Adobe Illustrator
Marketing Manager
YTL Starhill Global Property Management Pte Ltd
Singapore
07.2023 - Current
Jessica Yap
Marketing Manager
Singapore
Work History
Editor-in-Chief
Couture Troopers Magazine
www.couturetroopers.com
01.2012 - Current
Assistant Marketing Manager
YTL Starhill Global Property Management Pte Ltd
Singapore
02.2019 - 06.2023
A&P Executive
Takashimaya Singapore Ltd
Singapore
02.2017 - 02.2019
Marketing & Digital Lead
Mondo Vantaggio Luxury
Singapore
05.2016 - 01.2017
Marketing & Events Management Executive (APAC)
FiDé Business Solutions Pte Ltd
08.2015 - 01.2016
Editor
Designaré Magazine
08.2015 - 01.2016
Creative Designer
C+C&Co
Singapore
04.2014 - 06.2014
Apprentice
Daniel Boey Pte Ltd
Singapore
09.2013 - 12.2013
Senior Marketing & Visual Merchandiser
Isetan
Singapore
03.2012 - 07.2013
Marketing & Visual Merchandiser
Isetan
Singapore
07.2010 - 03.2012
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Education
Bachelor of Arts (First Class Honours) - Fashion Media & Industries
University of London, Goldsmiths
07.2013 - 06.2015
Diploma - Apparel Design & Merchandising
Temasek Polytechnic
04.2007 - 03.2010
Skills
Innovative thinking
Digital marketing
Staff management
Creative direction
Marketing campaign development
CRM management
Budgeting and allocation
SEO optimization
Customer acquisition
Retail marketing
Partnership marketing
Adobe creative suite
Summary
Experienced Marketing Manager with over 14 years in the fashion, retail, and luxury industries. She spearheads A&P initiatives and campaigns for prime shopping destinations along Singapore's prestigious Orchard Road, including Wisma Atria and Ngee Ann City's strata area.
Her professional accomplishments span Marketing Communications, PR, Digital & Social Media Strategies, and Events Management for notable companies and brands such as Takashimaya, Isetan, MANGO (Singapore), FiDé Fashion Weeks in the APAC region, and the Asian Couture Federation (ACF).
She also holds a Professional Certificate in Digital Marketing from the National University of Singapore (NUS).
Certification
- Professional Certificate in Digital Marketing - National University of Singapore (NUS)
- WSQ Search Engine Optimisation (SEO) Certification - Equinet Academy
- WSQ Social Media Marketing Certification - Equinet Academy
- WSQ Digital Marketing Strategy Certification - Equinet Academy
- Google Analytics Individual Qualification - Google Digital Academy
Software
Adobe Indesign
Adobe Photoshop
Wordpress
Microsoft Office
PowerBI
Accomplishments
- Concept and campaign lead for Wisma Atria Christmas campaigns and mall decorations from 2019 - 2025 (except 2024)
- Organised Singapore's first couture Barbie exhibition ('Wings of Christmas') and largest Barbie Christmas tree in 2025 alongside Jian Yang, the world's 2nd largest and Asia's largest Barbie collector.
- Top 10 for the Cuckoo Couture Fashion Design Awards, orgnanised by Butter Factory Singapore.
Interests
Fashion, luxury and contemporary culture
Exhibition & event curation
Digital content strategy & social media trends
Art & design
Pop culture branding
Editorial writing & creative direction
Quote
Style is a way to say who you are without having to speak.
Susan Sontag
Languages
English
Bilingual or Proficient (C2)