Jimi Lim

Channel Lead for General Trade Business (35% of Singapore Business) consisting of Top Mini marts and Provisions, Hawkers, On-the-Go outlets, On Premise, Food courts and Wholesales.

• Main responsibilities involve in the development of Annual Marketing and Channel Plans. Collaborating closely with sales teams to ensure consistent messaging and alignment of marketing initiatives.
• Managing budgets and Trade spends, marketing activities to drive revenue. Drive Retailer Loyalty Programme and design Sales Team Commission, Rewards and Incentives Scheme.
• Developing Picture of Success/Execution Standards based on each Marketing windows, to drive share of visible inventory, revenue and sell-in range.
• Tracking and monitoring of in-store activation of promotions, point of sales materials (POSM), equipment placement, marketing activities and new launches.
• Working with vendors and suppliers in developing relevant POSMs and other Trade Activation Materials.
• Responsible for POSM and Premium distribution and inventory management.
• Sourcing of Premiums and Prizes for promotions as well as developing and producing supporting collaterals.
• Working closely with Demand Planner to achieve Sales Forecast Accuracy, healthy inventory, and minimizing aging.
• Accelerating Category and Revenue growth, through assortment management, identifying opportunities for cross-category fertilization, optimizing space buy, planning and executing trade promotions, engaging in strategic tie ups and supporting retailer E-commerce platforms.
• Developing and implementing innovative channel marketing strategies and campaigns to drive brand awareness and increase market share in the General Trade Business segment.
• Tracking and analyzing business and brand performance for each channel and major retailers/trade customers. Identifying opportunities, develop and implement plans to capitalize on item.
• Identify market trends and consumer insights while actively tracking and monitoring the activities of competitors. Assess the potential impact of competitors on business and formulate impactful channel marketing strategies aimed at propelling sales and fostering revenue growth.
• Being involved in project teams to accelerate revenue growth through profitable premium packs such as Glaceau Smart Water, Non-returnable Glass Bottle, Monster Energy and ZICO Coconut water.
• Successfully planned and executed for Coca-Cola Zero Sugar 250ml PET Bottle entry pack Pilot Launch to grow our distribution and drive recruitment, via advance segmentation, targeting low and mid income zones. Recruited 527 distribution points within the 4 months and saw a 15% increase in sparking growth.

Channel Lead for General Trade Business consisting of Top Mini marts and Provisions, Hawkers, On-the-Go outlets, On Premise, Food courts, Wholesales, Vending and Bulk Water Business.

• Successfully launched 180ml Mini Packs, scaling up its availability to drive incremental volume and revenue
• Leading the introduction of TRAX photo-recognition, and PACE Salesforce automation to the Sales Team, improving productivity and Salesforce efficiency.
• Effectively managed DFR spend during the Covid19 pandemic to gain better marginal contribution
• Planned and activated special merchandising task force and retailer programs to support them during the pandemic.
• Develop and execute marketing strategies and initiatives for the General Trade Business channel to drive volume and revenue growth
• Collaborate with cross-functional teams to develop and execute marketing initiatives that drive growth in the General Trade Business channel.
• Identify and analyze market trends and consumer insights to develop effective channel marketing strategies that drive sales and revenue growth.

• Build Commercial Capability required of the Sales Organization to achieve company's strategic goals and business plans targets.
• Responsible for driving capability growth across the various Sales Channels by developing a training plan designed around execution of strategic business priorities.
• Enhanced learning effectiveness through developing, implementing, delivering learning programme and providing field coaching.
• Conducted periodical Sales induction training for new employees and facilitated training sessions during festive periods for both internal and external staff to equip with relevant trade promotions and products.
• Championed Market Impact Team (MIT) project to strategically engage the workforce across the functions to the business and build an execution culture.
• Planned, lead and organized Annual Sales Convention event to meet business objectives.
• Supported launch of Sales Force Automation systems, content development, pilot test, responsible for system training and tutorial for Sales team.
• Managed Rewards & Recognition programme to drive Sales Team Motivation.
• Managed and motivated employees to be productive and engaged in work.

• Responsible in driving excellent customer service and ensuring call quality for both Call Center & Telesales teams through regular call-monitoring, training and refining competency gaps.
• Successfully planned and executed Sales Convention event for 2712 and 2713 which aimed to motivate the Sales team and drive across a Sales Champion Mind set.
• Initiated and organized successful campaign, Customer Service Week for 2011 and 2012 to reward and motivate the staff through interesting activities and exciting games.
• Facilitated the participation in various national and industry certification programs, such as the Excellent Service Award by SRA (Singapore Retailers Association) and Best Contact Center Award by CCAS (Contact Center Association of Singapore).
• Developed customized training materials, enhancing participant comprehension and retention of key concepts.
• Increased participant engagement by incorporating interactive activities and group discussions into sessions.
• Delivered high-quality training sessions, ensuring participants developed a thorough understanding of the subject matter.

• Responsible in delivering personalized service over the phone to customers on banking products, accounts & services enquiries in an effective & efficient manner.
• Providing appropriate solutions to meet customer's needs.
• Consistently delivering quality service to customers, achieving total customer satisfaction and worked to cross-sell bank products and services.
• Soliciting customers feedback & identify problem trends for improvement actions.
• Adhered to bank policies and facilitated safe and protected transactions.

• Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
• Increased customer return rates by providing excellent customer service at all times, enhancing Customer Experience.
• Brought forth excellent customer service skills and a commitment to customer satisfaction at SPC Retail Network
• Successfully conceptualized and developed an integrated Customer Tracking System to enhance work.
• Demonstrated excellent leadership qualities in leading a Customer Service team in managing enquiries and feedback and administration of loyalty card program.
• Enhanced work processes of the Customer Service team, which have increased work efficiency and productivity through going paperless.
• Developed significant customer service initiatives to improve service quality and delivery on the ground.
• Successfully optimized Mystery Motorist Program and translated findings into efforts to raise customer service standards.
• Pro-actively reviewed service gaps and successfully improved service standards through providing relevant training, and motivating through various recognition, rewards and incentive programs.
• Successfully rolled out the pioneer group for Retail Certified Service Professionals (CSP) training with SIRs (Singapore Institute of Retail Studies).
• Demonstrated strong relationship building abilities in working with both partners and suppliers such as agencies, printers and event companies.
• Creatively developed ideas and shown excellent execution skills in many sales driven projects, campaigns and branding events and Road Shows.

• Consistently maintaining great customer service in handling all customer feedback or requests, providing resolutions and exceeding customer expectations.
• Proven to be systematic and trustworthy in maintaining customer files and database to ensure compliance with corporate requirements.
• Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
• Demonstrated good organization skills in coordinating the project to launch new Fuel Card.
• Collaborated with team members to develop best practices for consistent customer service delivery.
• Displayed strong administrative abilities in handling the processing of applications, in-house card embossing, reconciliation of stock level of various cards, marketing collateral, mailers, card carriers.
• Proven strong relationship building skills in liaising with out-sourced embossing company on production, work schedule and delivery timeline.