Jeanie Heng Yun Fei

Responsible for full spectrum of financial activities for the Alexander McQueen South-East Asia and Oceania. Business Partner with General Manager and key function heads to drive the business strategy for the region growth. Keep cost productivity constantly in check amidst the market headwinds.

• Regional Financial Leadership: Led financial management and reporting across Southeast Asia and Oceania, driving regional performance in line with global strategies.
• Financial Analysis & Reporting: Implemented robust processes for tracking revenue, expenses, and profitability, identifying cost optimization opportunities.
• Compliance & Standards: Ensured adherence to local tax regulations, IFRS, and internal controls, maintaining compliance with both regional and global policies.
• Strategic Financial Support: Partnered with the General Manager and function leaders to support organizational growth through strategic financial insights.
• Variance Analysis & Decision Support: Conducted regular variance analysis, offering actionable insights to senior leadership for improved financial outcomes and decision-making.
• Business Development & Market Entry: Collaborated with leadership on new market entry strategies and capital allocation decisions.
• Process Improvement & System Implementation: Supported business units with financial process enhancements and contributed to process improvement and system implementation initiatives.
• Corporate Governance: Manages the corporate secretarial work for all 5 legal entities with support of Group and HQ legal team.

Led financial reporting, planning, and forecasting processes across ASEAN Health BU (~€0.4bn), ensuring timely submissions and high-quality commentary. Provided strategic financial support to management and cross-functional teams for business reviews, offering insights into profitability and KPIs. Managed P&L reconciliation, budgeting, and risk assessments, collaborating with regional leaders to monitor performance and track goals. Championed system deployments and global process standardization, enhancing financial reporting and decision-making across markets.

• Timely Submission & Quality Control: Ensured markets within ASEAN adhered to submission deadlines for monthly results (FLASH/ACTUALS/LV), forecasts, and plans, providing quality commentary.
  
• Planning & Forecasting Leadership: Led the planning and forecasting process across markets, acting as the primary point of contact for the region.
  
• Insightful Financial Analysis: Provided actionable financial analysis and highlighted business performance implications, offering guidance for strategic decisions.
  
• P&L Reconciliation & Productivity Reporting: Led P&L reconciliation efforts alongside productivity reporting, ensuring alignment with financial goals.
  
• Budgeting & Forecasting Collaboration: Managed the budgeting and forecasting processes with regional leaders in ASEAN, defining production metrics and tracking progress against goals.
  Financial Reporting & Stakeholder Support: Developed financial reports for business stakeholders and group reporting, ensuring transparency and clarity.
  
• Profitability Analysis & KPI Guidance: Offered financial guidance to the business on profitability, identified gaps in achieving KPIs, and suggested mitigating strategies.
  
• Risk & Operational Assessment: Collaborated with business stakeholders to assess and monitor financial implications, ensuring effective risk management.
  
• Market Support & System Deployment: Worked closely with ASEAN market power users during system deployments, ensuring local teams were equipped to support key program activities.
  
• Global Process Standardization Advocacy: Advocated for the standardization of global business processes, data, and new systems, driving efficiency and consistency within the business.

The Bodyshop Singapore has a business size of S$40m, trading mainly through brick and mortar stores and ecommerce. Managed a portfolio of 35 stores in Singapore, consistently delivering annual profit is at 12% of net turnover. Lead the expansion of e-commerce channel during COVID times.

• Fully responsible for all financial matters for the Singapore market
• Business partnering with General Manager and other department heads to identify key challenges and reviewing action plans to sustain growth and financial health of the business
• Prepare, control and report local market’s results and variance analysis against budget and forecast
• Lead quarterly forecasts, annual budgets and 5 year plan, from building it to presenting to global executive team
• Build and review business cases on new stores proposal (refits, relocations)
• Finance lead for all potential new channel penetration (new e-commerce marketplace, own website)
• Oversees team of 2: Financial Analyst and Accountant
• The Bodyshop Singapore has a business size of S$40m, trading mainly through brick and mortar stores and ecommerce
• The annual profit is at 12% of net turnover

Part of L'Oreal group until Sep 2017. Reporting into the Finance Director, lead the standardization and consolidation of the forecasting and budgeting process for APAC. Analyzes market performance and collaborate with local teams on new initiatives.

• Responsible for consolidation and reporting of APAC financial results, key KPIs to The Bodyshop HQ such as: monthly financial statements, monthly reporting of sales (company markets and franchisees) and retail sales to end customers, CAPEX spending and estimates
• Provide analysis of monthly results, identify anomalies, risks and opportunities against forecasts and budget
• Preparation of key financial materials for executive meetings
• Key liaison between The Bodyshop HQ and local markets (Finance Heads) on financial reporting issues, reporting clarifications
• Custodian of Asia Pacific HQ costs: work with various functions such as HR, IT, Marketing and Supply Chain to work out budget/forecast, monthly tracking to ensure that costs are within planned, reported correctly by accounting team, identify potential additional spends or savings
• Involved in review of local market new store plans and assessment of 4 wall profitability of all company market stores regularly
• Key user for in house reporting tools
• Any adhoc assignments

• Company Overview: Active Cosmetics Division
• Analyze and monitor sales achievement vs target by distribution channel
• To ensure the controlling of top line expenses for the business unit
• Build with the business unit controller the 3 years plan, budget and trends for the business unit
• Construct and manage store | channel P&Ls
• Check the correct allocation of expenses by analyzing consistency between budget trends and actions taken by the managers
• Ensure expenditures follow-up
• Challenge the business managers in order to optimize costs and efficiency of development / Bas activities (e.g
• Customers)
• Produce the monthly reporting and KPIs within his/her area of responsibility
• Track & monitor market data and trend
• Guardian of the P&L and to ensure that the Division reaches its financial objective
• Being part of the team in setting Division objectives, involvement in planning and budgeting stages
• Main advisor to the General Manager, anticipate problems and risks, proposes corrective measures
• Implement internal control procedures and ensures they are followed
• Responsible for analyzing and reporting of monthly financial and other performance measures
• Leader for key controller projects
• Active Cosmetics Division

• Responsible for forecasting, budgeting and management reporting and analysis of SEA Operations including Thailand, Malaysia and Singapore sales offices
• Business partner with SEA management team to manage sales and cost performance
• Also work with Sales managers on product profitability, sensitivities analysis, competitive analysis
• Involved in sales planning discussions as well as target setting
• Prepare monthly reports for Regional Controlling team and GM on monthly performances and provide variance analysis
• Review and approve sales contracts before they are issued to customers
• Monitor the KPIs of SEA team on monthly basis
• Lead the improvement process for Malaysia entities’ costing to improve transparency and align to current regulations
• Lead the process of improving collections in Malaysia by decreasing DSO from over 80 days to 72 days in 2013
• Involved in the Mid Term Planning for SEA (5 year business plan) and led the feasibility study of a new Vietnam legal entity from finance perspective
• Responsible for the management reporting and forecast/budget exercise for Regional HQ and Regional Distribution Center that is located in SG
• Key user for FICO module in SAP
• Responsible for user testing whenever new implementations are made

• Company Overview: Part of General Electric Group (GE Infrastructure- Power and Water)
• Controller for local entity (overseas 4 local entities with total turnover of more than 80 million a year)
• Overseas the daily operations of the books that was maintained by shared service team in Philippines
• Ensure that all entries are booked correctly and review all the balance sheet accounts to ensure that they are adequately reconciled
• Review and approve bi-weekly payment cycle to ensure that payments are promptly made in order to maintain good business relations with vendors
• Performs analysis of all accounts to ensure accuracy and prepares management reports to Global and Asia Pacific team
• Responsible for annual statutory audits, tax filings and was in charge of secretarial work of the company and was hugely involved in capital reduction exercise for company
• Executed the liquidation of one subsidiary company (Zenon environmental Asia P/L)
• Prepares annual budgets
• Main finance liaison with local economic development board on disbursements of government grant that GE Betz have with EDB to develop new water treatment processes and analyze any possible new grants that the company can have with EDB
• Was in charge of reviewing the sales and returns of one of the main product line of the business
• Bi-weekly updates of forecast of sales and monthly reconciliation of the contribution margins of sales
• Review and maintain the base costs of East Asia commercial team
• Supervise one associate accountant
• Part of General Electric Group (GE Infrastructure- Power and Water)

• Support the Asia Pacific Business Units and Divisional Management in terms of financial analysis, consolidation of regional management reports, forecasts, budget
• Coordinating and liaisoning with countries to ensure inputs and reporting are timely
• Oversight of headcount and tax provisions of various entities across Asia Pacific
• Liaise with regional finance personnel on financial issues
• Preparation, co-ordination and consolidation of management reports, and weekly bookings and sales forecasts
• Analysis of management reports, highlight exceptions and obtain explanations
• Assist in analysis of bookings and sales trend
• First level checking and reviewing of country inputs for errors and inconsistencies
• Responsible for administration of Hyperion and provided training to new employees
• Help in co-coordinating meetings, trainings and conference
• Assembling information for ad hoc projects and reports
• Monitor and expedite approval process for A/Rs submitted in Asia Pacific, co-ordinate with Branch and Corporate for proper approval
• Keep track of status of A/Rs submitted, approved, pending or cancelled
• Provide support to countries in terms of capex related issues, for example, reporting clarifications, approval processes etc