Summary
Overview
Work History
Education
Skills
Timeline
BACKGROUND INFORMATION
Professional Development
BACKGROUND INFORMATION
PERSONAL
Generic
Jessica Germaine Tok

Jessica Germaine Tok

Head Of Trading
Singapore

Summary

Driving Growth: Exceeding sales targets while optimizing costs through innovative solutions.

Strategic Innovation: Challenging the status quo to deliver best-in-class results within budget and time constraints.

Talent Development: Fostering collaborative teams, recognizing individual strengths, and mentoring team members to drive business success and unlock their full potential.

Results-Oriented: As a dominant leader (DISC profiling), driving goal-oriented results through assertive and disciplined leadership, prioritizing tasks, and maintaining high standards.

Customer-Centric: Prioritizing delightful customer experiences to drive business growth and loyalty.



Overview

30
30
years of professional experience
4012
4012
years of post-secondary education

Work History

Head of Trading

Watsons Personal Care Stores Pte Ltd
07.2023 - 02.2025
  • Spearheaded financial planning & P&L performance: Managed comprehensive budgets, conducted quarterly reviews for financial performance, and ensured alignment with business objectives.
  • Drove strategic business growth: Crafted and implemented long-term (3-5 years) strategic plans with SMART targets, achieving 8-15% YoY growth and driving business success.
  • Optimized sales strategies: Tracked daily sales performance, analyzed customer trends to identify opportunities, and optimized strategies, resulting in a 12% revenue growth vs previous year.
  • Leveraged market insights: Utilized industry-leading tools like Nielsen and IQVIA for market analyses, gaining actionable insights into trends, competitors, and customer behavior to inform business decisions.
  • Executed multi-channel sales events: Planned and executed sales events across offline and online channels, leveraging trends and insights to drive growth, boost engagement, and enhance brand visibility.
  • Improved inventory efficiency: Implemented strategies to adjust stock levels to meet company expectation of 99%, address slow-moving stock, minimize waste, and optimize inventory turnover.
  • Negotiated key supplier contracts: Spearheaded regional negotiations with suppliers, securing favorable terms, achieving cost efficiencies, and ensuring consistent performance across countries.
  • Drove Health & Beauty growth: Designed and executed strategies for the portfolio, focusing on market trends, customer insights, and competitor activity, and driving growth, experience enhancement, and market leadership.

Trading Controller / Senior Merchandising Manager

Watsons Personal Care Stores Pte Ltd
06.2016 - 06.2023
  • Led Cross-Functional Teams to Deliver 20% Growth: Managed teams across Health & Wellness, Personal Care, Direct Model, achieving KPIs and driving business success.
  • Drove eCommerce Success: Optimized product listings, collaborated on online sales strategy, and tracked performance to fuel sustained online growth.
  • Exceeded Sales Targets: Developed and executed strategic plans, expanding profit margins and increasing market share.
  • Shaped Regional Strategy: Conducted sales forecast meetings and trading reviews, informing promotional plans.
  • Boosted Promotion Effectiveness: Collaborated with marketing and analysts to evaluate promotions and inform future activities.
  • Streamlined Operations: Improved processes in promotion planning, trading, and eCommerce, enhancing productivity.
  • Fostered Business Growth: Strategized with buyers, negotiated with suppliers, and identified new opportunities.
  • Drove Customer-Centric Growth: Focused on understanding consumer behavior to inform business strategies.

Merchandising Manager – (Skincare, Personal Care & Health & Wellness)

Watsons Personal Care Stores Pte Ltd
05.2014 - 05.2016
  • Transformed Skincare, Healthcare for business objectives: Managed team of buyers, trainee, assistants for business success to achieve company target of 15%.
  • Accelerated sales targets & 15% YoY growth: Met departmental goals via strategic planning and execution.
  • Orchestrated alignment with top management: Provided weekly sales updates and action plans for business success.
  • Optimized buyer performance & objectives: Conducted weekly meetings for objective setting, progress monitoring.
  • Collaborated for promotion efficacy: Worked with Marketing, analysts for promotion evaluation and profit drive.
  • Monitored trends & catalyzed growth: Conducted supplier reviews, store visits for market trends, business growth.

Trade Marketing Manager

DKSH (S) Pte Ltd
01.2013 - 05.2014
  • Drove Business Growth: Managed multiple retailers and channels, negotiating promotions and listings for revenue growth.
  • Strategic Partnerships: Collaborated with Category Managers and buyers to align sales and profit strategies with company objectives.
  • Led High-Performing Team: Led 20+ member sales team, conducting briefings and driving team performance.
  • Market Insights: Conducted store visits to gather market insights, competitor activities, and build relationships.
  • Inventory Optimization: Maintained efficient inventory management, analyzing IMS and conducting rolling forecasts to meet sales targets.
  • Procurement Excellence: Utilized SAP for streamlined procurement, managing orders and tracking shipments for accuracy.
  • Executed Effective Marketing: Developed and implemented advertising campaigns with media partners to support sales objectives.
  • Market Expansion: Successfully onboarded new products, ensuring regulatory compliance and strategic pricing for business growth.
  • Sales Performance: Managed channel sales targets, tracked daily sales performance, and adjusted activities for maximum impact.

Category Manager / Category Executive - Giant / Shop N Save

DFI Retail Group
11.2006 - 12.2012
  • Category Leadership: Previously led Dairy & Frozen Departments for 3 years and Breakfast Foods department for 1 year, before steering Health & Beauty and Baby Food categories to achieve $45 million annual sales for Giant & Shop N Save.
  • Supplier Negotiations: Negotiated promotions, listings, margins, and volume to drive revenue growth.
  • Business Review & Analysis: Conducted reviews with suppliers, analyzing promotion effectiveness and ensuring alignment with objectives.
  • Promotion Optimization: Evaluated promotion profitability and sales performance, updating suppliers on company objectives.
  • Market Insights: Informed business strategies through store visits, competitor analysis, and trend monitoring.

Confidential Secretary - 7-Eleven Singapore

DFI Retail Group
09.2000 - 10.2006
  • Strategic Support: Provided admin support to Merchandise Director, planning schedules, managing travel, and coordinating meetings.
  • Product & Registration Management: Managed product samples, APAC registration, and collaborated with distributors for product registration.
  • Business Planning & Execution: Compiled sales data, developed budgets, and demand plans using "best time, best place, best promotions" approach, collaborating with suppliers, Marketing, and Operations to drive sales growth.
  • Promoted to Category Executive, Giant Hypermarket, leveraging expertise in category management and business growth)

Store Manager / Assistant Store Manager / Shift Manager, 7-Eleven Singapore

DFI Retail Group
01.1995 - 02.2000
  • Drove Sales Growth: Achieved 10% incremental sales vs budget, demonstrating effective sales strategies and leadership.
  • Operational Excellence: Managed outlet operations, controlling costs and driving business performance to achieve profit and sales objectives.
  • Team Development: Led and coached staff, recruiting and training team members to enhance skills, drive business growth, and ensure customer satisfaction.

Education

Advanced Diploma - Business Management

Management Development Institution of Singapore
Singapore
02-2009

Diploma - Retail Management

Management Development Institution of Singapore
Singapore
11-2004

Skills

Business growth strategy

Timeline

Head of Trading

Watsons Personal Care Stores Pte Ltd
07.2023 - 02.2025

Trading Controller / Senior Merchandising Manager

Watsons Personal Care Stores Pte Ltd
06.2016 - 06.2023

Merchandising Manager – (Skincare, Personal Care & Health & Wellness)

Watsons Personal Care Stores Pte Ltd
05.2014 - 05.2016

Trade Marketing Manager

DKSH (S) Pte Ltd
01.2013 - 05.2014

Category Manager / Category Executive - Giant / Shop N Save

DFI Retail Group
11.2006 - 12.2012

Confidential Secretary - 7-Eleven Singapore

DFI Retail Group
09.2000 - 10.2006

Store Manager / Assistant Store Manager / Shift Manager, 7-Eleven Singapore

DFI Retail Group
01.1995 - 02.2000

Advanced Diploma - Business Management

Management Development Institution of Singapore

Diploma - Retail Management

Management Development Institution of Singapore

BACKGROUND INFORMATION

My adventure in retailing started when I was only 15 years old in 1990. 7-Eleven opened my eyes and understanding to the fantastic and challenging world of retail and my life has not been the same again for positive reasons. I have brought with me more than 30 years of retail experience. 7-Eleven / Giant & Shop N Save and Watsons. They not only gave me a sound understanding of convenience store business function but also enabled me to grow as a leader. Since the current retail industry is very labor intensive, it provided me countless opportunities to develop my potential as a coach and a mentor by discovering talents, nurturing, and grooming them. This opportunity has been truly rewarding.

Professional Development

Leadership Development

  • Ignite Leadership Program (1-year overseas)
  • Aspire Leadership Program (1-year virtual)
  • Develop to Lead Program (1.5 years)
  • 7 Habits of Highly Effective People
  • Coaching and Leadership, Strategic Thinking

Retail Management

  • Retail Buying, Store Management Program
  • Profitability Driving Retail Skills Development

Communication and Presentation

  • Effective Communication and Presentation Skill
  • Better email, memo, and letter writing

Sales and Negotiation

  • Selling for Growth, influencing and Persuasion
  • Trading Academy - Advanced Negotiation Course

Performance Management

  • SMART Goal & Performance Management
  • Effective Costing & Budgeting

Assessment and Development

  • Hogan - MVPI (Motives, Values, Preferences Inventory) and HBRI (Hogan Business Reasoning Inventory)
  • Behavioral & Competency-Based Interviewing Skill Workshop
  • Emergenetics Meeting of the Mind

Technical Skills

  • MS-Windows, MS-Office, MS-Publisher & Internet
  • Word, Excel & PowerPoint (Intermediate)

Project Management

  • Project Management – Essential Tools & Techniques

BACKGROUND INFORMATION

  • Transformational Leader: 30+ years of experience driving sales growth, operational efficiency, and team development
  • Proven Track Record: Delivering exceptional business outcomes and exceeding targets
  • Expertise: Strategic planning, team leadership, talent development, and customer-centric initiatives
  • Renowned Organisations: Experience working with 7-Eleven, Giant, Shop N Save, and Watsons

PERSONAL

  • Results-Driven Leader: Delivering high-impact results through analytical expertise and strategic leadership.
  • Effective Communicator: Influencing and engaging others through strong interpersonal and presentation skills.
  • Team Empowerment: Driving success through target-oriented leadership and team collaboration.
  • Adaptable Achiever: Thriving in fast-paced environments and delivering results under pressure.
  • Impactful Presenter: Rallying teams and driving results through compelling communication.
Jessica Germaine TokHead Of Trading