Jeff Ng
Summary
Dynamic Sales Director with a proven track record, in driving revenue growth and market expansion. Achieved market growth by increasing revenue for organizations through value-selling methodologies. Expert in channel development and staff management, fostering high-performing teams to exceed targets and drive profitability.
Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic and challenging environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales Director - Southeast Asia
The Lincoln Electric Company (Asia Pacific) P/L
04.2023 - Current
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Fostered a culture of continuous improvement within the sales department, working with team members on their aspirations, skills gaps, and hence forging individual development plans.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company's presence in relevant circles.
- Experience in selling complex or high-end solutions, and capabilities in demonstrating the true financial value of a solution over an existing process.
- Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Channel management - Manage our channel partners across the region. Coming out with channel strategies, coaching, and joint visits to help our partners sell more. Strategize on where to add/remove partners to take the organization's business forward.
Senior Sales Manager
The Lincoln Electric Company (Asia Pacific) P/L
06.2019 - 04.2023
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
- Championed the adoption of new sales tools and technologies to modernize operations, improve efficiency, and enhance overall team performance.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Prepared sales presentations for clients showing success and credibility of products.
Region Sales Manager
The Lincoln Electric Company (Asia Pacific) P/L
11.2015 - 06.2019
- Established strong relationships with key industry players for business growth and expansion.
- Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Negotiated contracts with suppliers to secure favorable terms that benefited the company's bottom line.
- Increased market share by developing and implementing effective sales strategies - The company's market shares went from being 7th in the welding industry, and the team built our revenue to 1st within 5 years
Regional Key Account Manager - SEAKT
The Lincoln Electric Company (Asia Pacific) P/L
09.2014 - 11.2015
- Managed complex projects effectively, balancing short-term goals with long-term objectives for sustained success across targeted accounts.
- Helped the sales team to identify strategic segments we want to focus on in different countries, and then identify key accounts we want to focus on and develop.
- Enhanced sales performance by implementing effective key account management strategies.
- Helped sales managers and representatives in the SEAKT market to push solutions, provide channel trainings and internal sales team trainings to enhance their selling capabilities.
- Coming up with sales and support strategies to improve our reach and service into the SEAKT region.
Area Manager - Riau Islands
ESAB Asia Pacific P/L
12.2011 - 09.2014
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Oversaw budget planning and strategy development for organization.
- Channel management - Managing 2 distributors in Riau Islands, working with them on joint customer visits, solution sales, and also making sure their sales staff are adequately trained to represent the brand properly.
- Managed accounts to retain existing relationships and grow share of business, in these accounts, while also trying to grow new accounts.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales/Senior Technical Sales Engineer
ESAB Asia Pacific P/L
03.2008 - 12.2011
- Served as a trusted advisor to customers, offering expert guidance on product selection, implementation strategies, and technical issues.
- Handled big O&G accounts like Keppel Shipyard, PPL Shipyard, Keppel FELS, etc
- Exceeded sales targets consistently by building strong pipelines and closing deals efficiently.
- Established long-lasting relationships with key customers through excellent communication, understanding their needs, and providing tailored solutions.
- Provided comprehensive pre-sales support, conducting product demonstrations and addressing customer inquiries effectively.
- After promotion to Senior Sales Engineer, also additionally took on the country of Brunei, which was the first exposure of handling channel partners.
Technical Specialist / Sales Executive
Isochem International
02.2007 - 03.2008
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Worked with product development team to come up with new products which better suits the needs of end users, which come from frequent interaction with all levels at the customers' and hearing their voices.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Identified new market opportunities through diligent research and networking.
Education
Diploma - Business Administration
School of Applied Studies
Singapore01-2009
No Degree - Engineering Informatics
Ngee Ann Polytechnic
Singapore01-2001
'O' Levels -
Jurong Secondary School
Singapore01-2000
PSLE -
Corporation Primary School
Singapore01-1995
Skills
- Sales strategies
- Networking and relationship building
- Presentations and public speaking
- Goals and performance
- Sales pipeline management
- Negotiation expertise
- Salesforce proficiency
- Staff management
- Operations
- International markets
- Profitability optimization
- Channel development
- Sales training and leadership
Certification
Other Courses Attended
- “Communication For Impact” Course by OTI Consulting
- Occupational First Aid Course (Expired)
- Microsoft Excel Intermediate Level by COMAT
- ESAB Diamond Training by ESAB Asia/Pacific
- Basic Arc Welding by ITE West
- ESAB Value-Added Engineering by ESAB Global
- Metallurgy for Non-Metallurgists by David J. Coates, Ph.D., P.E.
- Large Account Management Process by Miller Heimen
- Strategic Selling by Miller Heimen
- Designing and Delivering Effective Technical Presentations by Nanyang Technological University
- Finance for Non-Finance Executives by Nanyang Technological University
- Other various LinkedIn courses and internal Lincoln courses focusing on leadership, critical thinking, body language, etc
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Sales Director - Southeast Asia
The Lincoln Electric Company (Asia Pacific) P/L
04.2023 - Current
Senior Sales Manager
The Lincoln Electric Company (Asia Pacific) P/L
06.2019 - 04.2023
Region Sales Manager
The Lincoln Electric Company (Asia Pacific) P/L
11.2015 - 06.2019
Regional Key Account Manager - SEAKT
The Lincoln Electric Company (Asia Pacific) P/L
09.2014 - 11.2015
Area Manager - Riau Islands
ESAB Asia Pacific P/L
12.2011 - 09.2014
Sales/Senior Technical Sales Engineer
ESAB Asia Pacific P/L
03.2008 - 12.2011
Technical Specialist / Sales Executive
Isochem International
02.2007 - 03.2008
Diploma - Business Administration
School of Applied Studies
No Degree - Engineering Informatics
Ngee Ann Polytechnic
'O' Levels -
Jurong Secondary School
PSLE -
Corporation Primary School
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