Jessica Tan
Summary
Regional Planning Manager with more than 10 years leading organizational planning functions in support of overall business strategy and goal achievement. Knowledgeable industry veteran with background analyzing report data, controlling inventory and forecasting. Innovative with history crafting new strategies for planning process and tactics to boost sales.
Overview
11
11
years of professional experience
Work History
REGIONAL RETAIL PLANNING MANAGER
Puma SEA
09.2021 - Current
- Managed Sales, inventory, and financial plans of Eur 100 million business consisting of Footwear, Apparel, Accessories
- Successfully implement strategies that meet and exceed sales and inventory goals
- Regional planning for Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam
- Planning for four channels of distribution: Outlet, Online, Full Price, Mono Doors
- Optimize sales and inventory through identifying weekly wins and opportunities with KPI, inventory reports and reviewing of promotion performance
- Leading continuous alignments between departments and stakeholders to ensure projects/objectives are met
- Lead and implemented new processes to drive sales and inventory productivity
- Improved project efficiency by streamlining planning processes and implementing effective communication strategies.
- Manage open-to-buy activities. Optimize inventory with pre-seasonality planning of next season launch and management of end of season and aged inventory.
- Manages in-season planning through monitoring of markdowns and proposing promotional strategy to drive sales and inventory.
- Ensure inventory movement planned for end of season and aged inventory are executed on a timely manner.
- Monitoring inventory health and highlight risk if any across all categories in all regions.
- Article level planning to drive aged inventory efficiency.
- Work with Allocation team to ensure adequate inventory for assigned regions.
- Work with merchandisers to develop promotional strategies, analyze promotional effectiveness and make future recommendations.
- Monthly rolling forecast based on past months and past years trends with consideration of upcoming month promotions and real estate updates
- Projections of incremental sales and discounts with promotion simulation.
- Weekly projection and review of sales internally across regions to understand business needs and to close gaps to budget/rolling forecast.
- Planning yearly budget for stores across all regions and aligned with company directions.
- Develop analysis to understand all significant variances to plan and develop action plan for operation managers to execute.
REGIONAL SENIOR PLANNER
Valiram Group / Victoria's Secret
07.2015 - 09.2021
- Managed margin, inventory, assortment and financial plans for USD $120 million business consisting of Bra, Sleep, Apparel, Fragrances and Accessories
- Regional planning for up to 10 countries; Singapore, Malaysia, Indonesia, Thailand, Australia, Macau, Hong Kong, China, Philippines and Russia
- Planning for four channels of distribution: Outlet, Online, VSBA, VSFA (Flagships)
- Enhanced project efficiency by streamlining workflows and implementing time-saving processes.
- Developed new frameworks and reporting tools to drive efficiency.
- Manage monthly brand level open-to-buy activities.
- Forecast sales units for upcoming months through category penetration projections for open-to-buy activities.
- Planning of pre-season to post-season alignment with brand and incorporating high impact promotions to achieve financials committed. Seasonal plans will flow into OTB.
- Develop analysis to understand all significant variances to plan and develop action plan for stores managers to execute.
- Monthly rolling forecast exercise to project current trend.
- Weekly review of business with operations team across regions and understand business needs in order to close gaps to budget and rolling forecast.
- Develop multi-tier level pricing recommendations aligned with business unit's financial plan.
- Planning budget for stores across all regions and aligned with company directions.
- Ensure healthy inventory and highlight risk if any across all categories in all regions.
- Understand weekly wins and opportunities through analyzing KPI and reviewing promotion performance.
- Implement end of season stock management.
- Work with merchandising and marketing to develop promotional strategies. Analyze promotional effectiveness and make future recommendations.
- Projections and simulation of our high impact mechanics.
- Manages and executes to promotional strategy; manages assortment to approved inventory levels
- Work with allocation team to ensure adequate inventory for assigned regions.
- Setting KPI target for field team to achieve projected sales target.
- Liaise with Central Planning Team and Area Managers to set and finalize daily store targets.
- Analyze business unit profit and loss and implement solutions to improve business margin and bottom line profit.
BRAND MERCHANDISER
Seager Inc.
01.2014 - 07.2015
- Handle approximately 20 brands; Top 5 of my active brands include Klean Kanteen, Humangear, Pacsafe, LOQI and Mandarina Duck
- Assist our corporate client on product enquiries
- Deduce appropriate price point for each product
- Coming up with promotion and marketing ideas for each brand
- Identify competitors and do brand comparison time to time to maintain competitive edge.
- Sourcing and reviewing the market possibility for new brands.
- Planning budget for each brand.
- Liaising closely with overseas suppliers; negotiating cost and drafting agreement etc.
- Monitoring brand's VM through counter visits.
- Preparing special pricelist for warehouse sales and atrium fairs.
- Handling customer's complaint and enquires.
- Handle warranty (repair/replacement) and QC issue.
- Maintaining and monitoring healthy inventory level of each brand.
- Monitoring stock inventory movement across business units.
MANAGEMENT ASSOCIATE
Seager Inc. / Retail Operations, Marketing & Merchandising
05.2013 - 12.2013
- Rotated across 3 departments
- Building rapport between front and back-end operations.
Education
Bachelor of Business Management - Major Finance
Royal Melbourne Institute of Technology / SIM
06.2013
Diploma in Business Informatics - Major Business
Nanyang Polytechnic
05.2009
Skills
- Forecasting
- Cross-Functional Collaboration
- Sales & Inventory Planning
- Merchandising
- Analytical skills
- Strong communication
- Accuracy and attention to details
- Organization and prioritization
- Problem solving
- Team Player
- Excel, Powerpoint, Word
- SAP, BI,QV, Tableau
Accomplishments
- Developed and implemented inventory management strategies that reduced excess stock, minimized stockouts, and improved inventory turnover rates by +50%.
- Implemented and streamline processes leading to improvement in inventory efficiency.
- Implemented strategic sales plans that led to significant increases in revenue and profitability (~+20%).
- Improved efficiency by reducing 70% of time required through automation of reports.
- Awarded Department Champion in 2022.
Current Annual Package
$100,000
Expected Annual Package
$110,000
Personal Information
Notice Period: 3 months
Timeline
REGIONAL RETAIL PLANNING MANAGER
Puma SEA
09.2021 - Current
REGIONAL SENIOR PLANNER
Valiram Group / Victoria's Secret
07.2015 - 09.2021
BRAND MERCHANDISER
Seager Inc.
01.2014 - 07.2015
MANAGEMENT ASSOCIATE
Seager Inc. / Retail Operations, Marketing & Merchandising
05.2013 - 12.2013
Bachelor of Business Management - Major Finance
Royal Melbourne Institute of Technology / SIM
Diploma in Business Informatics - Major Business
Nanyang Polytechnic
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