieved Top Sales Performer status for three consecutive years, consistently exceeding expectations through exceptional performance and leadership.
- Surpassed sales targets, consistently achieving 100-150% of quarterly goals, driving revenue and business growth.
- Key contributor to the launch of the SMRT Commercial digital media initiative, playing a pivotal role in expanding the company’s digital footprint.
- Orchestrated a groundbreaking three-year full buy-out deal with Samsung for digital screen advertising, setting a new benchmark in client partnerships.
- Diversified advertising portfolio, successfully penetrating high-value sectors such as Telecom, Entertainment, IT, Electronics, Automotive, and Government,SMEs expanding market reach.
- Cultivated and maintained strong client and agency relationships, ensuring high satisfaction and retention through innovative, data-driven marketing strategies.
- Led the coordination of sales leads, collaborating with key stakeholders to execute high-impact marketing campaigns that resonated with target audiences.
- Maximized client media investments by employing strategic cross-selling techniques, leveraging multiple platforms and teams to deliver optimal results.
BUSINESS DEVELOPMENT AND CLIENT SERVICE DIRECTOR
Rocket Entertainment Pte Ltd
07.2016 - 06.2018
- Pioneered the acquisition of key digital asset contracts across multiple hotels in China, establishing a strong foothold in the hospitality sector.
- Achieved a remarkable 7:1 ROI, showcasing exceptional financial acumen and a strong ability to drive profitability through strategic initiatives.
- Consistently exceeded sales targets, with media utilization rates surpassing 70%, delivering significant revenue growth.
- Developed and implemented innovative strategies to identify new business opportunities, maximizing digital media sales and enhancing overall profitability.
- Conducted comprehensive market analysis, providing actionable insights that strengthened client value propositions and optimized business operations.
- Led strategic initiatives and project management efforts, accelerating growth and streamlining the business development process for greater efficiency.
- Managed regional business performance, overseeing P&L with meticulous attention to detail and ensuring financial targets were consistently met.
- Cultivated essential regional partnerships, expanding the digital media sales network and positioning the company as a leader in the market.
SALES MANAGER
South Pacific Chemical Industries Pte Ltd
06.2013 - 03.2014
- Spearheaded the regional sales team, driving business development and market expansion across key territories.
- Held key management roles, contributing to strategic leadership and the overall direction of the business.
- Secured high-value tenders with PUB and Shell, exceeding $2 million in contract value, significantly boosting revenue.
- Orchestrated successful sales and marketing initiatives across Singapore and Malaysia, enhancing market penetration and brand visibility.
- Developed and maintained accurate sales forecasts, ensuring precise tracking and reporting of sales metrics to executive leadership for informed decision-making.
- Collaborated closely with supply chain teams, aligning sales, production, procurement, and inventory management to optimize operations and meet customer demand.
- Played a key role in strategic and operational decision-making, providing insights and guidance that shaped company initiatives and growth strategies.
- Oversaw sales collections and commission calculations, ensuring financial accountability and the accurate distribution of earnings across teams.
MEDIA EXECUTIVE
Big Tree Outdoor Sdn Bhd (Media Prima Group)
06.2012 - 06.2013
- Exceeded sales objectives by 200%, demonstrating exceptional ability to surpass targets and drive revenue growth.
- Generated SGD 700k in new media sales, showcasing strong business development expertise and market expansion.
- Managed key accounts for outdoor and digital advertising platforms, ensuring high client satisfaction and long-term retention.
- Fostered collaborative relationships with media representatives and agencies, ensuring seamless execution of advertising campaigns and artwork.
MEDIA EXECUTIVE
Gloco Malaysia Sdn Bhd
06.2011 - 06.2012
- Surpassed sales targets by 150%, showcasing exceptional sales acumen and the ability to drive substantial revenue growth.
- Generated SGD 240k in new media sales, highlighting strong business development and market expansion capabilities.
- Managed and optimized media advertising operations across digital platforms, ensuring peak performance and operational efficiency.
- Collaborated with IT and IS teams to innovate tailored software and media applications for the healthcare sector, enhancing client solutions.
- Utilized SEO tools and content management expertise to analyze media performance metrics, refining marketing strategies for web and social media channels.
International Flight Attendant
Korean Airlines
01.2009 - 05.2011
- Utilized multilingual skills to assist passengers from diverse linguistic backgrounds, ensuring clear communication and enhancing the overall passenger experience.
- Delivered exceptional customer service by promptly resolving complaints and addressing passenger concerns during international flights, ensuring a smooth and pleasant journey.
- Facilitated seamless communication between the flight deck and cabin crew, ensuring smooth flight operations and a coordinated approach to in-flight services.
- Provided timely solutions to passenger inquiries and issues during flights, maintaining a high level of professionalism and service quality.
Education
Bachelor of Science -
DIPLOMA IN MASS COMMUNICATIONS - undefined
Skills
Regional sales management expertise
Certification
Bachelor of Business and Management
Interests
Mandarin
Bahasa Malaysia
Cantonese
Hokkien
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Director,SEA - Mobkoi Asia
08.2024 - 02.2025
ASSOCIATE SALES DIRECTOR - Appier Pte Ltd
02.2023 - 08.2024
REGIONAL BRAND PARTNERSHIP MANAGER - Bytedance (TikTok Pte. Ltd)
05.2021 - 02.2023
ACCOUNT MANAGER - SMRT Commercial Pte Ltd
06.2018 - 05.2021
Bachelor of Business and Management
01-2018
BUSINESS DEVELOPMENT AND CLIENT SERVICE DIRECTOR - Rocket Entertainment Pte Ltd
07.2016 - 06.2018
SALES MANAGER - South Pacific Chemical Industries Pte Ltd
06.2013 - 03.2014
MEDIA EXECUTIVE - Big Tree Outdoor Sdn Bhd (Media Prima Group)
06.2012 - 06.2013
MEDIA EXECUTIVE - Gloco Malaysia Sdn Bhd
06.2011 - 06.2012
International Flight Attendant - Korean Airlines
01.2009 - 05.2011
Diploma in Mass Communication
02-2007
IACT College - DIPLOMA IN MASS COMMUNICATIONS,
Edge Hill University - Bachelor of Science,
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