Overview
Work History
Education
Skills
Languages
Timeline
Generic
Tang JIe

Tang JIe

Overview

18
18
years of professional experience

Work History

Regional Marketing Manager

Huawei Enterprise Asia-Pacific
10.2022 - Current
  • Developed and executed successful multi-channel B2B marketing campaigns, including EDM, social media, content creation, and event planning, specifically for enterprise products
  • Coordinated major regional events, attracting 1,500-2,000 participants from the APAC region, aimed at fostering collaboration and inspiration among customers. Facilitated the showcase of the company’s latest technologies and solutions, enhancing brand engagement and client relationships.
  • Managed the creation and distribution of high-quality, thought-leadership content, such as white papers, case studies, to position the company as a trusted industry leader

Branding and Marketing Manager

Bank Of China
12.2021 - 10.2022
  • Developing the Bank's overall branding and marketing strategy;
  • Managing communications between Headquarter (Beijing) and various departments of the Singapore Branch;
  • Organising promotional activities and sponsored events, working with advertisers and product managers, to market products and services;
  • Generating reports detailing marketing campaign performance.

Lifestyle Journalist (Entertainment Desk)

Singapore Press Holdings
11.2018 - 03.2021
  • Interviewed both local and overseas artists to produce enthralling daily entertainment news for the local Chinese Paper;
  • Followed through on lead sources to gather information for exclusive headline stories;
  • Conducted investigative research independently, gathered information from multiple contacts and media platforms;
  • Deployed social media and traditional media to create engaging and attention-grabbing stories;
  • Pitched original story ideas based on current trends and wrote accurate, captivating coverage on both anticipated and spontaneous news;
  • Coordinated with photographers to produce high-quality visual narratives for both print and internet distribution.

Editor, Digital Content Strategist

Destiny New Media
03.2018 - 10.2018
  • Devised original attention-grabbing daily content across various Chinese digital platforms, e.g. WeChat Public Account 微信公众号 , Weibo 微博, Instagram, 今日头条 and Xiaohongshu 小红书 (账号：舌尖上的狮城);
  • Built media kits in support of specific strategic initiatives for China-based companies operating in Singapore;
  • Conducted training courses for local F&B groups, enabling them to reach out to both local and overseas prospective audience by tapping onto Chinese digital platforms;
  • Worked closely with the headquarter of China's largest travel platform 携程 Ctrip, to organise award presentation ceremony for Ctrip Gourmet List 携程美食林, involving over 150 local restaurants.

Assistant Digital Editor

MICHELIN Guide Singapore / Robert Parker Wine Advocate
02.2017 - 12.2017
  • Created original bilingual (CH & EN) digital content for the official website of MICHELIN Guide 米其林指南 Singapore/ Hong Kong/ Macau ;
  • Translated stories written by writers around the world, for both languages;
  • Conceptualized and produced video content;
  • Managed social media platforms and generated interactive experiences for subscribers;
  • Created sponsored content for clients and was directly involved in marketing campaigns;

Television Producer

Mediacorp Pte Ltd
02.2016 - 01.2017
  • Produced television programmes for local weekly finance show MoneyWeek 财经追击 ;
  • Researched, developed and pitched original stories that reflected the pulse of the market;
  • Conducted interview with business professionals to address concerns of everyday audiences;
  • Planned both outdoor and studio video shoots and managed production through all stages to completion;

Lifestyle Writer

Singapore Press Holdings
06.2006 - 01.2013
  • Wrote newspaper columns and feature articles on lifestyle-related topics, such as food, entertainment and travel, as both freelance writer and contract staff for local Chinese papers.

Education

Bachelor of Arts - Double Major in Chinese Studies And Economics

National University of Singapore
Singapore
05.2016

Singapore Media Academy
Singapore

Alliance Française De Singapour
Singapore

Wine & Spirit Education Trust
Singapore

Skills

  • Bilingual Content Writing
  • Event Marketing
  • Corporate Communications
  • TV Production
  • Digital Marketing
  • B2B Marketing
  • Social Media Management

Languages

Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Spanish
Intermediate (B1)
Japanese
Elementary (A2)

Timeline

Regional Marketing Manager

Huawei Enterprise Asia-Pacific
10.2022 - Current

Branding and Marketing Manager

Bank Of China
12.2021 - 10.2022

Lifestyle Journalist (Entertainment Desk)

Singapore Press Holdings
11.2018 - 03.2021

Editor, Digital Content Strategist

Destiny New Media
03.2018 - 10.2018

Assistant Digital Editor

MICHELIN Guide Singapore / Robert Parker Wine Advocate
02.2017 - 12.2017

Television Producer

Mediacorp Pte Ltd
02.2016 - 01.2017

Lifestyle Writer

Singapore Press Holdings
06.2006 - 01.2013

Bachelor of Arts - Double Major in Chinese Studies And Economics

National University of Singapore

Singapore Media Academy

Alliance Française De Singapour

Wine & Spirit Education Trust

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