Summary
Overview
Work History
Education
Skills
Timeline
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Joanna Lee

Summary

Dynamic marketing leader with a proven track record at PT Bintan Resort Cakrawala, excelling in strategic planning and relationship building. Successfully enhanced team performance and engagement, driving significant business growth through innovative partnerships and effective project management. Adept at fostering collaboration and empowering employees to achieve ambitious goals.

Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results.

Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.

Experienced with strategic planning and project management. Utilizes leadership skills to drive team performance and operational excellence.

Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Uses independent decision-making skills and sound judgment to positively impact company success.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Willingness to take on added responsibilities to meet team goals.

Overview

31
31
years of professional experience

Work History

Director, Marketing & Promotions

PT Bintan Resort Cakrawala
02.2017 - 04.2025
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • · Conceptualise and develop events and programming, aligned to Bintan Resorts’ brand values and meet commercial targets.
  • · Identify, develop, and bring in strategic partnerships with event partners and brands aligned to Bintan Resorts’ brand values, to enhance offerings' variety and value proposition.
  • · Project administration and management of workflow
  • · Plan and supervise the execution of various events and programming to increase attendance and improve guest experience as well as brand awareness.
  • · Monitor and analyze all media coverage/reports and campaigns to ensure targets are met
  • · Actively assist in daily marketing activities within the organization, including site inspections, attending overseas tradeshows, and any markets assigned.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Organized and attended trade shows, conferences, and networking events to expand company visibility within the industry.


Assistant Director of Sales, Travel Trade

Nirwana Gardens
01.2004 - 01.2017
  • Evaluated employee performance regularly and set individualized goals aimed at improvement while recognizing achievements.
  • Achieved consistent growth in annual sales figures through strategic planning and execution of initiatives.
  • Developed comprehensive sales plans for achieving annual targets and driving business growth.
  • Organized and attended trade shows, conferences, and networking events to expand company visibility within the industry.
  • Collaborated with various departments to develop new products and services tailored to customer needs.
  • Championed collaboration between internal departments including marketing, operations, finance or HR; effectively bridging gaps for seamless sales execution.
  • Monitored industry trends and competitor activity, adjusting strategies as needed to maintain a competitive edge.
  • Assessed client feedback regularly in order to make necessary adjustments or enhancements within the department''s approach.
  • Presented product demonstrations to prospective clients, showcasing unique features and benefits of offerings.
  • Optimized the sales pipeline by identifying bottlenecks within processes and implementing improvements accordingly.
  • Mentored junior sales staff members, providing guidance on best practices and professional development opportunities.
  • Implemented successful lead generation campaigns that resulted in increased prospect inquiries and conversions.
  • Managed a team of sales professionals, providing ongoing training and support to ensure high performance levels.
  • Conducted market research to identify potential leads, focusing on targeted outreach efforts.
  • Oversaw key account management, building lasting relationships with clients to secure repeat business.
  • Increased sales revenue by implementing effective marketing strategies and fostering strong client relationships.
  • Coordinated cross-functional teams for delivering proposals tailored to specific client requirements.
  • Established strong working relationships with external partners such as distributors or suppliers to enhance overall service offerings.
  • Negotiated contracts with clients, ensuring mutually beneficial terms were agreed upon.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Collaborated with marketing teams to help sales campaigns reach target audiences.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Organized promotional events and interacted with community to increase sales volume.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.

Assistant Front Office Manager

Concorde Hotel
01.2000 - 12.2003
  • Balanced daily cash transactions, accurately maintaining financial records for the front office department.
  • Collaborated with housekeeping and maintenance departments to ensure room availability and quality standards.
  • Organized weekly team meetings to address challenges, review progress, and set goals for continuous improvement.
  • Managed room inventory to optimize revenue opportunities during high-demand periods.
  • Implemented new procedures for handling guest complaints, resulting in increased customer satisfaction ratings.
  • Enhanced guest satisfaction by efficiently managing front office tasks and addressing customer concerns promptly.
  • Oversaw group reservations, working closely with event planners and sales teams to accommodate special requests as needed.
  • Ensured accurate billing procedures were followed consistently by front desk staff members.
  • Drafted employee work schedules to fill coverage gaps.
  • Maintained confidentiality of sensitive information pertaining to guests, employees, or hotel operations.
  • Increased repeat business through personalized guest interactions and exceptional service delivery.
  • Coordinated with sales and marketing teams to promote hotel services, special offers, and events to potential customers.
  • Encouraged and mentored employees to boost performance and remove process inefficiencies.
  • Improved team performance by providing regular training on customer service techniques and hotel policies.
  • Served as floating manager-on-duty, MOD, to cover shift shortage.
  • Provided support to the Front Office Manager during peak times or staff absences, ensuring consistent management presence at all times.
  • Boosted efficiency by monitoring employee performance closely and providing constructive feedback when necessary.
  • Reduced wait times during busy hours by implementing effective strategies for managing guest flow throughout the lobby area.
  • Streamlined check-in and check-out processes for a smoother guest experience.
  • Trained new-hires on [type] procedures to better service customers.
  • Recommended strong business plans, operational decisions and financial processes to support business sustainability.
  • Coached employees through day-to-day work and complex problems.
  • Reconciled end-of-day reports to determine accurate billing and payment processing.
  • Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.
  • Developed procedures to establish accurate and organized check-in and check-out processes.
  • Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
  • Improved office operations by automating client correspondence, record tracking and data communications.

Divisional Training Manager (Front Office)

Concorde Hotel
01.1997 - 12.2000
  • Assisted in the recruitment process for front office staff, ensuring a strong team of well-trained employees.
  • Organized weekly team meetings to address challenges, review progress, and set goals for continuous improvement.

Implemented new procedures for handling guest complaints, resulting in increased customer satisfaction ratings.

  • Enhanced guest satisfaction by efficiently managing front office tasks and addressing customer concerns promptly.
  • Acted as point of contact for vendor collaboration for contracted services.
  • Maintained confidentiality of sensitive information pertaining to guests, employees, or hotel operations.
  • Increased repeat business through personalized guest interactions and exceptional service delivery.
  • Spearheaded initiatives that improved overall communication between different departments within the hotel property.

Encouraged and mentored employees to boost performance and remove process inefficiencies.

  • Improved team performance by providing regular training on customer service techniques and hotel policies.
  • Boosted efficiency by monitoring employee performance closely and providing constructive feedback when necessary.
  • Protected staff and customers and minimized legal issues by quickly resolving safety issues.
  • Created training modules in partnership with HR for new hires.
  • Streamlined check-in and check-out processes for a smoother guest experience.
  • Trained new-hires on [type] procedures to better service customers.
  • Recommended strong business plans, operational decisions and financial processes to support business sustainability.
  • Coached employees through day-to-day work and complex problems.

Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.

  • Created, prepared, and delivered reports to various departments.
  • Developed procedures to establish accurate and organized check-in and check-out processes.

Front Office Receptionist

Concorde Hotel
01.1994 - 12.1996
  • Reduced wait times for callers, promptly answering phone lines and directing calls as needed.
  • Maintained clean reception area to promote positive, professional environment for clients.
  • Ensured a welcoming atmosphere for guests with efficient check-in and check-out procedures.
  • Maintained a high level of professionalism while handling sensitive customer information, ensuring privacy and confidentiality.
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Collaborated with team members for smooth workflow, supporting colleagues during peak hours or absences.
  • Contributed to the company''s positive image by consistently delivering exceptional service to clients and visitors.
  • Directed incoming calls to internal personnel and departments, routing to best-qualified department.
  • Answered multi-line phone system and enthusiastically greeted callers.
  • Identified visitors' needs to offer solutions and information.
  • Provided clerical support to company employees by copying, faxing, and filing documents.
  • Assisted management with administrative tasks such as data entry, filing, and report generation as required.
  • Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
  • Offered every visitor professional and prompt service, completing check-ins, verifying paperwork and coordinating smooth hand-offs to nursing staff.
  • Organized incoming mail distribution system that streamlined delivery of important documents among employees.
  • Increased efficiency through proficient use of office software, including word processing and spreadsheet applications.
  • Developed strong relationships with clientele through excellent communication skills and genuine attentiveness to their needs.
  • Streamlined front office operations by effectively managing appointments and maintaining up-to-date patient records.
  • Handled payments efficiently using company''s billing software which contributed to improved financial record keeping.
  • Participated in regular training sessions to stay up-to-date with company policies and industry best practices, ensuring consistent adherence to established guidelines.
  • Demonstrated adaptability in accommodating last-minute changes or emergencies in appointment scheduling without compromising overall efficiency.
  • Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
  • Completed all tasks in compliance with company policies and procedures.
  • Maintained confidentiality of sensitive data to protect customer and business information.
  • Collected room deposits, fees, and payments.
  • Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.

Education

A Level - Arts & Economics

Jurong Junior College
12-2000

Skills

  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • People management
  • Project management
  • Team management
  • Creativity and innovation
  • Operations management
  • Strategies and goals
  • Project coordination
  • Employee development
  • Staff management
  • Organizational development
  • Goal setting
  • Budget control
  • Budget management
  • Business planning
  • Negotiation
  • Hiring and retention
  • Partnerships and alliances
  • Crisis management

Timeline

Director, Marketing & Promotions

PT Bintan Resort Cakrawala
02.2017 - 04.2025

Assistant Director of Sales, Travel Trade

Nirwana Gardens
01.2004 - 01.2017

Assistant Front Office Manager

Concorde Hotel
01.2000 - 12.2003

Divisional Training Manager (Front Office)

Concorde Hotel
01.1997 - 12.2000

Front Office Receptionist

Concorde Hotel
01.1994 - 12.1996

A Level - Arts & Economics

Jurong Junior College
Joanna Lee