Jesslyn Tan
Singapore
Summary
Dynamic and results-oriented Sales Leader with 13+ years of experience across Singapore and Malaysia, specializing in digital, OOH, and integrated media solutions. Proven success in driving multi-million-dollar revenue growth, building long-term client partnerships, and delivering data-driven, audience-first campaigns. Adapt at leading cross-functional teams, negotiating high-value deals, and leveraging insights to craft impactful solutions that align with client objectives. Passionate about consultative sales, client success, and innovative digital advertising strategies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Account Manager
Moove Media Pte Ltd
05.2024 - Current
- Manage Whole-of-Government and concerts/event/exhibition accounts, delivering $4M+ annual revenue.
- Spearhead advertising strategies across bus, taxi, and MRT assets, integrating OOH with digital extensions.
- Conduct competitive and market analysis to identify new growth opportunities and expand client portfolios.
- Partner with creative, operations, and data teams to deliver seamless campaign rollouts that meet client KPIs.
Business Development Manager
Pi Interactive Sdn Bhd
10.2020 - 03.2023
- Generated RM 2M+ new business during the pandemic by pivoting to digital-first solutions.
- Pioneered the company’s digital advertising offerings, securing RM 500K in digital sales within six months.
- Negotiated long-term agreements with agencies/brands, strengthening recurring revenue streams.
- Represented the company at industry events, building thought leadership and strategic partnerships.
Media Manager
VGI Global Media Sdn Bhd
03.2018 - 09.2020
- Delivered award-winning campaigns, including Wonda Coffee Lane (Mumbrella Asia Award 2018).
- Led integrated campaigns with global brands (Disney, COTY, Nestlé, Samsung), maximizing engagement.
- Drove MRT Malaysia’s first in-station activations and pioneered new brand experiences.
- Cultivated deep partnerships with agencies and C-suite clients to expand business footprint.
Senior Executive, Account Servicing (Agency)
Star Media Group
10.2013 - 02.2018
- Managed RM 20M+ annual contract value, leading 360 campaigns across digital, print, TV, and radio.
- Accelerated revenue through strategic partnerships, sponsorships, and new media solutions.
- Built and maintained strong client trust with top brands (Petronas, Samsung, Honda, Maybank, Citibank).
Education
Bachelor of Business Management (Hons) - Marketing
Multimedia University
10.2012
Skills
- Consultative & Solution-Based Selling
- Digital & Mobile Advertising (OOH, Display, Programmatic)
- Client Acquisition & Relationship Management
- Passionate about Revenue Growth & Pipeline Development
- Campaign Innovation & Data-Driven Optimization
- Strategic Planning & High-Impact Negotiation
- Cross-Functional Team Leadership, C-Suite Presentations & Storytelling
Accomplishments
- Mumbrella Asia Award 2018 – Wonda Coffee Lane Campaign
- Boosted annual revenue by 400% in 2021 at Pi Interactive
- Launched first Burberry MRT ad in Bukit Bintang
- Executed first lenticular OOH campaign in Malaysia – Disney’s Mulan (2020)
Certification
Dale Carnegie Sales Training (2019)
References
Ann Ann, Ng, Head of Clients Team, annann.ng@groupm.com
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Timeline
Account Manager
Moove Media Pte Ltd
05.2024 - Current
Business Development Manager
Pi Interactive Sdn Bhd
10.2020 - 03.2023
Media Manager
VGI Global Media Sdn Bhd
03.2018 - 09.2020
Senior Executive, Account Servicing (Agency)
Star Media Group
10.2013 - 02.2018
Bachelor of Business Management (Hons) - Marketing
Multimedia University
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