Summary
Overview
Work History
Education
Skills
Timeline
Generic
Jevon Samuel

Jevon Samuel

Retail Specialist

Summary

Gritty & high energy personality with 5+ years experience in a sport retail company. A basketball passionate who loves to work on a team and lead them to build a sustainable work environment with growth mindset and at the same time winning mentality. With rich experience in sports retail industry, from project management, P&L management, stock & operation, business & trend analysis to define actions for offer and in store decisions, member acquisition, and also crisis management. A sport and lifestyle practitioner who will always stay relevant to the market and help decide a sustainable & profitable business decision.

Overview

12
12
years of professional experience

Work History

Store Manager

Decathlon Indonesia
12.2024 - Current
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Decide an optimum offer and also efficient store layout with less than 900 m2 to fulfill the sports market needs in the catchment area.
  • Animate the operational timeline and implantation organization of all the fixtures and stock in the most efficient way.
  • Lead the planning and execution of marketing actions for the grand opening week.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.


Notable achievement:

  • The highest sales for new store Grand Opening weekend in 2025.
  • Achieve profitability in the first month of opening
  • Already promote 1 team member to take more responsibility within 4 months of working.

Store Manager

Decathlon Indonesia
10.2021 - 11.2024
  • Lead the A-Z animation and implementation of 3 main topics which are business (sales & profitability), operation (safety & productivity), and human (team development & engagement).
  • Develop local sports offer according to customer demographic, trend analysis, catchment area and translate them into a store concept & layout + the human needs.
  • Provide an amazing omnichannel customer experience + providing relevant sport class and experience on the playground inside the store.
  • Building a sustainable relationship with all the stakeholders especially with the landlord, business partners and communities around the catchment area to improve the brand presence.

Notable achievement:

  • Lead the first business model transformation in Indonesia. From full store 2.600 m2 to 1.700 m2 store + 900m2 playground inside a mall store
  • Successfully execute human structure adjustment from 33 team members to 16 while still maintaining the number 1 team engagement rate in Indonesia
  • Highest mall store conversion rate in 2024
  • The best customer service award for 2022 and 2024.
  • The best visual merchandising in 2023
  • Promote 17 team members to take more responsibility in the company
  • In 2024 lead the mission to animate stock (availability, stock value) of the city and support the warehouse relocation transition.

Operations Manager

Decathlon Indonesia
12.2019 - 10.2021
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.

Safety Supervisor

Total E&P / Pertamina Hulu Mahakam
02.2015 - 11.2019
  • Completed workplace safety and hazard inspections.
  • Monitored safety practices of new and existing employees.
  • Led employee training on safe usage of equipment.
  • Assisted in accident investigations, identifying root causes, and recommending corrective actions to prevent future occurrences.

Account Officer

Danamon Bank
01.2013 - 01.2015
  • Generate new customers to disburse working capital.
  • Conduct financial analysis of the business of potential customers
  • Managed accounts payable and receivable, ensuring prompt payment and accurate recordkeeping.
  • Developed strong relationships with clients by promptly addressing inquiries or concerns related to their accounts.

Education

Diploma 3 - Business Economics

Universitas Gadjah Mada
Yogyakarta
04.2001 -

Bachelor of Economics - Economics

Universitas Tridharma
Balikpapan
04.2001 -

Skills

Project Management

Data analysis & Sales Strategy

Visual merchandising & customer service

Marketing and promotions

Team development & building

Timeline

Store Manager

Decathlon Indonesia
12.2024 - Current

Store Manager

Decathlon Indonesia
10.2021 - 11.2024

Operations Manager

Decathlon Indonesia
12.2019 - 10.2021

Safety Supervisor

Total E&P / Pertamina Hulu Mahakam
02.2015 - 11.2019

Account Officer

Danamon Bank
01.2013 - 01.2015

Diploma 3 - Business Economics

Universitas Gadjah Mada
04.2001 -

Bachelor of Economics - Economics

Universitas Tridharma
04.2001 -
Jevon SamuelRetail Specialist