Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Jennie Cai

Jennie Cai

Summary

Specialized in increasing brand awareness and patient engagement through innovative social media campaigns and strategic market analysis. Specialized in digital marketing and customer relationship management, brand awareness has been significantly improved. Specialized in advertising management and cultivating strong online communities.

Overview

5
5
years of professional experience

Work History

Marketing Manager

Royal Healthcare
01.2024 - Current

Responsible for developing and executing marketing strategies for the healthcare center, including event planning, social media advertising, market research, and managing platform accounts. Key responsibilities include:

  • Event Planning: Conceptualized and executed various internal and external events to promote the healthcare center, enhance patient engagement, and boost brand recognition.
  • Social Media Advertising: Managed and created targeted ad campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand visibility and attract new clients.
  • Market & Customer Analysis: Conducted in-depth market research and analyzed customer demographics to better understand market trends and identify opportunities for growth.
  • Account Management: Ensured the smooth and consistent operation of all social media accounts, including content creation, scheduling, and community engagement to maintain a strong online presence.

Social Media Intern

Beijing Run Ze Real Estate Limited
08.2019 - 02.2020

Assisted the social media manager in the operation and management of various social media accounts for the real estate company. Responsibilities included content planning, data analysis, and account optimization. Key duties included:

  • Social Media Management: Supported in daily management of multiple social media accounts, including content scheduling, engagement with followers, and responding to customer inquiries.
  • Data Analysis: Compiled and summarized performance data for social media campaigns, identifying trends, and generating reports to optimize future content strategies.
  • Campaign Support: Assisted in executing marketing campaigns and promotions, ensuring timely content delivery and alignment with marketing goals.
  • Market Insights: Conducted research on social media trends in the real estate industry, providing insights to improve campaign strategies and engagement rates.

Education

MBA - Master of Business Administration

London Metropolitan University
10-2023

Bachelor of Arts - Business Management

London Metropolitan University
07-2022

Skills

  • Digital marketing
  • Social media marketing
  • Customer relationship management
  • Social media platforms
  • Marketing analytics
  • Advertising management

Languages

Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Marketing Manager

Royal Healthcare
01.2024 - Current

Social Media Intern

Beijing Run Ze Real Estate Limited
08.2019 - 02.2020

MBA - Master of Business Administration

London Metropolitan University

Bachelor of Arts - Business Management

London Metropolitan University
Jennie Cai