Self-driven and collaborative candidate successful at managing multiple priorities with a positive attitude and take initiative to ask and learn. Exhibits willingness to take on additional responsibilities to achieve team goals.
Overview
13
13
years of professional experience
Work History
Business Intelligence Manager
The LEGO Group
07.2022 - Current
Led third-party risk management analytics, reducing the amount of input and streamlined risk capturing process.
Drive insights on supply risk impact to identify dual-sourcing opportunities from parts to finished to goods which minimized the turnaround time when a risk occurs.
Effectively managed equipment line delivery on a gantt chart with a new scenario planning tool which supply planners use to track and reason the delay in delivery times.
Collaborated effectively with IT teams to maintain optimal system performance through regular maintenance activities, updates, and upgrades as needed for Power BI and Power Automate.
Performed ad-hoc analyses upon request from senior management or other departments requiring specialized support or insight into specific issues or challenges faced by the organization.
GLOBAL MARKETING ANALYST
Dow Inc
11.2018 - 06.2022
Lead market research projects to identify market trends in paint technology and present key segments where the business could grow and assist with 4Ps strategy, to the global commercial and marketing teams
Leveraged visualization tools such as Microsoft Power BI and Think-Cell to create analytical dashboards for key reporting metrics such as innovation pipeline performance, macro-economic growth and financial analysis
Proactively provide sales and marketing team with customer insights using Microsoft Dynamics 365 CRM tool to help the team to engage customers with prospective products
As part of the digital choose team, I led the digital analytics project using Adobe Analytics and ContentSquare tools to gather web traffic data, monitor campaign attractiveness and provide actionable insights to improve customer experience
Provide analysis on the ecommerce sales funnel to identify areas of improvement for better sales conversion and customer retention rate
Independently drive research on third-party websites to identify potential leads generation marketplaces that leads prospective customers to the Dow.com market pages
Devised competitive benchmarking scorecard across key competitors' financials, IP analysis, supply capacities, digital capabilities, and sustainability efforts
Proactively provide internal reporting to directors on quarterly financials and identify success and threats, headwinds, and tailwinds on different product segments
Managed Marcom activities conducted across all regions by creating a timeline and aligned with other business functions such as supply chain and R&D teams
Worked closely with the legal trademark team to ensure trademarks are valid in each region
Identify new go-to-market strategies by attending conferences overseas such as the 2020 Bio-based coatings conference in Bangkok and the B2B Marketing Conference in Singapore.
BUSINESS AND TECHNOLOGY DELIVERY ANALYST, BUSINESS, TECHNOLOGY CONSULTANT
Accenture
05.2018 - 11.2018
Analyzed Cobol codes to create pseudo-codes and business logic write-up of Java solution
Lead business requirements into technical terms for software developers
Executed batch processing, system testing, and migration from Cobol codes into Java
Debugged logic errors in Java codes
Managed software engineers' written java codes to ensure alignment to business logic
Drive effective communications with client to ensure business logic consistency.
SUPPLY CHAIN ASSOCIATE GRADUATE PROGRAM
Dow Inc
07.2017 - 04.2018
Managed Australia, New Zealand and South Korea's inventory using the SAP system
Effectively lowered overall slow-moving inventory in Q4 2017 by 2% for each business segment
Kept off-grade inventories to less than 30 storage days at PSA
Liaise with sellers and customer service representatives to push for sales.
PREDICTIVE ANALYTICS
PSA Corporation Ltd
03.2015 - 08.2015
Worked with a team of two senior systems analysts to data mine previous three months of transshipment
Constructed and designed scorecards to analyze KPIs to understand customers' patterns and prominent types of goods stored
Leveraged on Microsoft SSIS and SSAS analytical tools to perform analysis
Used Cryptool to encrypt data for third party vendors for further analysis and to ensure data security and integrity.
Republic of Singapore Air Force
02.2011 - 02.2013
Assisted instructors in the Radar and Tower Simulator to groom potential officer cadets into proficient Air Traffic Controllers.
Education
Bachelor of Science - Information Systems
Singapore Management University, Singapore
06.2017
Skills
Power BI
Power Automate
SQL
Strategic marketing
Java programming
Project Management
Global Market Research
Digital Analytics
Competitive Financial Benchmarking
Customer Profitability Assessment
Languages
English
Chinese (Mandarin)
Timeline
Business Intelligence Manager
The LEGO Group
07.2022 - Current
GLOBAL MARKETING ANALYST
Dow Inc
11.2018 - 06.2022
BUSINESS AND TECHNOLOGY DELIVERY ANALYST, BUSINESS, TECHNOLOGY CONSULTANT