Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
25
25
years of professional experience
Work History
Head of Operations cum Personal Assistant to managing Director
Evo Amusement Pte Ltd
01.2017 - Current
Plan and manage events from conceptualization to execution.
Lead and supervise a team of 7 staff, including recruitment, training, and performance management.
Oversee sales performance, inventory reports, and ensure accurate cash collection across all portfolios.
Support daily operations of the company’s F&B outlet, including staff coordination and service quality.
Develop and implement Standard Operating Procedures (SOPs) for operational consistency and efficiency.
Manage and monitor over 200 game machines deployed islandwide, ensuring smooth operations.
Plan team schedules and service routines, optimizing productivity and coverage.
Conduct troubleshooting, repair, and preventive maintenance of machines to reduce downtime.
Liaise with shopping malls for space rentals, tenancy agreements, and renewals.
Assist the company director in appointment scheduling, meeting coordination, and personal errands, including overseas business trips.
Prepare and submit documentation for machine deployment, licensing, and relevant regulatory approvals.
Senior Account Manager
iProperty.com Singapore Pte Ltd
01.2014 - 10.2016
Hunter and farmer role, focus on renewal and closing new businesses.
Drive existing advertising dollars, expand market share and hunt for new business.
Initiative to source for new leads.
Personal Assistant to Sales Manager.
Create new initiatives / creative ideas to market iProperty.com.
Assist and guide new account manager in the team to achieve sales targets and follow them to appointments if needed.
Achievements: Nominated as iProperty star for Sept 2014.
Singapore – Joanne Chan, Media Sales Joanne who has demonstrated relentless pursuit in breaking new grounds. She breakthrough in FMCG industry, Furniture and Furnishing with iBonus, SG’s sole Loyalty Program by a Property Portal. She is able to share Purpose with her clients especially FMCG sector the benefits and USP of ours for them to board our wagon. She is not only gungho but her experience in media has certainly created long-term dual-win partnerships with our clients, aiming to grow from strength to strength. Her innovation by creating new approaches for her verticals and incorporated Display (Branding), eDM + iBonus (Acquisition) which has hence, provided the clients with a wholesome approach. Always pursuit with her determination to ensure sound customer service, campaign following-up, nurturing of her accounts. She is passionate with her work as she has also demonstrated her initiatives to recommend other platforms to our clients hence incremental sales revenue. She is an ardent team player who will do her very best to ascertain professional customer service while working cohesively with her peers in office. Hence, she deserves to be awarded an iP3 Star!
Account Manager
Mediacorp Pte Ltd
01.2012 - 12.2013
Hunter and farmer role, focus on renewal and closing new businesses.
Drive existing advertising dollars, expand market share and hunt for new business.
Initiative to source for new leads.
Managed to grow my existing advertiser base in a year by 400% of LY actual revenue.
Plan and execute integrated concepts and solutions to support advertiser’s business and marketing objectives tapping on our rich stable of platforms ranging from traditional media to new media and OOH.
Achievements: Brought in contract of about $400K (Intelligent Mental Arithmetic (S) Pte Ltd) within 6 months in the company and gain 100% market share on TODAY vs SPH.
Reason for leaving: I applied for the position in the publishing but was asked to help out in the Hunter department for a maximum of 2months as there is a shortage of staff at that time. But they did not transfer me back to the publishing department despite many request. And at the same time was headhunt by my direct manager from property guru to help her in iProperty.com.
New Media Executive
Moove Media Pte Ltd
09.2011 - 12.2012
In charge of Moove Media’s online advertising platform – Gobblerdeals.com.
Building and maintaining new and existing relationships with merchants.
Cold-calling of merchants and to induce them into consideration of collaborating their business together with Gobbler and advise them of the best deal to be publish.
Arrange to meet up with merchants who are keen in looking for business opportunities and propose suitable deals to them; and to engage them so as to increase sales revenue.
Achieving Key Performance Index by exceeding the team performance.
Personal sales target of 12 merchants and 30 hi-touch appointments monthly.
Achievements: Month Merchant Closed: September 10, October 23, November 21, December 25.
Reason for leaving: Circumstances have changed and I'm more than ready for full-time employment again. But as I am not sure if I am still capable of doing sales hence I applied for a contract job (non renewable) instead.
Manager (Advertising Sales)
Property Guru aka Allproperty Media Pte Ltd
01.2012 - 05.2012
Research, identify and target prospective advertisers.
Develop and manage great relationships with media agencies and large strategic clients.
Hit individual sales targets by acquiring new online advertisers and up-sell existing clients.
Grow and manage own sales pipeline - keep pipeline and contact database up to date.
In charge of Interior Design, Furniture and furnishing and Education Sectors.
Personal sales target of $30k monthly.
Some New Key Accounts Closed: Ikea Singapore, Nippon Paint, ERC Institute, Sim Siang Choon Hardware(S) Pte Ltd, Natural Cool Airconditioning & Engineering Pte Ltd, Kaplan Higher Education Institute Pte Ltd, Parisilk Electronics & Computers Ptd Ltd, Power Up Capital Pte Ltd and many more.
Achievements: Brought in contract of $58,100 (ERC Institute Pte Ltd) within 3 months in the company.
Reason for leaving: The whole department was eliminated due to corporate restructuring.
Assistant Sales Manager
ERC Institute Pte Ltd
09.2008 - 04.2010
Sales Training – Conduct sales training and meetings and oversees the team’s performance.
Tele-Marketing – Cold-calling of potential students and to induce them into consideration of furthering education using spin selling techniques to assist them in their queries with regards to the schools programmes and available courses.
Team Management – Assist and guide Education / sales Consultations in the team to achieve sales targets and monitor their daily routines and movements. Follow them to appointments if needed.
Conflict Management - Resolve conflicts within the team through regular meetings and team building activities.
Achieving Key Performance Index - Ensure individual and team sales targets are met monthly.
Preparation of Materials - Preparation of training materials, weekly sales report and sales figures to senior sales manager and taking minutes during meeting.
Oversees team performance and report directly to Senior sales Manager.
Conduct interview and hiring of new staff.
In charge of the conversion of advertisement call-ins and website enquiry for Tourism and Hospitality programs.
Help and assist Education / sales consultations achieve monthly sales targets.
Generate report of advertisement responses to Senior Sales Manager.
Assist Senior Sales Manager to achieve Team sales targets.
Answering of THM advertisement enquiries.
Personal Assistant to Senior Manager.
Arrange and conduct weekly sales and marketing meeting.
Acting sector head during the absence of Senior Manager.
Personal sales target of at least $60k every month.
Performance - Exceeding management’s expectations by attaining and exceeding business target on a regular basis.
Achievements: Attained “Outstanding sales award” in 2009.
Reason for leaving: I left my last position as I had just given birth and there is no one to take care of my infant at the point of time.
Senior Education Consultation
ERC Institute Pte Ltd
03.2008 - 08.2008
Relationship Management – Building and maintaining new and existing relationships with students through assisting them with their needs and enquires.
Consultation – Providing assistance to students by understanding their needs and requirements, and to present programmes that will best fulfill their requirements.
Tele-Marketing – Cold-calling of potential students and to induce them into consideration of furthering education and assist them in their queries with regards to the schools programmes and available courses.
Logistical Skills – Assist to plan, coordinate and organize seminars for the Centre to bring in prospective students who are keen to look for further education opportunities.
Sales Experience – Arrange to meet up with students who are keen in looking for further education opportunities and propose suitable courses to them; and to engage new students so as to increase sales revenue.
Performance - Exceeding management’s expectations by attaining and exceeding business target on a regular basis.
Training and management – In charge of sales and conduct product training for new executives in the team, and reports directly to the Senior Sales Manager of the Domestic market on sales figures and weekly advertising schedules.
Achievements: Attained “Outstanding sales award” in 2007.
Education Consultant
ERC Institute Pte Ltd
10.2006 - 02.2008
Relationship Management – Attend to new and existing students with enquiries and to fulfill their request and needs.
Consultation – Providing assistance to students by understanding their needs and requirements, and to advise accordingly to present to them suitable programmes and courses so as to suit their requirements.
Tele-Marketing – Cold-calling of potential students and to induce them into consideration of furthering education and assist them in their queries with regards to the schools programmes and available courses.
Logistical Skills – Assist to plan, coordinate and organize seminars for the Centre to bring in prospective students who are keen to look for further education opportunities.
Sales Experience – Arrange to meet up with students who are keen in looking for further education opportunities and propose suitable courses to them; and to engage fresh students so as to generate revenue for the centre for its operations.
Performance - Exceeding management’s expectations by attaining and exceeding business target on a regular basis.
Achievements: Attained “Outstanding sales award” in 2007.
Analyst Programmer (Flash Applications)
Singapore Technologies Electronics Ltd
06.2006 - 08.2006
Programming Skills – Support Enterprise and Government Department (ENG) in web services development projects. Flash animation development.
Industrial Attachment Programme.
Outlet Manager
Future Connections Pte Ltd
01.2001 - 02.2002
Management Skills - In charge of overall sales promotions and meeting sales target. Planning roster schedules and employee welfare.
Logistical Skills - Staff and Inventory management for the store, such as stock taking and replenishment of stock.
Sales Experience - Generating weekly promotions and researching on competitors pricing to make sure that most competitive prices are offered to customers.
Customer Service: Providing information for customers on mobile upgrades and contract renewal.
Software Test Engineer at OCBC Bank, Singapore (Under Evo Outsourcing Solutions Pte. Ltd.)Software Test Engineer at OCBC Bank, Singapore (Under Evo Outsourcing Solutions Pte. Ltd.)
Operations Manager and Personal Assistant to the Managing Director at Southern Soul LimitedOperations Manager and Personal Assistant to the Managing Director at Southern Soul Limited
Executive Assistant to Chief Strategy Officer (EMEA & UK Head), Chief Client & Business Operations Officer, and Global Managing Director at InitiativeExecutive Assistant to Chief Strategy Officer (EMEA & UK Head), Chief Client & Business Operations Officer, and Global Managing Director at Initiative