JEFFREY NG
Summary
A dynamic professional with more than 10 years of experience in Sales & Marketing & Revenue Management. An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational attributes. Possess a flexible & detail oriented attitude. Possess good leadership qualities which contribute to building a strong & dynamic team catered to the fast paced ever-changing business environment.
Overview
26
26
years of professional experience
Work History
Commercial Manager
Hilton Garden Inn Singapore
01.2016
- Executed commercial strategies prior to hotel opening.- Gain fair market share on the 7th month of opening.- Ranked 1st in RGI, led competitive set by 15.5pts, grew ARI by 10.6% and MPI by 21.7 %, contributed to overall 49.9% in GOP.- Led hotel to another year of 1st in RGI ranking, exceeding market share by 20.9pts, further increasing ARI by 4.1% & MPI by 0.6% from previous year, directly resulted in 52.5% in GOP.- Exceeding market share for the 3rd year straight with 8.3pts amidst COVID19, achieved 47.6% in GOP
- Responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of Hilton Garden Inn Singapore
- Planning and execution of the commercial strategy and activity through supporting the Revenue management team, Sales, Marketing and e- Commerce
- Seize new opportunities through strong customer relations and works as an Ambassador for the company with our Owners and Key Stakeholders
- Ensures commercial management strategies are set for all revenue streams and that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether in Rooms, outlets or other revenue departments
- Recruit, develop, and retain talents
- Manage performance, develop and evaluate the commercial team members on the agreed KPIâ€s
- Directly accountable for driving the Top line Budget and Forecast by implementing a commercial strategy and business plan through to execution using the Hilton Worldwide Commercial Focus process and all available business tools and intelligence available
- Work with the GM and Finance Manager to ensure profits are maximized in line with GOP
- Support various On Property, RDOS, and Area Marketing teams in coordinating hotel level marketing, sales and public relations activities
- Liaise with regional support and brand teams to provide maximum benefit to hotel performance
- Support the Cluster Revenue Managers/On Property Revenue Manager and RMCC to establish an optimal mix, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies.
01.2015
- Acquired 03 RFP key accounts for 2015, generated a total of US$534K.– Achieved sales budget for the first 03 quarters, grew another 08 new corporate transient accounts
- Increased leisure portfolio with new partners, grew share of wallet by identifying emerging marketâ€s trend of travel and working strategically with partners from China, HK & Japan.
Hilton Singapore Career
01.2013
- Exceeded sales budget for last trimester of 2013 by 23%- Acquired one key account for 2014, generated US$232K in revenue
- Appointed Sales Blitz Champion, organized & implemented business acquisition activities for hotel.
Fairmont Singapore & Swissotel
01.2000
- Singapore Proposed and contracted function spaces (over 27 functions rooms to allocate for different events and over, accommodation rooms) for
- M.I.C.E clients and obtaining room rates to quote through IDeas (Revenue
- Forecasting System)
- Generate proposals accurately and draft up contracts for different business requirements
- Gained knowledge on conducting site inspection for guest while demonstrating professional etiquettes.
Director of Sales
Hilton Singapore Orchard
07.2021 - Current
- Pre-opening Director of Sales, setting up of SOPs for commercial department
- Manage hotel sales and marketing plans to ensure it is accurately interpret and support the objectives of the business and use these plans to focus the sales efforts for all market segments
- Work closely with Senior Management Team to identify and drive focused activities on elements of the business that require additional support
- Prepare company contracts for the hotel in acordance with the current business and pricing conditions
- Growing share of wallet through rfp & group negotiation across different business segments
- Develop the team through leadership and by example to include sales development; participate in the hiring of team members, and their future success
- Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information
- Compile and / or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, Lead Management System, and booking reports
- Contribute to the development of company sales and marketing initiatives by recommending, implementing, and monitoring appropriate local activity
- Contribute to relevant management meetings to develop and implement sales and marketing initiatives.
Commercial Manager
06.2017 - 06.2021
Commercial Director
Conrad Centennial Singapore
05.2019 - 07.2019
- Implemented & executed (with regional office) revenue checklist to ensure property orientates its resources and focus on identified commercial objectives to ensure business continuality before hotel finalised the next Commercial Director
- Provide consultation for various business segments through market observation and strategic implementation
- Supported marketing effort by ensuring hotel remained advantageous on digital platform against it's competitive set of hotels.
Commercial Director
Hilton Hua Hin
04.2019 - 04.2019
- Ensure business continuality before hotel finalised the next Commercial Director
- Overlooked the commercial function of the hotel, provided interim advice and support for the Sales & Marketing department.
Hotel Pre opening Commercial Manager
Hilton Garden Inn Singapore
11.2016 - 05.2017
- Drafting of positioning paper to create hotel awareness prior to hotel opening
- Initiated BAR pricing structure & qualified business pricing and strategies
- Implemented strategies to drive both qualified & unqualified business to optimize business opportunities for the new hotel
- Evaluated hotel market mix and revenue forecasts, utilize commercial focus matrix to develop short, medium and long term strategies
- Created an account diagnostic process and validate conclusions for negotiated business
- Coached, and managed newly established team to deliver commercial success for the hotel while ensuring career development and succession planning within the team
- Allocated Marketing budget to ensure funds and resources created the desired awareness through e-commerce platform, advertising & social media
- Analyzed business mix and implemented strategies to positively influence business performance from various segments.
Senior Sales Manager
05.2013 - 11.2016
Executive Meeting Planner
Singapore Marriott Hotel
06.2012 - 05.2013
- Achieved trimester sales budget (Jan to Apr 2013)
- Converted prospect leads to definite business while working closely with procurement officers & corporate bookers from various industries (Pharmaceutical, Oil & Gas, Engineering and Education).
Sales Coordinator
M.I
02.2011 - 06.2012
GCE
Queensway Secondary School
01.1999 - 12.2004
Education
Bachelor of Science (Hons), 2 -
Management Development Institute of Singapore, University of Bradford
Diploma - Travel, Tourism & Hospitality Management
Class - International Tourism & Hospitality
University of Sunderland
2010
Skills
- Customer Relationship Management
- Business Development
- Strategic Planning
- Sales and Marketing
- Market Trend Analysis
- Contract Terms Negotiation
Timeline
Director of Sales
Hilton Singapore Orchard
07.2021 - Current
Commercial Director
Conrad Centennial Singapore
05.2019 - 07.2019
Commercial Director
Hilton Hua Hin
04.2019 - 04.2019
Commercial Manager
06.2017 - 06.2021
Hotel Pre opening Commercial Manager
Hilton Garden Inn Singapore
11.2016 - 05.2017
Commercial Manager
Hilton Garden Inn Singapore
01.2016
01.2015
Senior Sales Manager
05.2013 - 11.2016
Hilton Singapore Career
01.2013
Executive Meeting Planner
Singapore Marriott Hotel
06.2012 - 05.2013
Sales Coordinator
M.I
02.2011 - 06.2012
Fairmont Singapore & Swissotel
01.2000
GCE
Queensway Secondary School
01.1999 - 12.2004
Bachelor of Science (Hons), 2 -
Management Development Institute of Singapore, University of Bradford
Diploma - Travel, Tourism & Hospitality Management
Class - International Tourism & Hospitality
University of Sunderland
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