Summary
Overview
Work History
Education
Skills
Personal Information
Technological Competencies
Timeline
Generic

JENNIFER FERRER

Summary

Results-driven Exports Business Development and Marketing Professional with over 11 years of experience in the FMCG sector, specializing in exports sales and distribution across Asia-Pacific. Proven track record in market expansion, brand launches, and strategic sourcing. Recognized for leadership and innovation during the challenging periods, including receiving the Manager's Award at Mondelez during the Covid-19 pandemic.

Overview

22
22
years of professional experience

Work History

Travelling/Volunteering/Pursued Other Interests

Career Break
03.2022 - Current
  • Volunteered in ministry (organizing events/administrative works).
  • Managed family travel.
  • Operated a home-based baking business.


Key gains:

-Time management

-Event organization

-Personal growth

Business Development Manager, SEA

FOREO International Pte Ltd
01.2022 - 03.2022
  • Company Overview: SEA - Singapore, Malaysia, Indonesia, Vietnam, Philippines & India (Short-term tenure; covering for maternity leave)
  • Drove retail growth across SEA.
  • Successfully opened accounts in India and Philippines.
  • Managed trade marketing, P&L, ande cross-functional sales operations.

Business Development Analyst

Mondelez International AMEA Pte Ltd
05.2016 - 09.2021
  • Company Overview: AMEA Exports - SEA, Pacific Islands & Indochina
  • Led USD 22M portfolio across 16 distributors in SEA, Pacific Islands and Indochina.
  • Achieved 2020 contracts targets in Philippines and Fiji during Covid-19 pandemic.
  • Successfully opened new accounts in Tonga, Papua New Guinea, Fiji and Indonesia.
  • Successfully launched new sourcing in Vietnam, Poland, Thailand, Malaysia, USA, Indonesia and product portfolio on Biscuits, Salty Snacks, Chocolates, Beverage, Gum and Candy to Pacific Islands.

Senior Exports Sales & Marketing Executive

Lotte Confectionery (SEA) Pte Ltd
05.2012 - 05.2016
  • Expanded exports in Philippines, Myanmar and Brunei.
  • Successfully launched Pepero and Choco Pie brands in Myanmar.
  • Optimized distributor execution and KPIs.

Business Development Executive

Seng Hua Hng Foodstuff Pte Ltd (Camel Nuts brand)
03.2010 - 05.2012
  • Developed and executed sales and marketing strategies for overseas distributors particularly SEA, Africa, Europe and US markets.
  • Successfully opened new accounts in Philippines, Maldives and Indonesia.
  • Led trade show marketing and new product development for international markets.

Trade Marketing Executive

Ali Bin Ali Establishment - Qatar Quality Product Division
09.2009 - 12.2009

Inventory Analyst/Supply Chain Officer

Ali Bin Ali Establishment - Qatar Quality Product Division
06.2006 - 08.2009

Event Organiser/Project & Administrative Officer

Global-Link Marketing & Management Services, Inc.
09.2003 - 05.2006

Dealer Coordinator

JVC (Philippines), Inc.
05.2005 - 04.2006

Education

Bachelor - Broadcast Communication

Polytechnic University of The Philippines
05-2003

Skills

  • International Market Expansion
  • Export Sales & Distribution
  • Business Development
  • Distributor Management
  • Account Strategy
  • Market Expansion
  • P&L Oversight
  • Trade Marketing
  • Brand Launch
  • Team Leadership
  • Retail Engagement
  • Digital Collaboration

Personal Information

  • Nationality: Filipino
  • Visa Status: LTVP (with Pre-Approved Letter of Consent, PLOC)

Technological Competencies

  • Intermediate level in Microsoft Office (Word, Excel, PowerPoint, Access)
  • Knowledgeable in 5S, ISO and BRC (British Retail Consortium) Internal Auditing
  • Knowledgeable with Tableau, Netsuite, Oracle Sales Analyzer (OSA), Enterprise Management Information System (eMIS)
  • Proficient in oral and written communication in English and Filipino languages

Timeline

Travelling/Volunteering/Pursued Other Interests

Career Break
03.2022 - Current

Business Development Manager, SEA

FOREO International Pte Ltd
01.2022 - 03.2022

Business Development Analyst

Mondelez International AMEA Pte Ltd
05.2016 - 09.2021

Senior Exports Sales & Marketing Executive

Lotte Confectionery (SEA) Pte Ltd
05.2012 - 05.2016

Business Development Executive

Seng Hua Hng Foodstuff Pte Ltd (Camel Nuts brand)
03.2010 - 05.2012

Trade Marketing Executive

Ali Bin Ali Establishment - Qatar Quality Product Division
09.2009 - 12.2009

Inventory Analyst/Supply Chain Officer

Ali Bin Ali Establishment - Qatar Quality Product Division
06.2006 - 08.2009

Dealer Coordinator

JVC (Philippines), Inc.
05.2005 - 04.2006

Event Organiser/Project & Administrative Officer

Global-Link Marketing & Management Services, Inc.
09.2003 - 05.2006

Bachelor - Broadcast Communication

Polytechnic University of The Philippines
JENNIFER FERRER