Summary
Overview
Work History
Education
Skills
Timeline
Generic
JIANTAO DING

JIANTAO DING

Summary

Accomplished Marketing Manager at JCDecaux, adept in digital marketing and strategic planning, significantly enhanced brand visibility and lead generation. Leveraged social media for superior audience engagement, spearheaded successful cross-functional collaborations, and skillfully managed budgets to maximize ROI. Demonstrated expertise in market analysis and creative direction, driving substantial revenue growth and customer loyalty. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dedicated [Marketing] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies.

Overview

2
2
years of professional experience

Work History

Marketing Manager

JCDecaux
07.2024 - 07.2026
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Established brand guidelines to ensure consistency across all marketing materials and communications.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Conducted market research to identify new opportunities and target markets.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Optimized email campaigns to increase open and click-through rates.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Education

Digital Marketing - Digital Marketing Practice,Global Strategic MKT

Kaplan UCD
8 Wilkie Road, Level 2 Singapore 228095
07.2026

Skills

  • Digital Marketing
  • Social Media Marketing
  • Staff Management
  • Customer Relationship Management (CRM)
  • Brand Promotion
  • Creative Direction
  • Strategic Planning
  • Project Management
  • Marketing Analytics
  • Social Media Platforms
  • Brand-building strategies
  • Market Analysis
  • Brand Development
  • Public and Media Relations
  • Social Media Campaigns
  • Strategic Marketing

Timeline

Marketing Manager

JCDecaux
07.2024 - 07.2026

Digital Marketing - Digital Marketing Practice,Global Strategic MKT

Kaplan UCD
JIANTAO DING