Summary
Overview
Work History
Education
Skills
Languages
Timeline
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JOANA CASTRO

Barcelona

Summary

Highly organized and and hard working Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing creative teams. Skilled in diverse stakeholder management, new business development and end to end project management with extensive experience in coordinating activities with various departments to achieve strategic objectives. I am an energetic and effective communicator who in my career to date has developed a strong network and reputation

Overview

7
7
years of professional experience

Work History

Project Manager

La Fabrica De Sombreros Advertising Agency
09.2021 - Current
  • Cultivated and maintained strong relationships with clients including kept detailed records of daily activities. Key Accounts: Chupa Chups, Smint, Mentos, Kinder, Ferrero
  • Collaborated with internal creative teams of 9 or more to develop and implement marketing strategies for product launches, rebranding campaigns, and promotions — contributing to improved brand consistency and campaign effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved website visibility through development and implementation of SEO strategies.
  • Oversaw marketing budgets exceeding $250K, ensuring optimal resource allocation and achieving a 15% higher ROI across major campaigns.
  • Tracked and analyzed KPIs to assess campaign performance, producing actionable insights that informed future marketing strategies and enhanced reporting transparency.

Campaign Manager

CAIXABANK
09.2019 - 09.2021
  • Led digital customer communication campaigns to boost sales and engagement through strategic content and multi-channel outreach.
  • Achieved a 20% increase in conversion rates over six months by analyzing key sales KPIs and optimizing campaign performance.
  • Improved overall campaign effectiveness by 15% through A/B testing across email, social media, and display ads.
  • Utilized platforms such as Meta Ads Manager, SAS Customer Intelligence 360, and Salesforce Marketing Cloud to plan, execute, and measure performance.

Junior Digital Project Manager

McCANN WORLDGROUP Spain
01.2018 - 09.2018
  • Supported management and delivery of digital marketing projects across multiple channels.
  • Coordinated communication between client and internal teams to meet project goals.
  • Assisted in planning, tracking, and delivering digital assets and campaign materials.
  • Participated in status meetings and helped prepare performance reports.
  • Monitored campaign KPIs and collaborated with analytics teams for optimization.
  • Helped maintain brand consistency and adapt content for different markets.
  • Coordinated feedback and progress between research and production teams.
  • Maintained project documentation and tracked issues during development.
  • Used tools like Asana, Trello, Google Analytics, Meta Ads Manager, and Salesforce Marketing Cloud.

Education

Master PR & Communications -

University of Barcelona
Barcelona
01.2019

Brand Communication -

PSB - Paris School of Business
Paris
01.2016

Business Communications -

Porto Accounting Business School
Porto
01.2015

Skills

  • Campaign Execution
  • Performance Analysis
  • Project Coordination
  • Client Relations
  • Vendor Engagement
  • Workflow Management
  • Relationship Management
  • Lead Development
  • Management Collaboration
  • Sales Presentation Development
  • Expense Control
  • Networking

Languages

English
Spanish
Portuguese
French

Timeline

Project Manager

La Fabrica De Sombreros Advertising Agency
09.2021 - Current

Campaign Manager

CAIXABANK
09.2019 - 09.2021

Junior Digital Project Manager

McCANN WORLDGROUP Spain
01.2018 - 09.2018

Master PR & Communications -

University of Barcelona

Brand Communication -

PSB - Paris School of Business

Business Communications -

Porto Accounting Business School

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JOANA CASTRO