Jerome Chan

Experience across various industries - FMCG, Retail, Tech & Fintech:

• Manages full cycle account matters (Relationship management, requirement collection, project management, onboarding and delivery, budgeting, resourcing, account planning, renewals)
• Primary point of contact for all stakeholders
• Manages the production aspects of projects & campaigns from conceptualization to execution
• Supervises all production-related work to ensure the meeting of deadlines and budget
• Strategic account planning with management team for each FY
• Responsible for achieving sales/revenue targets.
• Grew key account from 5k to 100k monthly
• Preparing & delivering account or project presentations to wider groups
• Heavy focus on building relationships and managing conflict to ensure project progress is not impacted
• Analyzed customer feedback to identify areas for improvement, leading to enhanced product offerings.
• Managed a portfolio of key accounts, maintaining strong relationships and ensuring high levels of satisfaction.
• Collaborative individual that coordinates with internal teams (sales, marketing, analytics) to provide prompt support and address client needs efficiently.
• Directly reports to CEO

• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

• Responsible for ensuring that our branding is aligned with our products and services
• Monitor marketing trends and keeping a close eye on competitive products in the marketplace
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Evaluating brand performance and market positioning
• Handle brand positioning through corporate and consumer level by developing strategic plans and campaigns
• Develop and boost stronger relations with customers through the use of our new customer loyalty program
• Analyzing our data to amplify our company's service offerings.

• Daily planning and execution of marketing and branding activities for various leading global FMCG brands
• These brands include Glad, Clorox, Combat, Renuzit, ArmorAll, STP, Kingsford, and others
• Responsible for adapting a brand strategy across our target markets
• Responsible for planning and executing all campaigns ATL and BTL.