Jessica Loh Cheng Yee
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and management abilities.
Overview
29
29
years of professional experience
Work History
Director of Sales, Business Travel
Far East Hospitality Management Pte Ltd
04.2015 - 04.2024
- Grow Corporate base by successfully growing RFP portfolio.
- Establish Government segment by working with ministries, statutory boards and universities to bring in government businesses.
- Establish MICE segment by working with Singapore Tourism Board to join destination bids to win conferences, events and exhibitions to Singapore.
- Work with Professional Conference Organisers, Housing Bureaus, MICE agents and local Destination Management Companies to bring in MICE groups.
- Handle owner’s account and assist CEO in qualifying and converting sales leads from his business contacts and associates.
- Attend trade shows and events to network and explore business opportunities.
- Enhance customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieve regional sales targets through effective territory management and relationship building with key clients.
- Increase sales revenue by developing and implementing strategic plans and setting performance goals.
- Manage complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Consistently service accounts to maintain active contacts and continuously promote profitable offerings.
Director of Sales
Millennium and Copthorne International Limited
12.2013 - 03.2015
- Manage and develope new business opportunities
- Increase revenue through corporate presentations, telemarketing and analyzing business trends to grow new market segments
- Self-motivator to achieve sales target
- Active networking and explored business opportunities at trade shows, Sales Missions, corporate functions and events
Director of Sales
Swissotel Merchant Court
04.2013 - 11.2013
- Increase revenue through corporate presentations, telemarketing and analyzing business trends
- Implement sales initiatives based on business trends and needs, to achieve sales targets and goals
- Prepare and analyze Weekly Report and Monthly General Manager’s Report
- Active networking and explored business opportunities at trade shows, Sales Missions, corporate functions and events
- Involved in Annual Marketing Plan & Budget
- Manage performance of a team of eight members in Room Sales, including motivating them to exceed budget
- Improve administration process
Assistant Manger – Administration (Security, Projects and Planning)
KPMG Services Pte Ltd
07.2012 - 04.2013
- Lead Clients’ Service Team in achieving Gold Award for Service Excellence Team Awards 2012
- Implementation of security system upgrade, including installation of CCTV and employee card access
- Analyze and improve system and workflow for Stationery Requisition
- Analyze and improve workflow for Business Support Help Desk
- Manage budget and expenses for firm’s stationery, insurance and corporate memberships
- Provide overall supervision at Clients’ Meeting Floor, Mobility Hub, Administration Department and Warehouse
- Provide overall supervision on logistics for warehouse, including storage for archive files and destruction
- Core team member in working with Quality Department to ensure Service Excellence for clients and colleagues
- Provide on job coaching and manage work performance 00000
- Analyze and make recommendations on administrative policies, based on business needs.
Senior Executive - Administration
KPMG Services Pte Ltd
08.2011 - 06.2012
- Recruitment and performance management of 11 Officers and 3 Service Assistants, to ensure service excellence on client's facing floor
- Identify areas for training at Clients Meeting Floor and Mobility Hub, and work closely with Learning & Development Department and Quality Department
- Evaluate and make recommendations to improve administration flow for Clients Meeting Floor and Mobility Hub
- Maintain good vendor relationship and evaluate contracts to drive better bargain
- Generate and analyze utilization reports for meetings room and hub desks and make recommendations to policy for both resources
- Maintain stock inventory for sundries, electrical supply and carpet tiles for Clients Meeting Floor and Mobility Hub
- System Administrator for I-Book (an in-house resource booking system).
Executive, Administration
KPMG Services Pte Ltd
06.2011 - 08.2011
- Draft policies for Clients Meeting Floor (that comprises 14 meeting rooms and 1 Boardroom) and Mobility Hub (that comprises of 9 meeting rooms and 167 hub desks)
- Source and negotiate procurement of crockery, cutlery, glassware and pantry equipment
- Work with Director of Marcoms on designing new uniforms for Liaison Team, to reflect core values of the firm
- Develop new beverage list for newly renovated Clients Meeting Floor
- Identify, source and negotiate course fees when engaging external trainers for Liaison Team and Hub Officers.
Regional Director of Sales
Millennium & Copthorne International Limited
01.2010 - 03.2011
- Secure RFP bids from both Corporate and Government accounts to increase market share and presence for hotels globally, primary in Asia Pacific region
- Negotiate hotel contracts and work with Distribution Services Team to ensure rates are loaded onto GDS timely and accurately
- Increase revenue through corporate presentations, telemarketing and analyzing business trends
- Implemented sales initiatives based on business trends and needs, to achieve sales targets and goals
- Manage and develop new business opportunities for hotels in Asia
- Prepare and analyze monthly Global Sales Offices Month End Reports from Singapore, Hong Kong, Taiwan, Shanghai and Beijing, and implement strategies to grow revenue
- Active networking and explore business opportunities at trade shows, corporate functions and events
- Organize the Millennium & Copthorne Asia Pacific Road Show
- Organize the Millennium & Copthorne Hotels Corporate Thank You Party
- Involve in the preparation and presentation of the Annual Marketing Plan & Budget
- Manage performance of regional sales team, including motivating them to exceed budget
- Manage performance of Central Reservations Team, including increasing revenue by means of overcoming resistance to confirm reservations and up selling room packages.
Assistant Director of Sales, Corporate
Millennium & Copthorne International Limited
03.2008 - 12.2009
- Secure RFP bids from both Corporate and Government accounts to increase market share and presence for Hotels globally, primary in Asia Pacific region
- Increase revenue through corporate presentations, telemarketing and analyzing business trends
- Active networking and explore business opportunities at trade shows, corporate functions and events
- Manage and develop new business opportunities
- Organize the first Millennium & Copthorne Asia Pacific Road Show and Thank You Party.
Sales & Marketing Manager
Pacific World Singapore Pte Ltd
07.2007 - 03.2008
- Effective account management to ensure high customer retention rate
- Customize B2B solutions for corporate clients to develop new business opportunities
- Increase revenue through corporate presentations, telemarketing and analyzing business trends
- Active networking and explore business opportunities at trade shows, corporate functions and events.
Business Development Manager
Mandarin Oriental, Singapore
03.2006 - 12.2006
- Effective clients’ management to ensure maximum customer satisfaction
- Increased revenue through sales meetings, blitz, corporate presentations and analysing business trends
- Managed and developed new business opportunities
- Secured “Request for Proposal” bids to increase market share and presence for the Hotel
- Active networking and explore business opportunities at trade shows, corporate functions and events.
Associate Director of Business Development
Holiday Inn Atrium Singapore
06.2005 - 01.2006
- Managed performance and development of the sales team
- Chaired the weekly Sales & Marketing Meetings including motivating the sales team to achieve the business goals and resolving operational issues
- Implemented sales initiatives based on business trends and needs, to achieve sales targets and goals
- Executed the yearly Training Program as a Certified Trainer for the Sales & Marketing Department
- Developed and launched re-branding programme & related activities
- Conceptualised and executed Corporate Events for the Hotel’s top Corporate and Leisure Accounts
- Involved in the preparation and presentation of the Annual Marketing Plan & Budget.
Business Development Manager
Royal Plaza on Scotts
10.2003 - 06.2005
- Increased revenue through sales meetings, blitz, corporate presentations and analyzing business trends
- Effective clients’ management to ensure maximum customer satisfaction
- Provided training to the sales team on completing “Request for Proposal” and coordinated all submissions for the Hotel
- Attended road shows in Hong Kong to generate business interest and explore new business opportunities
- Networking & business development activities at trade shows, corporate functions and events.
Sales & Marketing Executive
Millennium & Copthorne International Limited
01.2002 - 09.2003
- Coordinate participation in tradeshows, organize corporate functions and events
- Manage regional sales enquiries - both corporate and leisure
- Prepare monthly statistical reports to analyze the performance of the Regional Sales Offices in Hong Kong, China, Japan, Australia, New Zealand, UK and USA
- Coordinate and submit “Request for Proposal” bids on a regional level, for all the 5 Hotels in Singapore
- Provide administrative and sales support to 5 Regional Director of Sales.
Sales Secretary
Grand Copthorne Waterfront Hotel
09.1999 - 12.2001
- Set up administration system in the Sales & Marketing Department from ground zero
- Provide administrative support to the Director and Assistant Director of Sales & Marketing
- Provide supervision and training to 3 Sales Coordinators
- Responsible for the administrative and day to day operations of the Sales & Marketing Department
- Manage sales enquiries
- Prepare the Annual Budget Report and monthly management reports for the Sales & Marketing Department.
Programme Executive
Stansfield School of Business
08.1998 - 09.1999
- Provide supervision to two Program Assistants and three Customer Service Officers
- Provided training on managing sales enquiries, telephone etiquette and product knowledge to team of Program Assistants and Customers Service Officers
- Work closely with Head of Academic on students’ feedback on all lecturers
- Work closely with Head of School Administration on improving administration of students' enrolment and fees collection.
Product Executive
VMS Asia Pacific Pte Ltd
05.1997 - 06.1998
- Procurement and Product Management for Polo Ralph Lauren Eyewear
- Marketing and sales activities
- Athletes’ Sponsorship
- Window display and product placement in retail outlets.
Project Secretary
Singapore Exhibition Services Pte Ltd
05.1995 - 04.1997
- Provide secretarial support to Project Director and Project Sales Manager
- Execute marketing activities for all trade exhibitions under Project Team
- Coordinate operational activities and liaise with exhibitors, stand builders and freight forwarders on site exhibition venue.
Education
Diploma in Tourism Studies -
Singapore Hotel Association Technical Education Centre (SHATEC)
GCE ‘A’ Levels -
Jurong Institute
Skills
- Clients Relationship Management
- Organizational & Communications Skills
- Timely Follow-up and Tracing
- Interpersonal Skills
- Business Development
- Administration
- Sales training and leadership
- Revenue Growth
Accomplishments
Award Recipient for Pingat Bakti Masyarakat (COVID-19)
Award Recipient for COVID-19 Resilience Medal
References And Testimonials
Pleased to provide upon request.
Timeline
Director of Sales, Business Travel
Far East Hospitality Management Pte Ltd
04.2015 - 04.2024
Director of Sales
Millennium and Copthorne International Limited
12.2013 - 03.2015
Director of Sales
Swissotel Merchant Court
04.2013 - 11.2013
Assistant Manger – Administration (Security, Projects and Planning)
KPMG Services Pte Ltd
07.2012 - 04.2013
Senior Executive - Administration
KPMG Services Pte Ltd
08.2011 - 06.2012
Executive, Administration
KPMG Services Pte Ltd
06.2011 - 08.2011
Regional Director of Sales
Millennium & Copthorne International Limited
01.2010 - 03.2011
Assistant Director of Sales, Corporate
Millennium & Copthorne International Limited
03.2008 - 12.2009
Sales & Marketing Manager
Pacific World Singapore Pte Ltd
07.2007 - 03.2008
Business Development Manager
Mandarin Oriental, Singapore
03.2006 - 12.2006
Associate Director of Business Development
Holiday Inn Atrium Singapore
06.2005 - 01.2006
Business Development Manager
Royal Plaza on Scotts
10.2003 - 06.2005
Sales & Marketing Executive
Millennium & Copthorne International Limited
01.2002 - 09.2003
Sales Secretary
Grand Copthorne Waterfront Hotel
09.1999 - 12.2001
Programme Executive
Stansfield School of Business
08.1998 - 09.1999
Product Executive
VMS Asia Pacific Pte Ltd
05.1997 - 06.1998
Project Secretary
Singapore Exhibition Services Pte Ltd
05.1995 - 04.1997
Diploma in Tourism Studies -
Singapore Hotel Association Technical Education Centre (SHATEC)
GCE ‘A’ Levels -
Jurong Institute
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