JING YAO

Regional Head of Electronics | SEA

HENKEL ADHESIVE TECHNOLOGIES, Singapore

Member of SBU Global Leadership Team (SBU annual revenue ~€700M); P&L owner for Southeast Asia Electronics business (~€120M revenue); proven track record of delivering financial targets in challenging markets driving growth, strengthening organizational capabilities, and elevating customer engagement. Highlighted achievements:

• Accelerated growth pipeline: doubled sales pipeline within 12 months (from ~€30M to ~€58M) through transformational initiatives including targeted growth strategies, technical and commercial capability upscaling, upgraded lab infrastructure, and rigorous sales excellence processes (e.g., structured customer visit management, streamlined sampling, enhanced quality and complaint management).
• Boosted conversion: increased project win rate from 30% to 61% within the same period, significantly outpacing industry benchmarks.
• Captured new growth opportunities: identified and secured top regional opportunities, building a robust and sustainable pipeline aligned with long-term growth ambitions.
• Rebuilt customer trust & loyalty: revitalized customer engagement model and service levels, driving unprecedented satisfaction and revenue growth; recognized as Strategic Supplier by multiple top-tier customers within two years.

Member of the SBU Global Leadership Team; led a global team of 50+ across multiple regions to set business direction and accelerate growth. Defined both organic and inorganic strategies, incubated new business opportunities, and steered key global functions including Product & Technology Management, Strategic Pricing, Sales & Channel Excellence, Marketing Communication, and Sustainability

Key Achievements:

• Shaped long-term growth agenda (to 2030): Doubled the addressable market by systematically screening core businesses and identifying high-potential adjacencies.
• Advanced inorganic growth pipeline: Developed a holistic view of the electronics materials value chain and built a portfolio of 30+ high-attractiveness, high-feasibility M&A targets.

APAC Executive Committee and China Leadership Team member; drove regional strategy, new business incubation, capability building, and execution of global growth initiatives.

Key Achievements:

• Scaled digital growth: Increased Adhesive E-commerce GMV 8x (¥1M → ¥8M, 2018–2021) by launching a regional digital commerce strategy and transforming WeChat official account into a strategic sales and engagement platform.
• Optimized sales & channels: Built China’s first unified distribution management framework, standardizing onboarding, pricing, and analytics - driving greater transparency, efficiency, and profitable growth.

Responsible for the P&L of reporting unit Specialty Performance Isocyanate: annual revenue ~ €120M, 6 product lines. Key responsibilities include product/portfolio growth, asset expansion/optimization, and strategic raw material sourcing

Supported senior leadership teams in developing business strategies; gave guidance on strategy development tools and methodologies; drove business units’ strategic alignment with group global objectives and processes.

Work with clients to identify challenges, develop strategies, and implement changes that drive growth and efficiency. Main experience includes optimizing organizational workflows, designing sales excellence programs, conducting dual diligence, and formulating post-merger integration plans