JOANNA SEET

With a strong acumen in luxury lifestyle, I am dedicated to effectively adding value to your organization. My expertise lies in transforming and grooming brands into strong 360 client-centric, creative, and engaging programs that lead to client loyalty and advocacy. Over 15 years, I have built a proven track record in launching new products, organizing high-end events, creating unique touchpoints, and developing relationships with high-net-worth clients. I am confident that my contributions will greatly contribute to your organization's success in brand power and executions.

The Macallan 200th Anniversary

• Launched The Macallan 200th Anniversary large scale event in Shanghai, Singapore, Hongkong and Taiwan
• Driving more than 10 million PR impressions in APAC
• Recruiting +205% New HNWIs vs 2023
• Driving The Macallan to being the #1 Leading Single Malt Whiskey in APAC

The Regional Marketing Manager for The Macallan in APAC in my 2 years secondment to China

• Broke through China Brand Health Tracker from rank #7 to rank #5 (first time in the past 5 years)
• Growth in brand power comes from a stronger salience and improvement in Meaningful, and Difference
• To strengthen Meaningful and Difference, my decision to launch 3 key new products with 3 different creative events in 2 cities. This happened after the lock down in Shanghai and created huge impact in the industry.
• Resulting in more than 5,000 “medium” segment clients recruitment and engaging more than 200 HNWIs in 6 months

The Macallan Litha

• Successfully launched The Macallan Litha, a China exclusive product in Shanghai and Shenzhen
• Led the project with PR and Trade launch in Shanghai on the 08/04/23, achieving 208 million digital impressions in 2 weeks
• Led a big bang consumer launch in Shenzhen on the 09/05/23, achieving 3,000 new “medium” segment clients recruitment, engaging 160 key PR titles and HNWIs in 2 weeks

2019 11 Years in Chanel Key Achievements

• Increase in Ready to Wear Clients (most challenging product in CHANEL)
• Three-fold increase of Ready to Wear clients from 2014 to 2019
• Successfully planned and executed collection launches with excellent client's feedback
• Achieved a consistent 90% VIP attendance rate for all events when the industry average is at 75%
• Hit the highest sales ($650K) in a single day, since 2015 for the 2018 Autumn Winter Collection
• Nurture and Grooming the Elite (Top 2% of the database) Client Segments
• Effectively identified potential clients to increase their frequency and spending
• Invited this group of clients to commercial and non-commercial events to build relationships and to link multi-category sales
• Planned and personally accompanied clients on trips in the region and to Paris to develop their love and interest in the brand
• Resulted in +20% Elite clients and +14% of their total turnover
• Converting Fashion clients into High Jewelry (HJ) Clients