Summary
Overview
Work History
Education
Skills
Personal Information
Publications
Training
Timeline
Generic
JENNY ZHENHUA YAO

JENNY ZHENHUA YAO

Service Market Development/ SYM China Leader
Beijing

Summary

Experienced in aftermarket strategy, forecast and competition mapping. Proven track record in sales, business development and procurement. Ready to leverage skills to enhance organizational success.

Overview

14
14
years of professional experience
2024
2024
years of post-secondary education
2
2
Languages

Work History

Service Market Development /SYM China Leader

Airbus China
05.2023 - Current

Job Responsibilities:

  • Support the regional customer services strategy development through collaboration with Business Units (BUs) in formulating regional Strategy White Paper, Tactical Plan, PESTEL Analysis and participating in the preparation of 2030 ambition workshop materials, market analysis and competition mapping.
  • Responsible for deliver China regional GSF with guidance of global GSF, contributing market context and rationalized figures, collaborating with public relations on media releases and presentations, formulating Q&As, and supporting GSF presentations formulation for both internal and external events.
  • Deliver quarterly intelligence newsletters and analytics, provide monthly Market Insights, contribute to the regional intelligence database, conduct service competition mapping, and support for regional business development market studies.
  • Support global analyses by provide regional market intelligence.

China Chief Representative/Sales Director

Global Aviation. Co
03.2013 - 05.2023

Company Overview: A distribution company specializing in the supply of spare parts to commercial airlines and MROs, serving as an authorized distributor for over a hundred aviation material OEMs. Headquartered in the US, with distribution offices and warehouses located globally.

Job Responsibilities:

  • Established the company's presence in China. Opened China Representative Office, built a bonded warehouse, initiated business relationships with Chinese airlines and MRO customers with a focus on key strategic accounts, obtained quality approval with airline and MRO customers, and involved in hiring and training the sales and customer service team.
  • Developed sales and marketing strategies with guidance from headquarters and in collaboration with OEM suppliers. Negotiated various agreements (BFE, SFE, retrofits, spares) based on evaluation of risk, cost, and profit. Identified opportunities for revenue growth through upselling and cross-selling, and was involved in financial oversight through monitoring customer payment performance.
  • Acts as a crucial link between customers and headquarters. Relays customer feedback to headquarters and OEM suppliers, monitors customer satisfaction, manages operational issues like order delays and complaints, and serves as the escalation point for critical and AOG (Aircraft on Ground) situations.
  • Promotes the company at industry events.


Purchasing Manager - Asia

Greiner Technology Innovation (GTI)
01.2011 - 12.2013

Company Overview: GTI is a holding company under the Greiner Group in Austria, with seven subsidiaries across 19 locations. It focuses on business in the aviation, automobile, plastic packaging, tooling, and forms industries. Greiner Aerospace, a subsidiary of GTI, is a supplier for Safran Seats, Collins Aerospace, and Recaro Aircraft Seating.

Job Responsibilities:

  • Managed material procurement in Asia for seven subsidiaries across 19 locations. Drafted procurement agreements in English and Chinese, guided contractual terms, and ensured material quality met specifications. Negotiated procurement contracts and involved in implementation, tracking, and archiving. Handled supplier correspondence for changes, claims, disputes, and renegotiated contracts when needed.
  • Appointed as GTI's China Representative to support business development, JV, and M&A. Involved in Chinese market research, industry reports formulation, senior leaders communication, facility tours facilitation, negotiations, and business relationships establishment.

Education

Master of Business Administration -

University of Dundee

Bachelor of Science - Business

American College

Skills

  • Market trend analysis
  • Strategic planning
  • Business development
  • Sales strategy development
  • Negotiation
  • Customer service

Personal Information

Nationality: Chinese

Publications

  • China Regional GSF
  • SYM Quarterly Intelligence Newsletter

Training

  • Aviation Material Sales and Distribution
  • Project Management
  • Aviation BFE & SFE programs
  • Competition Mapping
  • Strategy Formulation

Timeline

Service Market Development /SYM China Leader

Airbus China
05.2023 - Current

China Chief Representative/Sales Director

Global Aviation. Co
03.2013 - 05.2023

Purchasing Manager - Asia

Greiner Technology Innovation (GTI)
01.2011 - 12.2013

Bachelor of Science - Business

American College

Master of Business Administration -

University of Dundee
JENNY ZHENHUA YAOService Market Development/ SYM China Leader