Jimi Lim
Singapore
Summary
Marketing professional specializing in channel strategy development and partner relationship optimization. Demonstrated success in executing innovative campaigns that drive measurable results. Adaptable and reliable in fast-paced environments, consistently achieving significant outcomes through teamwork and collaboration.
Overview
24
24
years of professional experience
Work History
Channel Marketing Manager (Modern Trade)
Coca-Cola Singapore Beverages Pte Limited
02.2025 - Current
- Led marketing initiatives for Modern Trade Business, focusing on Hyper/Supermarket and On-Premise Channel.
- Developed and executed trade marketing strategies and annual commercial plans to achieve business goals.
- Analyzed campaign performance data to optimize marketing budgets and assess return on investment.
- Collaborated with Customer Development Team to create Joint Business Plans for strategic alignment.
- Devised co-marketing campaigns with strategic partners to cultivate growth opportunities.
- Planned trade promotions and optimized space buys, establishing execution standards and success criteria.
- Conducted market research to identify trends, opportunities, and challenges within channel landscape.
- Organized road shows and events for national campaigns, driving incremental sales and boosting brand visibility.
Channel Marketing Manager (General Trade)
Coca-Cola Singapore Beverages Pte Ltd
10.2020 - 01.2025
- Led marketing initiatives for General Trade Business at Coca-Cola, focusing on Top mini marts, provisions, hawkers, and food courts.
- Developed and implemented trade marketing strategies and annual commercial plans to achieve business goals.
- Planned and managed budgets and marketing activities, driving revenue growth for General Trade Business.
- Executed Retailer Loyalty Programme alongside designing Sales Team Commission, Rewards, and Incentives Scheme.
- Collaborated with Demand Planner to enhance sales forecast accuracy and reduce aging inventory.
- Analyzed competitor activities to inform strategic decisions and sustain competitive advantage.
- Accelerated category and revenue growth by optimizing assortment management and cross-category opportunities.
- Optimized space buys, planned trade promotions, and supported retailer e-commerce initiatives.
- Conducted regular market research and market visits to identify trends, opportunities, and challenges within the channel landscape.
- Collaborated closely with sales teams to ensure consistent messaging and alignment of marketing initiatives.Contributed to project teams enhancing revenue with premium packs like Glaceau Smart Water and Monster Energy.
- Successfully launched Coca-Cola Zero Sugar 250ml PET Bottle entry pack, achieving 520 distribution points within four months.
Assistant Channel Marketing Manager (General Trade
Coca-Cola Singapore Beverages Pte Ltd
01.2019 - 09.2020
- Led marketing initiatives for General Trade (Minimarts & Provisions, On-The-Go, On-Premise), Top Minimarts & Provisions, Vending, Bulk Water, Lower Trade Key Accounts and Wholesales.
- Developed and implemented trade marketing strategies and annual commercial plans to achieve business goals.
- Launched 180 Mini Packs to improve product availability and increase volume and revenue.
- Introduced TRAX photo-recognition and PACE Salesforce automation to enhance sales team efficiency.
- Managed DFR spending during Covid-19 pandemic to optimize marginal contribution.
- Activated special merchandising task forces and retailer programs to strengthen operations during pandemic.
Assistant Capability Development Manager
Coca-Cola Singapore Beverages Pte Ltd
04.2013 - 12.2018
- Built commercial capability within sales organization to achieve strategic business goals.
- Drove growth in sales capability through targeted training plans aligned with business priorities.
- Enhanced learning effectiveness by developing and delivering comprehensive learning programs and field coaching.
- Conducted periodic sales induction training for new hires and facilitated festive training sessions for staff.
- Championed Market Impact Team project to engage workforce and foster an execution-oriented culture.
- Planned and organized annual sales convention to align with business objectives.
- Supported launch of Sales Force Automation systems, including content development and system training.
- Managed rewards and recognition program to boost motivation within sales team.
Sales Facilitator
Coca-Cola Singapore Beverages Pte Ltd
08.2011 - 03.2013
- Drove exceptional customer service and ensured call quality through regular monitoring and targeted training for Call Center and Telesales teams.
- Planned and executed Sales Convention events in 2012 and 2013, fostering a Sales Champion mindset within the team.
- Organized successful ‘Customer Service Week’ campaigns in 2011 and 2012, featuring engaging activities to reward and motivate staff.
- Facilitated participation in national certification programs, achieving Excellent Service Award from SRA and Best Contact Center Award from CCAS.
Bank Executive
DBS Bank
01.2011 - 07.2011
- Delivered personalized service over phone for banking product inquiries, ensuring efficiency and effectiveness.
- Provided tailored solutions to address customer needs and preferences.
- Achieved total customer satisfaction through consistent quality service and cross-selling of bank products.
- Solicited customer feedback to identify trends and implement improvement actions.
- Adhered to bank policies, ensuring safe and secure transaction processing.
Customer Service Manager, Retail Sales & Development
Singapore Petroleum Company Limited
10.2004 - 12.2010
- Boosted customer return rates through exceptional service delivery.
- Resolved customer complaints, prioritizing satisfaction and loyalty.
- Conceptualized integrated Customer Tracking System to enhance workflow efficiency.
- Led Customer Service team in managing inquiries and administering loyalty card programs.
- Streamlined workflows by implementing paperless systems, enhancing productivity.
- Fostered a positive work environment focused on teamwork among customer service representatives.
- Developed initiatives that improved service quality and delivery significantly.
- Optimized Mystery Motorist Program, applying insights to elevate service standards.
Customer Service Representative
BP Singapore Pte Limited
08.2001 - 09.2004
- Maintained exceptional customer service by addressing feedback and resolving requests promptly.
- Resolved customer complaints with empathy, enhancing loyalty and repeat business.
- Ensured compliance with corporate standards by systematically managing customer files and databases.
- Coordinated project for launching new Fuel Card, demonstrating strong organizational skills.
- Developed in-depth product knowledge to provide tailored recommendations for customers.
- Processed applications, managed in-house card embossing, and reconciled stock levels effectively.
- Liaised with outsourced embossing company to coordinate production schedules and delivery timelines.
Education
BSc - Management
Singapore Institute of Management (SIM)
01.2002
WTP, Workplace Trainer Program Certification - undefined
Institute of Adult Learning Singapore
01.2013
Diploma - Mechanical Engineering
Ngee Ann Polytechnic
01.1995
Skills
- Creative problem solving
- Team collaboration
- Multitasking ability
- Leadership skills
- Customer service excellence
- Microsoft Office Suite
- SAP software knowledge
- Partnership development strategies
- Product launch execution
- Campaign management
Languages
English
Chinese
Hokkien & Cantonese Dialects
References
Emiline, Lee, 822229393, NTUC Income
Jimmy Lim, 9800 1804, Coca-Cola Singapore
Extra-curricular activities
Present Chairman, Sports & Recreation Club, Coca-Cola Singapore Beverages Pte Ltd, Singapore, 2014 — Present
Timeline
Channel Marketing Manager (Modern Trade)
Coca-Cola Singapore Beverages Pte Limited
02.2025 - Current
Channel Marketing Manager (General Trade)
Coca-Cola Singapore Beverages Pte Ltd
10.2020 - 01.2025
Assistant Channel Marketing Manager (General Trade
Coca-Cola Singapore Beverages Pte Ltd
01.2019 - 09.2020
Assistant Capability Development Manager
Coca-Cola Singapore Beverages Pte Ltd
04.2013 - 12.2018
Sales Facilitator
Coca-Cola Singapore Beverages Pte Ltd
08.2011 - 03.2013
Bank Executive
DBS Bank
01.2011 - 07.2011
Customer Service Manager, Retail Sales & Development
Singapore Petroleum Company Limited
10.2004 - 12.2010
Customer Service Representative
BP Singapore Pte Limited
08.2001 - 09.2004
WTP, Workplace Trainer Program Certification - undefined
Institute of Adult Learning Singapore
Diploma - Mechanical Engineering
Ngee Ann Polytechnic
BSc - Management
Singapore Institute of Management (SIM)
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