Jean Tan

• Shifted into full email marketing campaigns due to reorganisation.
• Developed targeted on-off email and nurture campaigns, driving higher open rates and click-throughs to the website for global campaigns.
• Monitored campaign performance, adjusting strategies as needed based on data-driven insights.
• Tracked key metrics and assembled reports to share insights and recommendations with stakeholders.

• Planned, managed and executed APAC regional-focused webinars, with a focus on top-of-the-funnel engagements.
• Increased the webinar attendance rate by more than 5% through effective email marketing campaign scheduling and content optimization.
• Ensure campaign success by leveraging technical and operational expertise as subject-matter experts in marketing automation tools and market segmentation (Eloqua, Salesforce CRM, Adobe CDP), as well as first-level support for Martech tools (Zoom, SplashIt).
• Leverage global content and assets to establish a content strategy for effective localisation campaigns in APAC segments and channels.
  

• Responsible for the marketing technology roadmap rollout and working with marketing, sales, or business teams for its delivery.
• Collaborate with marketing and business teams to define requirements for the delivery of solutions, optimize current processes, and workflows.
• Subject matter expert on marketing technology, understands marketing goals and strategy, and provides relevant best practices.
• Manage the implementation of Salesforce Marketing Cloud, roll out, and support approximately 20 or more marketing team members.rs.

• Responsible for APAC marketing automation programs for demand generation and lead nurturing (SFDC, Eloqua)
• Subject matter expert in Marketing Automations and best practices
• Develop successful marketing automation campaigns aligned to business operations' marketing strategies, and enhance the customer experience journey.
• Collaborate with the Regional Marketing Automation team and local marketers to develop digital demand generation and lead generation.
• Support digital marketing programs across 3M Singapore business groups (B2B and B2C).
• Create campaign assets and content localizations (emails, landing page, visuals).
• Ensure data compliance through controls on all contact data capture and uploads to drive data cleanliness.
• Previous Titles: Digital Customer Experience Senior Specialist, Oct 2019 - Apr 2020 (7 months) | Digital Customer Experience Specialist, Oct 2018 - Oct 2019 (1 year, 1 month).

• Managed the corporate site www.sportsingapore.gov.sg and the consumer portal www.myactivesg.com.
• Coordinated with various vendors and the GovTech IT team to manage and maintain the Sitecore Enterprise Web Content Management System (ECMS), ensuring smooth website operations.
• Worked with various internal stakeholders and departments to create web content to support their marketing activities.
• Optimised site performance through regular audits, resolving technical issues in a timely manner.
• Developed customized page layouts for campaigns and interim pages not available in existing templates. Provided cost savings, and increased productivity and turnaround time improved by 20%.
• A/B testing to optimize website user journey increased accessibility, page navigation by 5% through customized page enhancements.
• Managed the website revamp project for www.myactivesg.com, resulting in a 32% increase in web traffic post-launch. Pages per session increased by 6.3%.
• Managed email campaigns and advocated for industry best practices; analyzed existing campaigns and provided feedback for optimization.

• Optimized web experience, day-to-day site performance, and site content localization.
• Supported the APAC Marketing team with asset development for integrated campaigns and events, including the creation of email marketing HTML assets and event listings.
• Provided best practice consultancy to roll out a Demand Generation email marketing campaign with the Marketing Automation team.

• Lead a team of three developers based in Indonesia, and one Quality Assurance (QA) specialist staff member based in India. Daily operations, including issue escalations, task scheduling, progress updates, data integrity and quality checks, and monitoring partner status.
• Documented user stories, specifications, and product features into detailed request to communicate across teams
• Managed stakeholder expectations effectively throughout the entire data integration process through close collaborations with account managers and clients
• Successfully driven the adoption of the JIRA+Grasshopper tool to augment Agile/SCRUM for more efficient project management and team collaboration across 100+ staff.

• Spearheaded online campaign performance and tracking with the implementation of Google Analytics, and the email marketing tool Mailchimp.
• Managed integrated digital and print campaigns, engaging over 30,000 prospects through Google Analytics insights, and Mailchimp campaigns.
• Established creative production workflows and campaign tracking processes to enhance performance monitoring.

• Successfully managed multiple web projects simultaneously while adhering to budget constraints and deadlines.
• Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.

Clientele for CMS, eDM campaigns, retainer accounts, and website revamps:

Samsung, OCBC (Home Loan), AMEX, Royal Caribbean Asia, SAP (Office of CIO &

CFO Micro sites), Mazda SEA (MSEA) – MY , TH, ID, PH

Nokia Singapore – Independent Artiste Club (IAC), Microsoft Singapore - Windows

Live, Apple Singapore (Activation), Lufthansa, Walt Disney Studios Sony Pictures

Releasing, United Overseas Bank, Unilever Singapore, ClubMed