Jennifer Tan
Summary
- Self-motivated, results-oriented events expert with 20 years in the Meetings, Incentives, Conferences & Events industry.
- Excellent breadth of event management experience with proven ability to lead, produce and manage large-scale, world-class and million-dollar events locally and globally. Ability to envision and create new approaches and best practices to current and future event programs to achieve event goals.
- A solid reputation for ability to assess business needs, develop cost-saving solutions, and drive customer satisfaction.
- Ability to build mutually beneficial, effective and collaborative relationships with internal and external stakeholders.
- My personal mantra: Be bold or italic. Never regular. Recognise the need to stand out from competition.
Overview
25
25
years of professional experience
Work History
Vice President & Head of Sales, MICE
UOB Travel, a fully owned subsidiary of UOB Group
07.2013 - Current
- Negotiate contracts with Fortune 500 companies to hold their annual meetings and events.
- Proven track record of increasing overall sales 8 - 12% year-on-year and creating "event enhancements" to leverage additional revenue.
- Establish policies and pricing structures to maximise revenue; increasing annual profit.
- Adept in formula ng and implementing solutions to adapt to dynamic business environments.
- Key contact and responsible for a strong, reliable global network of event vendors; hospitality and accommodation providers.
- Effective leader supervising a team of event managers responsible for executing events, including venue research, contract negotiation, food and beverage arrangement, audio-visual, decor, entertainment, transportation, delegate registration, speaker communications, and sponsorship program fulfillment.
- Participate in industry events to promote event services and expand vendor network.
Director of Events
Uber Inc.
01.2018 - 12.2022
- Created the MICE department from the ground up, developed effective processes, marketing and promotional materials / contents, and all contracts guidelines.
- Fulfilled contractual obligations, including vendor coordination, budget administration and program creation.
- Collaborated closely with clients to discuss event details including venue selection, budgets and timelines. Played a significant role in directing marketing and design of event collaterals and publications.
- Supervised teams of onsite staff in positions providing services for accommodation, catering, transportation, audio-visual and entertainment.
Senior Events Manager
Citystate Travel
01.2009 - 12.2018
- Responsible for developing and expanding client base, maintaining existing customers and crafting strategies to grow new business.
- Oversaw and developed event revenue goals for existing and new events.
- Managed logistics of event planning including contract signing, fee collection, event booking and coordination.
- Created analysis of market reception and current competition to create brand awareness that would be seen as unique and enticing to potential clients.
Events Manager
Worldwide Convention Planners
03.2000 - 12.2007
- Managed all aspects of each event including budget, site selec on, hotel and vendor contracts, guest speakers, agenda creation, invitations, printed materials, audio-visual, presentations, rooming list, room drops, flights service, transportation service and management of delegation registration.
- Oversaw the production of collateral publications, including content, design, and editing.
- Supported Events Director in planning and managing the operations of major events, congresses, conferences and incentive programs.
- Actively contributed to the creative think tank to build solid and engaging event programs.
Education
Professional Certificate -
Institute of Banking & Finance (Accredited)
2020
Certificate in Operations Management Innovation -
A*Star Singapore Institute of Manufacturing Tech
2017
Diploma in Tourism Management - Tourism Management
The Chartered Institute of Marketing
2003
Skills
- Event Management
- Budget Management
- Management Skills
- Professional & Work Ethics
- Critical Thinking & Problem Solving Skills
- Strong Oral and Written Communication
- Computer Literacy
Timeline
Director of Events
Uber Inc.
01.2018 - 12.2022
Vice President & Head of Sales, MICE
UOB Travel, a fully owned subsidiary of UOB Group
07.2013 - Current
Senior Events Manager
Citystate Travel
01.2009 - 12.2018
Events Manager
Worldwide Convention Planners
03.2000 - 12.2007
Professional Certificate -
Institute of Banking & Finance (Accredited)
Certificate in Operations Management Innovation -
A*Star Singapore Institute of Manufacturing Tech
Diploma in Tourism Management - Tourism Management
The Chartered Institute of Marketing
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